Give Away Information & Let Them Use it
What’s this all about? Blogging or giving out buyer/seller packets by providing information to the prospective client; giving information to empower individuals with the knowledge of buying and selling real estate …are we kicking ourselves in the butt? No, it isn’t a kick in the butt; rather making data available hoping to help increase the knowledge of the consumer to help them come to a decision. As Vince Lombardi says, “Know your stuff. When the time comes, show that you know it.”
Providing Free Information is Suicide! Or is it?
I was a travel agent when Southwest Airlines started offering online reservation options and electronic tickets. The consensus from travel organizations was to try to fight it! Advertise, scream, shout and yell to your clients that the most accurate information came from you, the travel agent – not the computer. And under no circumstances would you even think about pointing the client to information for them to access it themselves! That would surely be the beginning to the end of the travel agent. Was it? It certainly changed. I often wonder what would happen if the travel industry embraced the change – establishing themselves as the expert, while supplying the resources for travelers to gather their research first.
Information Super Highway
With sites like Realtor.com, REMAX.com, Trulia, Zillow, and the many blogs information is all over the place! I’ll join in the conclusion that all information isn’t accurate data – but potential consumers can look with discerning eyes and find the answers to many of their real estate related questions. Positioning yourself as one of the expert information providers will ensure you are at the top of the ladder when the time comes to consult the professional to complete the transaction.
Will you chose to Fight or Embrace?
Jeff Jarvis’ book, “What Would Google Do?” begins with, “Give the people control and we will use it. Don’t, and you will lose us.”