Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Free marketing tools for Small Business Saturday on November 26

What is Small Business Saturday?

As seen in the video, Small Business Saturday is on November 26th, the day after Black Friday which is traditionally the day after Thanksgiving when Americans are high on turkey and gravy and are programmed to go to the mall and start holiday shopping. American Express is helping small businesses to step out and for the second year in a row is encouraging Americans to shop at independent local shops on the Saturday after Black Friday.

The credit card company has created a Facebook Page that outlines all of the free tools they are offering small businesses to prepare for and promote the Small Business Saturday event, ranging from free in-store signage in the form of small posters or larger posters to website badges. The company offers sample email text for small businesses to use in promoting the day and has pre-formatted Facebook status updates and tweets that busy business owners can copy and paste in their business’ social networks.

Free Facebook ads for small businesses

Part of the draw of the event is that consumers are offered deals at various venues, so American Express is helping business to craft and promote their offers and on top of that, they are offering $100 in free geotargeted Facebook ads for participating. On the Small Business Saturday Facebook page, there are tutorials for creating an effective Facebook business page, telling a business’ story through video, garnering followers on Twitter for your company and more.

American Express has been socially engaged online for longer than most companies, and it is a lofty goal to organize an entire “small business” event and herding the cats that are the moving pieces of small business. But with heightened consumer awareness through local campaigns, Small Business Saturday could become just as big as Black Friday some day.

Advertisement. Scroll to continue reading.

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

15 Comments

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Entrepreneur

Being a freelancer, it can feel like a luxury to fire a client, but there's a few clear signs they're not worth your time.

Business Entrepreneur

Layoffs are spreading and small businesses are no exception. Business owners can prepare with this how-to guide on severance packages.

Business Entrepreneur

In theory, business owners know the value of customer service. But in reality, sometimes the bottom line tends to get more emphasis than the...

Business Entrepreneur

(ENTREPRENEUR) If microloans are being given to start new businesses, let's give to those who are starting their own businesses rather than MLMs.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.