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From Blog to Book in 24 hours

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I received such a great response to my recent article, Facebooking 101, that I’ve decided to re-purpose the content into a 10 minute book that I’m distributing electronically.

For now, the book is FREE, but within 1 month I will start charging a fee to download it. The early bird gets the worm… and in this case, AG readers get the $$ tips free.

Head over to Benjamin’s Books to read Making Money on Facebook: How to Profitably and Productively Use Facebook for Your Business – I’ve embedded it using a great program called Scribd – and if you email me asking for it, I’ll send you the PDF free, as well as information and samples from my upcoming books and products (this is ‘opt-in permission marketing’ for all you Seth Godin fans).

After you’ve read it, come back here and let us know how you’re using Facebook for your business. I’ll be including your stories and ideas from the Comments section of this post in the sequel.

FREE Book: Making Money on Facebook

Benjamin Bach is a REALTOR with Keller Williams Realty in Kitchener Waterloo, Canada (home of the Blackberry) and shows people how they can avoid a mediocre retirement by building wealth through smart Real Estate Investments. You can find out more at Kitchener-Waterloo-Real-Estate-Investments.com

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8 Comments

8 Comments

  1. Dee Copeland

    March 9, 2008 at 10:35 am

    I hate to sound critical, but the basic gist of your 10-page book is
    1) Go to facebook
    2) Start a facebook group
    3) Don’t do stupid stuff or post stupid pictures.

    FOREM and Problogger covered the topic with even more tips. DuctTape Marketing blog also did a good job uncovering Facebook “secrets”. Not sure these tips are so secret.

  2. Benjamin Bach

    March 9, 2008 at 11:47 am

    No one said anything was secret, just underutilized

  3. Benjamin Bach

    March 9, 2008 at 11:58 am

    Dee, the gist is actually more of “let your passion and knowledge and expertise shine through your profile” instead of stupid pictures.

    Checking out your profile, you do a great job of expressing what you’re passionate about, what you do to help people in your business, and a glimpse of who Dee is as a person. That’s a great profile, and thats what people should strive for.

    I put the post together yesterday because most people I knew had no clue they should be doing those things, and spent their time ‘sending drinks to people’ and ‘buying and selling friends’ and pillow fighting – nonsensical stuff.

    Definately a guide for beginners… not someone like you who already has a great understanding of it.

  4. Dee Copeland

    March 9, 2008 at 1:49 pm

    Thanks for the dialog on Facebook. The main thing I was saying is that I enjoy providing free content and just believe that we should help each other without charging unless we have something very unique.

    I’m writing a book called, Gotcha Guide™ to Buying or Investing in Real Estate. It’s part of a larger series. I post many of the articles for free at TexasRealtyBlog.com. By posting for free, I’m getting feedback on what people like and value, which will help as I develop the book. The articles are popular, unique, and get highlighted in the Blog Carnival from time-to-time.

    I value your post and your angle, but also wanted to post my thought/counter-opinion on the value of charging people to download ebooks. I’d rather see a fully fleshed out, high value piece be charged to audiences instead of a short bit of information. I’m sure you aren’t making a ton of profit, so why not just allow a free download until you have a lot of unique information to provide?

    Again, not trying to start a fuss. Just my 2 pennies.

  5. Benjamin Bach

    March 9, 2008 at 2:06 pm

    No fuss, Dee, I agree with you 100%

    You may notice that I am not charging for the ebooks at all, not one penny, and that was the original intent when I published it early this morning.

  6. Vicki Moore

    March 9, 2008 at 6:33 pm

    Just to chime in, I HAVE to – I can’t hold myself back – shout about everything being for free. Oh, and don’t forget transparent. Why should anyone go to the effort of writing a book, researching the market, attending meetings, taking classes, getting licensed, taking on liability, expense, effort and then give it away for free. (That’s not really a question.) Benjamin’s book being free is a great gift that I certainly am grateful to accept; however, to suggest that he should give it away for free is absurd.

    I give enough of my time away, besides my advice, blog posts, opinions, expertise, etc. And, frankly, I’m just sick of giving it all away in the interests of helping each other out, being transparent, and whatever else anyone wants to call it.

    Oh, now, deep breath. I feel so much better now.

  7. ForexTrader

    March 9, 2008 at 10:56 pm

    Thanks for the ebook, I’ll have a look. I am new to Facebook and using it only for fun at the moment and can start seeing a huge potential there.

  8. Benjamin Bach

    March 10, 2008 at 5:33 am

    My pleasure ForexTrader. If you shoot me an email I’ll send you the pdf version, which is more readable than the Scribd version on my blog.

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Business Marketing

What entreprenuers can learn about branding from trendy startups

(BUSINESS MARKETING) What’s the secret of focused startup branding, and how can you apply it to large enterprises?

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A set of wine from Craft Hugo, showing off pleasing branding in labels.

Think of your favorite brand. Is it the product they offer or the branding that you love? Exactly – brand ethos reigns supreme, especially with those trendy, aesthetically-pleasing startups (I never thought Glossier had good makeup, but I’d be lying if I said I didn’t visit their website once or twice a month).

So let’s break it down.

Co-founder of Red Antler – a company that assists startups in creating successful branding – Emily Heyward believes in a few branding truths.

Firstly, you have to make sure not to market your brand as a single product or experience. Doing so, she says, will pigeonhole you and thus truncate your ability to expand and offer new products and services (she gives MailChimp, known almost exclusively for email marketing, as an example).

What Heyward does say to do is instead market an idea. For example, the brand Casper (one of Antler’s clients) markets itself as a sleep company instead of a mattress company. By doing this, they kept the door open to eventually offer other products, like pillows and bedding.

Heyward states that this “power of focus” is a way to survive – with countless other startups offering the same product or service, you have to position your company as offering something beyond the product. Provide a problem your customer didn’t know they had and offer an innovative solution through your product.

Ever used Slack, the app-based messenger? There were other messengers out there, so focus of Slack’s branding is that regular messaging is boring and that their app makes it more fun. And customers eat it up.

How can this logic apply to mid-to-large enterprises? How can you focus on one specific thing?

Again, placing emphasis on brand over products is essential – what is it about what you offer that makes your customers’ lives better? It’s more cerebral than material. You’re selling a better life.

Another thing to remember is that customers are intrigued by the idea of new experiences, even if the product or service being offered is itself not new. Try not to use dated language that’s colored by a customers’ preexisting feelings. Instead, find an exciting alternative – chat solutions are desperately trying move away from the word “chat”, which can bring to mind an annoying, tedious process, even though that is in fact what they offer.

Broadening the idea of focused brand ethos to a large company can be difficult. By following these tips and tricks from startups, your company can develop a successful brand ethos that extends beyond your best product or service.

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Business Marketing

Spruce up your product images with Glorify (just in time for Black Friday!)

(BUSINESS MARKETING) Want professional, customizable product images for your company? Consider Glorify’s hot Black Friday deal.

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Glorify app lets you create beautiful designs for your products.

Glorify, the app that creates high converting, customizable product images for your business, is offering a lifetime deal for $97 this Black Friday. In just a few clicks, you can transform one of Glorify’s sleek templates into personalized, professional-looking content – and now, you don’t have to pay that monthly fee.

Whether your business is in electronics, beauty, or food & drink, Glorify offers a range of looks that will instantly bring your product images to the next level. With countless font styles and the ability to alter icon styles, shadows and other elements, you can access all the perks of having your own designer without the steep price.

In 2019, Glorify was launched – the app was soon voted #2 Product of the Day and nominated for Best Design Tool by Product Hunt. Since then, they have cultivated a 20k+ user base!

Glorify 2.0, which was launched last week, upgrades the experience. The new and improved version of the app is complete overhaul of intuitive UI improvements and extra features, such as:

  • background remover tool
  • templates based on popular product niches and themes
  • design bundles for your website/store, social media
  • annotation tool
  • upload your brand kits and organize your projects under different brands
  • 1 click brand application
  • & much more!

“But the most important aspect of Glorify 2.0, is that it comes with a UI that sets us up for future scalability for all our roadmap features”, said CEO of Glorify Omar Farook, who himself was a professional graphic designer.

Farook’s dream was to provide a low-cost design service for the smaller businesses that couldn’t otherwise afford design services. Looking through reviews of the app, it’s evident that Glorify does just that – it saves the user time and money while helping them to produce top-notch product images for their brand on their own.

Glorify is one of the many new design-based apps that make producing content a breeze for entrepreneurs, such as Canva. As someone who loves design but doesn’t have the patience for Creative Cloud, I personally love this technology. However, Glorify is unique in that it is the only product-driven design app. All you have to do is upload your photo!

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Business Marketing

This new Chipotle location will be fully digital

(BUSINESS NEWS) In the wake of the pandemic and popularity of online delivery, Chipotle is joining the jump to online-only locations, at least to test drive.

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Chipotle exterior, possibly moving to a fully digital restaurant space soon.

A lot of industries have switched to an online-only model in the wake of the pandemic. Most of them have made sense; between abundant delivery options and increased restrictions on workers, moving away from the traditional storefront paradigm isn’t exactly a radical choice. Chipotle making that same decision, however, is a plot twist of a different kind—yet that’s exactly what they’re doing with their first online store.

To be clear, the chain isn’t doing away with their existing locations; they’re just test-driving a “digital” location for the time being. That said, the move to an online platform raises interesting questions about the future of the restaurant industry—if not just Chipotle itself.

The move to an online platform actually makes a lot of sense for businesses like Chipotle. Since the classic Chipotle experience is much less centered on the “dining” aspect than it is on the customizability of food options, putting those same options online and giving folks some room to deliver both decreases Chipotle’s physical footprint and, ostensibly, opens up their services to more people.

It’s also a timely move given the sheer number of people who are sheltering in place. A hands-on burrito assembly line is not the optimal place to be in a pandemic, but there’s no denying the utilitarian appeal of Chipotle’s products. To that end, having another restaurant wherein you have the option to order a hearty meal with everything you like—which is also tailored to your dietary needs—is a crucial step for consumers.

Chipotle’s CTO, Curt Garner, says he is hoping this online alternative will offer a “frictionless” experience for diners.

As a part of that frictionless experience, consumers will be able to order in several different mediums. Chipotle’s website and their mobile app are the preferred choices, while services like GrubHub will also be available should you choose to order through a third-party. The idea is simple: To bring Chipotle to you with as little fuss as possible.

For now, Chipotle is committing to the single digital location to see how consumer demand pans out. Should the model prove successful, they plan to move forward with implementing additional digital locations nationwide.

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