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From the land of Moo



What is a Moo Card?

One of the Agent Genius writers asked my what a Moo card is. A moo card is a 1 inch by 2.75 inch card made from photographs. They are ordered online, from They are a bit more expensive than most business cards, $19.99 for 100.

What do I use them for?

I carry Moo cards with me at all times, in my purse, laptop case and camera bag. I hand them out at photo walks, tweet-ups and conferences. I give them to random people that I have conversations with in coffee shops, and at the grocery store. I use them for those events that are business related but social. I carry my standard business card with me and use it too. The Moo cards are a little friendlier and are more fun.

High Quality and Easy to Create

They are easy to create, use your own photo or choose some cards that have already been designed. There are no rules about what to put on the front, or on the back for that matter. They are made on thick high quality paper and I can’t think of a time when I gave someone a Moo card and they didn’t smile.

Full time REALTOR and licensed broker with Saint Paul Home Realty Realty in St. Paul, Minnesota. Author of, Columnist for Inman News and an avid photographer.

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  1. Mike Mueller

    October 5, 2008 at 7:24 am

    T – I find Moo Cards help to break down that wall. They say to the recipient, “I’m not going to SELL you something, but here’s my info, now get to know me better.” I’ve watched people smile when I give them as well.

  2. Steve Simon

    October 5, 2008 at 7:52 am

    I think there is something good to be said about any quality image used in marketing. The written word is still my communication of choice (other than face to face) but today’s society moves so fast and loses interest so quickly, that a little bit of interest must be generated, and the image can do that faster than the written word.
    A portion of me is bothered by the fact that a photo is needed to get the attention you require for the rest of your message to be consumed; but I see it even in myself. it is a neccessary addition to the message itself. In our world you require a hook. I guess that is just the way it is.
    I agree with your assessment, that they would be a little friendlier as well. The giving of a formal business card has become an event which I now participate in only when asked to. These little guys might be something I can use in a more spontaneous manner?

  3. Paula Henry

    October 5, 2008 at 8:07 am

    Teresa – I also carry a seperate card for my blog with a city view on the front. Even though the backside does feature the balloon and my must have business info, it is much cleaner than the regular business cards, and people do like them better. I like the idea of only ordering 100 cards, though, so I can change out the pictures when I want or use a different picture for certain areas. I had not heard of Moo- I’ll check it out.

  4. Ann Cummings

    October 5, 2008 at 8:11 am

    I LOVE my Moo cards! I just got my newest batch in, and they look great. The quality of the pictures and of the cards themselves is far better than regular cards I’ve found in other places. I also got some of their notecards with this latest order – they are awesome as well.

    I use a variety of different pictures from around my area, and the feedback I get on them is that people just love them. The nice quality of the card makes people hang onto them more than they might regular business cards.

  5. Brad Nix

    October 5, 2008 at 8:12 am

    I use Moo Cards all the time myself. Way better than business cards!

  6. Teresa Boardman

    October 5, 2008 at 8:32 am

    Steve – yes, they are less formal and more spontaneous. I think it does take a picture to get someones attention. A photo or a piece of art work or pre-designed card is a way of giving someone something unique.

  7. Jeremy Hart

    October 5, 2008 at 1:48 pm

    Teresa –

    Interesting you post this, as this just came up at my franchise brokerage a few weeks ago. I was showing someone mini’s that I had made, and one of the franchise’s management folks instructed me to stop using them. Their stance was that the brokerage information had to be on the card. Given the size of the cards, that’s just not possible.

    Has your brokerage made any restrictions on your use of the cards? Anyone know the appropriate stance on this? It seems like Teresa’s advertising her blog, not her services as a real estate agent. When you go to her blog, the appropriate disclosures are there, but through the cards she’s only advertising her blog. That was how I was approaching them, as well – if I wear a shirt that advertises the blog, should I be required to have my brokerage printed on there as well? Take it further – if I printed on a boxer’s back for a bout, should the brokerage be on there as well? My thought is no, I’m advertising the blog and not my service as a RE agent. Interested in hearing others’ thoughts …

  8. Teresa Boardman

    October 5, 2008 at 2:16 pm

    Jeremy – I guess there are some gray areas here. I am not sure I have to disclose that I am a Realtor to everyone I meet. There are many things I carry with me that have my name on them that don’t disclose that I am a Realtor. I’ll ask my broker but I suspect he will be supportive of my use of the cards.

  9. Missy Caulk

    October 5, 2008 at 5:47 pm

    I love MOO cards, and you just reminded my time to order more. They are great ice breakers and I have my blog on the back.

  10. Tina Merritt

    October 6, 2008 at 5:39 am

    I love Moo cards. You can order full size cards if you so desire. Jeremy, you brought up an excellent point and I agree with your stance – if you are advertising your blog and not your role as a real estate agent for CB, why do they have to have their logo on there? If they were smart – that could have contracted with Moo cards to provide a few “approved cards” to agents….but instead, they choose to remain in the dark ages.

    Tina in Virginia

  11. Jeremy Hart

    October 6, 2008 at 8:34 am

    Thanks Teresa, looking forward to hearing how your broker approaches it. It’s a difference of opinion between myself and the franchisee; I don’t see a difference between branding the blog using this approach vs. an ad on a bus or a web address on a shirt. We’ll be sure to do it right and above board, but in this case I think the brokerage has it wrong. We’ll see.

  12. Jay Thompson

    October 6, 2008 at 8:48 am

    I too love Moo. Every time I’ve given one out they have, without fail, elicited a positive response.

    Most brokers love to have agents do their marketing for them. That’s one of the primary reasons I got my brokers license and opened my own shop. No one (other than the state, the feds, and my wife) can tell me what I can or can not do.

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Business Marketing

Easy email signature builder quickly updates your info

(BUSINESS MARKETING) When’s the last time you updated your email signature? That long? You might want to look at just sign, a new, quick, and easy, email signature generator.



just sign email

The last thing any of us are thinking about right now is email. While we’re all staying safer at home, though, it’s a good time to think about all the little things that need our attention, but typically get neglected: clearing out the email inbox, unsubscribing from things no longer relevant, and updating our email signatures. Why the email signature?

Oftentimes, we change emails when we change jobs and forget to change our signatures to reflect our new address. The same is true with social media; if we happen to change jobs, due to our own choice or by necessity thanks to the virus, we may need to update our social media profiles accordingly, especially if the new job suddenly makes this a requirement.

One of the fastest ways to update your email signature is with a generator. An email signature generator can help you quickly make a professional looking signature in about half the time it would take you to manually add each individual component.

Just Sign is one of the quickest options I’ve seen. This email signature generator is ultra simple, ultra easy, and ultra effective. It allows you to add clickable social links, a profile picture or logo, and all relevant contact information. It also allows you to choose a color scheme and tailor the formatting a bit to your preferences. As you begin to add options to your signature, you can see a preview of what the final product will look like in the right-hand panel.

Just Sign welcome

This allows you to make any necessary changes before downloading the finished product. When you have your signature perfected, simply click the purple “generate signature” button and you’re ready to go.

Just Sign is an easy, quick way to check another thing off your to-do list while we’re all at home. If you have already updated your signature, you might save this link for later use as it’s a good idea to revisit your signature a few times a year. Oftentimes, I revise mine simply to keep the attached picture updated. Have you updated your signature lately? Do you plan to? Let us know what you think of Just Sign.

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Business Marketing

How one employer beat an age discrimination lawsuit

(BUSINESS MARKETING) Age discrimination is a rare occurrence but still something to be battled. It’s good practice to keep your house in order to be on the right side.



Jewel age discrimination

In January, the EEOC released its annual accounting for reports of discrimination in the previous year. Allegations of retaliation were the most frequently filed charge, which disability coming in second. Age discrimination cases accounted for 21.4% of filed charges. As we’ve reported before, not all age discrimination complaints rise to the level of illegal discrimination. In Cesario v. Jewel Food Stores, Inc., the federal court dismissed the claims of age discrimination, even though seven (7) plaintiffs made similar claims against the grocery store.

What Cesario v. Jewel Food Stores was about

In Cesario, all but one of the seven plaintiffs had spent years with Jewel Food building their careers. When Jewel went through some financial troubles, the plaintiffs allege that they began to “experience significant pressure at work… (and) were eventually forced out or terminated because of their age or disability.” Jewel Food requested summary judgment to dismiss the claims.

The seven plaintiffs made the same type of complaints. Beginning in 2014, store directors were under pressure to improve metrics and customer satisfaction. Cesario alleges that the Jewel district manager asked about his age. Another director alleges that younger store directors were transferred to stores with less difficulties. One plaintiff alleged that Jewel Food managers asked him about his retirement. The EEOC complaints began in late 2015. The plaintiffs retired or were fired and subsequently filed a lawsuit against their company.

Age discrimination is prohibited by the Age Discrimination in Employment Act of 1967, (ADEA). The ADEA prevents disparate treatment based on age for workers over 40 years old. However, plaintiffs who allege disparate treatment must establish that the adverse reactions wouldn’t have occurred but for age. Because none of the plaintiffs could specifically point to age as the only determination of their case, the court dismissed the case.

A word to wise businesses

Jewel Food was able to demonstrate their own actions in the case through careful documentation. Although there was no evidence that age played a factor in any discharge decision, Jewel Food could document their personnel decisions across the board. The plaintiffs also didn’t exhaust all administrative remedies. This led to the case being dropped.

Lesson learned – Make personnel decisions based on performance and evidence. Don’t use age as a factor. Keep documentation to support your decisions.

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Business Marketing

in 2021 the EU will enforce ‘right to repair’ for phones and tablets

(BUSINESS NEWS) The EU says NO to planned obsolescence by…letting you fix your own stuff? The right to repair has started to make headway again.



Right to repair

Not to be a loyalist turncoat about it, but sometimes the European Union comes out with stuff that makes me want Texas to go back to being Mexico, and then back to being Spain.

The latest in sustainability news from across the pond is that in 2021, the Old World is saying no to Euro-trash, and insisting on implementing:

Right to repair laws
Higher sustainable materials quotas
Ease of transfer for replaced items (ie: letting you sell your old phone without the need for jailbreaking anything)
and Universal adaptors for things like phone chargers, and connection cables


Consumers worldwide have been feeling the pinch of realizing their (cough cough, mostly Apple brand) technology not only breaks easily, but either can’t be fixed afterwards, or requires costly branded repairs.

The phenomenon has given rise to rogue mobile repair shops, Reddit threads, and renegade fix-it philanthropists like Louis Rossman. And while they certainly HELP, the best thing for a problem is to cut it off proactively. Since companies were making too much money not picking up the slack, the EU’s decided to take the steps to force their hands.

I’m always on my soapbox, but I’ll stack another one on top for this: Planned obsolescence and the assumption that a company has any right to tell you you can’t repair, restore, revamp, or re-home your own possessions are obscene. And to be fair to Apple fans, it’s not just in tech—it’s in damn near everything that’s not meant to be EATEN. Literally.

I bought a STAPLER for a volunteer gig I had. A good, sturdy Staedtler one that I figured would serve the project and continue to stand me in good stead for a while. After a few dozen price tags attached to baggies, the stapler jammed, as staplers do. No worries, you find a knife and wedge out the stuck staple…except I couldn’t. Because the normal slot for that was covered by a metal plate literally welded in place so that I couldn’t perform a grade-school level fix on something I paid for less than 24 hours prior.

Rather than stand behind a product that’s supposed to last, companies, even down to simple office ware, have opted to tinker away to force consumers to trash their current products to buy newer ones. Which I did in the stapler case. A rusty second hand one that didn’t HAVE that retroactive BS ‘Let’s create a problem’ plate on it, meaning no company but the resale non-profit I was helping out in the first place got any more money from me.

Consumers are wising up, and fewer lawmakers are still stuck in the fog of the 90s and 2000s surrounding our everyday machinery. The gray areas are settling into solid black and white, and SMART smart-businesses here stateside will change their colors accordingly.

Now while we’re all still quarantined and hoping for these laws to wash up onto American shores…who has craft ideas for the five-dozen different chargers we all have?

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