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From the land of Moo

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What is a Moo Card?

One of the Agent Genius writers asked my what a Moo card is. A moo card is a 1 inch by 2.75 inch card made from photographs. They are ordered online, from Moo.com. They are a bit more expensive than most business cards, $19.99 for 100.

What do I use them for?

I carry Moo cards with me at all times, in my purse, laptop case and camera bag. I hand them out at photo walks, tweet-ups and conferences. I give them to random people that I have conversations with in coffee shops, and at the grocery store. I use them for those events that are business related but social. I carry my standard business card with me and use it too. The Moo cards are a little friendlier and are more fun.

High Quality and Easy to Create

They are easy to create, use your own photo or choose some cards that have already been designed. There are no rules about what to put on the front, or on the back for that matter. They are made on thick high quality paper and I can’t think of a time when I gave someone a Moo card and they didn’t smile.

Full time REALTOR and licensed broker with Saint Paul Home Realty Realty in St. Paul, Minnesota. Author of StPaulRealEstateBlog.com, Columnist for Inman News and an avid photographer.

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13 Comments

13 Comments

  1. Mike Mueller

    October 5, 2008 at 7:24 am

    T – I find Moo Cards help to break down that wall. They say to the recipient, “I’m not going to SELL you something, but here’s my info, now get to know me better.” I’ve watched people smile when I give them as well.

  2. Steve Simon

    October 5, 2008 at 7:52 am

    I think there is something good to be said about any quality image used in marketing. The written word is still my communication of choice (other than face to face) but today’s society moves so fast and loses interest so quickly, that a little bit of interest must be generated, and the image can do that faster than the written word.
    A portion of me is bothered by the fact that a photo is needed to get the attention you require for the rest of your message to be consumed; but I see it even in myself. it is a neccessary addition to the message itself. In our world you require a hook. I guess that is just the way it is.
    I agree with your assessment, that they would be a little friendlier as well. The giving of a formal business card has become an event which I now participate in only when asked to. These little guys might be something I can use in a more spontaneous manner?

  3. Paula Henry

    October 5, 2008 at 8:07 am

    Teresa – I also carry a seperate card for my blog with a city view on the front. Even though the backside does feature the balloon and my must have business info, it is much cleaner than the regular business cards, and people do like them better. I like the idea of only ordering 100 cards, though, so I can change out the pictures when I want or use a different picture for certain areas. I had not heard of Moo- I’ll check it out.

  4. Ann Cummings

    October 5, 2008 at 8:11 am

    I LOVE my Moo cards! I just got my newest batch in, and they look great. The quality of the pictures and of the cards themselves is far better than regular cards I’ve found in other places. I also got some of their notecards with this latest order – they are awesome as well.

    I use a variety of different pictures from around my area, and the feedback I get on them is that people just love them. The nice quality of the card makes people hang onto them more than they might regular business cards.

  5. Brad Nix

    October 5, 2008 at 8:12 am

    I use Moo Cards all the time myself. Way better than business cards!

  6. Teresa Boardman

    October 5, 2008 at 8:32 am

    Steve – yes, they are less formal and more spontaneous. I think it does take a picture to get someones attention. A photo or a piece of art work or pre-designed card is a way of giving someone something unique.

  7. Jeremy Hart

    October 5, 2008 at 1:48 pm

    Teresa –

    Interesting you post this, as this just came up at my franchise brokerage a few weeks ago. I was showing someone mini’s that I had made, and one of the franchise’s management folks instructed me to stop using them. Their stance was that the brokerage information had to be on the card. Given the size of the cards, that’s just not possible.

    Has your brokerage made any restrictions on your use of the cards? Anyone know the appropriate stance on this? It seems like Teresa’s advertising her blog, not her services as a real estate agent. When you go to her blog, the appropriate disclosures are there, but through the cards she’s only advertising her blog. That was how I was approaching them, as well – if I wear a shirt that advertises the blog, should I be required to have my brokerage printed on there as well? Take it further – if I printed NRVLivingBlog.com on a boxer’s back for a bout, should the brokerage be on there as well? My thought is no, I’m advertising the blog and not my service as a RE agent. Interested in hearing others’ thoughts …

  8. Teresa Boardman

    October 5, 2008 at 2:16 pm

    Jeremy – I guess there are some gray areas here. I am not sure I have to disclose that I am a Realtor to everyone I meet. There are many things I carry with me that have my name on them that don’t disclose that I am a Realtor. I’ll ask my broker but I suspect he will be supportive of my use of the cards.

  9. Missy Caulk

    October 5, 2008 at 5:47 pm

    I love MOO cards, and you just reminded my time to order more. They are great ice breakers and I have my blog on the back.

  10. Tina Merritt

    October 6, 2008 at 5:39 am

    I love Moo cards. You can order full size cards if you so desire. Jeremy, you brought up an excellent point and I agree with your stance – if you are advertising your blog and not your role as a real estate agent for CB, why do they have to have their logo on there? If they were smart – that could have contracted with Moo cards to provide a few “approved cards” to agents….but instead, they choose to remain in the dark ages.

    Tina in Virginia

  11. Jeremy Hart

    October 6, 2008 at 8:34 am

    Thanks Teresa, looking forward to hearing how your broker approaches it. It’s a difference of opinion between myself and the franchisee; I don’t see a difference between branding the blog using this approach vs. an ad on a bus or a web address on a shirt. We’ll be sure to do it right and above board, but in this case I think the brokerage has it wrong. We’ll see.

  12. Jay Thompson

    October 6, 2008 at 8:48 am

    I too love Moo. Every time I’ve given one out they have, without fail, elicited a positive response.

    Most brokers love to have agents do their marketing for them. That’s one of the primary reasons I got my brokers license and opened my own shop. No one (other than the state, the feds, and my wife) can tell me what I can or can not do.

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Business Marketing

Gloves that translate sign language in real time

(BUSINESS MARKETING) A new wearable tech translates American Sign Language into audible English in real time.

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Advancements in technology never cease to amaze. The same is true right this moment as a new technology has been released that helps translate American Sign Language (ASL) signs into spoken English in real time.

This technology comes in the form of a hand glove – similar looking on the front side to what one would wear in the winter, but much more advanced when in view of the palm. The palm side of the glove contains sensors on the wearer to identify each word, phrase, or letter that they form via ASL, and is then translated into audible English via an app that coincides with the glove.

This is all done in real time and allows for instant communication without the need for a human translator. The signals are translated at a rate of one word per second.

The project was developed by scientists at UCLA. “Our hope is that this opens up an easy way for people who use sign language to communicate directly with non-signers without needing someone else to translate for them,” said lead researcher Jun Chen.

The hope is to make communication easier for those who rely on ASL, and to help those unfamiliar with ASL adapt to the signs. It is thought that between 250,000 and 500,000 people in the United States use ASL. As of now, the glove does not translate British Sign Language – the other form a sign language that utilizes English.

According to CNN, the researchers also added adhesive sensors to the faces of people used to test the device — between their eyebrows and on one side of their mouths — to capture facial expressions that are a part of American Sign Language. However, this facet of the technology is not loved by all.

“The tech is redundant because deaf signers already make extensive use of text-to-speech or text translation software on their phones, or simply write with pen and paper, or even gesture clearly,” said Gabrielle Hodge, a deaf post-doctoral researcher from the Deafness Cognition and Language Research Centre (DCAL) at University College London. “There is nothing wrong with these forms of communication.”

What are your thoughts on this advancement? Comment below!

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Business Marketing

Stand out with video as part of your resume (but be careful)

(MARKETING) This new tool helps you stand out in the job market, as video now dominates – so it’s possible to use this to your advantage (with caution).

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job market video

In the midst of a pandemic, people are finding themselves thrust back into the job market sooner than expected due to mass company layoffs or underemployment as a freelancer. Fields are oversaturated and jobs are sparse so it can be hard to stand out in today’s job market.

Although standing out in the job market is hardly a new problem, that doesn’t mean it couldn’t use some new and creative solutions. One company, VCV.ME has designed a tool to help you get creative and stand out from your competition.

VCV.ME turns your traditional resume into a video à la Instagram stories.

The process is simple. You answer a few questions and upload a video of yourself then the tool will provide you with a sharable link.

VCV Founder and CEO, Arik Akverdian, believes that video is the future saying, “Video will represent 80% of all internet traffic by 2021 according to Cisco, and according to eMarketer 94.1% of millennial internet users were streaming digital video in 2019. With growing demand for video social media such as TikTok, Snapchat, Instagram stories, and others, we’re bringing the short video format to the job market.”

There are some obvious limitations to using this tool in your job hunt.

First, not all employers will take videos as part of an application both for technical and legal reasons.

On the technical side, many automated tracking systems are not designed to filter that kind of file, so there may not even be an opportunity to showcase it. That’s not to say there aren’t some work-arounds. Many job applications will have a place for applicants to link to their portfolio or websites. An alternate option for this tool could be to place the video introduction on your website.

Another problem with the tool is how it exposes candidates and hiring managers to bias.

As more companies work to remove bias from their hiring practices and hire more diverse candidates, a video intro just won’t fly. Some companies have removed names and even alma maters from their applicants in order to make more unbiased hiring decisions. A video introduction would expose many characteristics that people have conscious and subconscious biases towards such as race, gender, age, and ethnicity.

Although VCV.ME’s intentions are to help candidates stand out in the job market, it’s worth questioning whether they would be standing out for the right reasons, so tread carefully.

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Business Marketing

Why should you take Facebook’s ‘Summer of Support’ courses

(BUSINESS MARKETING) Every company can use a little marketing advice, well Facebook has partnered with big companies to give you some free digital marketing courses.

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marketing courses

Our world has turned into a place of upheaval and unrest and we are continuously surrounded by more and more evidence of it. One thing that the majority of us are constantly seeing is announcements from companies. Some of those are about closing hours, but others are more helpful. As they all attempt to get used to this new world that COVID-19 has created we begin to see some different tactics. Some are only politically motivated, but others are more focused on helping out their communities.

Earlier this week Facebook announced that they will be putting on a six-week digital marketing education series. This series will be an extensive collection of videos with a full in depth set of courses that will cover a large amount of topics. The company has put together a cast of renowned entrepreneurs for the presenters as well.

The topics will be done in themed weeks starting on June 24th, and running through the month of July. They include categories such “The Changing World” & “Resilience”. Focusing primarily on the world that is here and now, with recommendations on how to adapt to it. With this world in a constant state of flux the push for adapting to change and staying in front of the tide is crucial for a small business.

The next two courses will be going forward with discussing “Reinvention” & “Re-Emergence”. Encouraging struggling companies to take a serious look at their potential for moving forward, or changing the things that they can to stay more on top of their client base. They also plan on attacking the confusing world that we will have when things get closer to normal.

The last two weeks are focused on community and customer care, which is actually their names as well: “Customers & Commerce” & “Community”. These will help develop a sense of how your business affects your community and the impact you have on it. Keeping that in mind you can then develop a plan for how you want your community to see you and shape things within it.

These courses are all set up for free and open to anyone. With a completely online set up with their new “Summer of Support” mini-site they are prepped to reach millions of people. They’ve organized this with a range of partners as well: Dell, PayPal, American Express, & Small Business Roundtable. A helping hand for people who wouldn’t currently be able to source things like this.

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