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Getter Done

I’m definitely not a tech wizard like John Harper or Kelly Koelher, or so many of you, for that matter.  But I have my ways.  During the holiday-ish season, I created a calendar for the year.  I listed all of my clients’ and their children’s birthdays, wedding and home anniversaries, holidays, and whatever else I could think of.  

Everybody will get a birthday call and card – I actually embarrass myself by singing the song – I’m terrible.  It’s so fun.  And anniversary card.  One of my absolute favorite events is to invite several clients to dinner or comedy show; we all have a great time and they enjoy meeting new friends.  It’s a blast. 

Then at the beginning of each month, I’ll be connecting with a different business related to a holiday in the following month.  For example, this month, I’ll be working with a florist to promote them and provide my clients with a discount coupon for Valentine’s Day purchases.  It’s a win-win for the business and my clients, and I get an opportunity to connect with a local businessperson.

March will focus on St. Patty’s Day.  Anybody who’s anybody will receive a “luck of the Irish” card with a lottery scratcher inside.  I’ve done that once before.  You wouldn’t believe the excitement that that one creates.  It’s BIG.

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For Mother’s Day, I’ll team up with a friend who has a day spa for terrific mom gifts. 

August will be a pop-by gift of a bottle of sunscreen, with a corny label, you can guess, Don’t get burned; hire Vicki, or some such goofiness.

For December, I’m thinking of a coffee mug – I love my realtor 🙂 – filled with a hot chocolate pack and a peppermint stick. 

Common sales principles advise us to regularly keep in contact with our clients.  The best recipe is to be inventive and have fun with it.  What will you be doing to getter done?

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Written By

As a lifelong resident and local Realtor, Vicki has established herself as a respected member of the San Mateo County real estate community. She’s known for her wit, sarcasm, and her personality that shows through in her posts. You can find her spouting off at Twitter, here at ag, and her personal blog, San Mateo Real Estate Blog.com.

8 Comments

8 Comments

  1. Mariana

    January 6, 2008 at 10:01 am

    This is an awesome way to keep in touch, Vicki. How many people are in your database that you connect like this with?

  2. mike

    January 6, 2008 at 3:01 pm

    I have an idea. First, get a wagon, Next, Go to a trade show…..:)

  3. Vicki Moore

    January 6, 2008 at 5:53 pm

    Thanks Mariana. I have just over a hundred people that I put on a rotating basis for the personal deliveries and more expensive giveaways.

  4. Vicki Moore

    January 6, 2008 at 6:05 pm

    Mike, do you have any suggestions to offer?

  5. Mike

    January 6, 2008 at 7:39 pm

    I was referring to the earlier post and the fact that perhaps you could just re-gift some CPS and save yourself some money. https://agentgenius.com/?p=718

  6. Vicki Moore

    January 6, 2008 at 8:16 pm

    Oh god. Can you imagine? I wish you had passed on that comment a couple of weeks ago before I threw away the B of A measuring tapes, the Old Republic bottle of water, the First American chocolate that tastes like plastic. That post is priceless.

    But, really, how do you keep in touch with your clients?

  7. Kris Berg

    January 7, 2008 at 8:35 am

    I use my swag at office parties. The Basket O’ Title Company Crap makes a great white elephant gift. Just a thought.

  8. Mariana

    January 7, 2008 at 12:13 pm

    Kris – I did that a couple years ago. Sadly, the recipient loved it. I think their vacation picture wound up in the silver John Laing Home frame…. and they don’t own a JL home.

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