I’m definitely not a tech wizard like John Harper or Kelly Koelher, or so many of you, for that matter. But I have my ways. During the holiday-ish season, I created a calendar for the year. I listed all of my clients’ and their children’s birthdays, wedding and home anniversaries, holidays, and whatever else I could think of.
Everybody will get a birthday call and card – I actually embarrass myself by singing the song – I’m terrible. It’s so fun. And anniversary card. One of my absolute favorite events is to invite several clients to dinner or comedy show; we all have a great time and they enjoy meeting new friends. It’s a blast.
Then at the beginning of each month, I’ll be connecting with a different business related to a holiday in the following month. For example, this month, I’ll be working with a florist to promote them and provide my clients with a discount coupon for Valentine’s Day purchases. It’s a win-win for the business and my clients, and I get an opportunity to connect with a local businessperson.
March will focus on St. Patty’s Day. Anybody who’s anybody will receive a “luck of the Irish” card with a lottery scratcher inside. I’ve done that once before. You wouldn’t believe the excitement that that one creates. It’s BIG.
For Mother’s Day, I’ll team up with a friend who has a day spa for terrific mom gifts.
August will be a pop-by gift of a bottle of sunscreen, with a corny label, you can guess, Don’t get burned; hire Vicki, or some such goofiness.
For December, I’m thinking of a coffee mug – I love my realtor 🙂 – filled with a hot chocolate pack and a peppermint stick.
Common sales principles advise us to regularly keep in contact with our clients. The best recipe is to be inventive and have fun with it. What will you be doing to getter done?