Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Hilarious Volkswagen ads prove their value proposition

Clever new Volkswagen ads serve as a great example of using humor in your own efforts, but highlighting your value proposition front and center. Genius.



Volkswagen ads aptly define a brand value

There is no shortage of funny ads in today’s increasingly casual world, but many often fail to highlight a value proposition or even offer a call to action, many times doing nothing to convert sales and sometimes failing to even nail branding.

Volkswagen, however, has released five new video ads that promote the new Golf GTD model and they nailed it.

The campaign’s focus is the Golf’s value proposition of acceleration and humor is used for a vehicle to simply highlight that value, whereas most humorous ads focus on the humor and the brand is simply an afterthought.

The ads offer clever consequences of the vehicle’s powerful acceleration while proving the quality of the car’s performance. Check out the five ads below and let us know in the comments which is your favorite:

Advertisement. Scroll to continue reading.

[pl_video type=”youtube” id=”C7hfIw7mi1k”]

[pl_video type=”youtube” id=”vtNZs69TKh0″]

[pl_video type=”youtube” id=”I-A9bTVMomg”]

[pl_video type=”youtube” id=”RAF6khy36Fw”]

[pl_video type=”youtube” id=”vYXCXG33h0o”]

Advertisement. Scroll to continue reading.

Getting creative with your own ads

Whether your ads are on television or in the form of a blog or even just a tweet, use Volkswagen’s approach of demonstrating the value proposition before throwing in a dash of humor.

Are you a home remodeler? Take some before and after pictures of disasters. Do you knit or crochet for a living? Do an Instagram video or Vine of yourself knitting at high speed or creating something silly like shorts for the statue of David. Maybe you operate a restaurant? Try a series of pictures on Facebook of yourself eating at other restaurants, and without mention their name, show how gross their food looks (this won’t be hard) and your face in reaction, then share pictures of your dishes.

In any marketing effort employing humor, don’t just be funny to be funny, because you can emulate the Old Spice weirdo all you want, but if it doesn’t convert to sales, you’re wasting your time.

Advertisement. Scroll to continue reading.
Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.




Business Marketing

Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue?

Business Marketing

Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing.

Business Marketing

Consent is #1, but the US, advertising and targeted marketing based on behavior is never included - finally, for Meta in the EU -...

Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.