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Hilarious Volkswagen ads prove their value proposition

Clever new Volkswagen ads serve as a great example of using humor in your own efforts, but highlighting your value proposition front and center. Genius.

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volkswagen

volkswagen

Volkswagen ads aptly define a brand value

There is no shortage of funny ads in today’s increasingly casual world, but many often fail to highlight a value proposition or even offer a call to action, many times doing nothing to convert sales and sometimes failing to even nail branding.

Volkswagen, however, has released five new video ads that promote the new Golf GTD model and they nailed it.

The campaign’s focus is the Golf’s value proposition of acceleration and humor is used for a vehicle to simply highlight that value, whereas most humorous ads focus on the humor and the brand is simply an afterthought.

The ads offer clever consequences of the vehicle’s powerful acceleration while proving the quality of the car’s performance. Check out the five ads below and let us know in the comments which is your favorite:

[pl_video type=”youtube” id=”C7hfIw7mi1k”]


[pl_video type=”youtube” id=”vtNZs69TKh0″]


[pl_video type=”youtube” id=”I-A9bTVMomg”]


[pl_video type=”youtube” id=”RAF6khy36Fw”]


[pl_video type=”youtube” id=”vYXCXG33h0o”]


Getting creative with your own ads

Whether your ads are on television or in the form of a blog or even just a tweet, use Volkswagen’s approach of demonstrating the value proposition before throwing in a dash of humor.

Are you a home remodeler? Take some before and after pictures of disasters. Do you knit or crochet for a living? Do an Instagram video or Vine of yourself knitting at high speed or creating something silly like shorts for the statue of David. Maybe you operate a restaurant? Try a series of pictures on Facebook of yourself eating at other restaurants, and without mention their name, show how gross their food looks (this won’t be hard) and your face in reaction, then share pictures of your dishes.

In any marketing effort employing humor, don’t just be funny to be funny, because you can emulate the Old Spice weirdo all you want, but if it doesn’t convert to sales, you’re wasting your time.

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Business Marketing

Cooler temps mean restaurants have to get creative to survive

(BUSINESS MARKETING) In the midst of a pandemic and with winter approaching, restaurants are starting to find creative and sustainable ways to keep customers coming in… and warm.

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Outdoor eating at restaurants grows in popularity.

Over the last decade we have seen a change in the approach to clientele experiences in the restaurant business. It’s no longer just about how good your food is, although that is still key. Now you have to give your customers an experience to remember. There are now restaurants that feed you in the dark, and others who require you to check all your clothes at the door. Each of these provides an experience to remember alongside food that ranges from good to exquisite, depending on your taste.

Now, however, the global pandemic has rearranged how we think about dining. We can no longer just shove people into a building and create a delectable meal. If you’ve relied mostly on people coming into your restaurant, you may struggle to survive now.

The new rules of keeping clients safe means setting things up outside is the easiest means of keeping large numbers of them from crowding inside. Because of this, weather has become a key influence in a company’s daily income. Tents that were a gimmick before, only needed by presumptuous millennials, are now a requirement to keep afloat. People are rushing to make their yards into lawns that bring some in some fancy feeling.

The ties to the sun in some areas are so strong that cloudy days have been shown to drop attendance as much as 14% for the day. This will become the more apparent the colder it gets. For me, I always mention hibernation weight in the winter, when all I want to do is curl up and eat at home. Down here in Texas we are already finding cooler weather, drops into the 70s even in August and September. We are all assuming a cold winter ahead. So, a bit of foresight is finding a means of keeping your guests warm for the winter ahead.

San Francisco restaurants have started with heat lamps during their cooler evenings. Fiberglass igloos have also been added to outdoor seating as a means of temperature control. A few places down in the Lonestar state keep roaring fires going for their outdoor activities. While others actually keep you running in between beverages by encouraging volleyball matches. This is the new future ahead of us, and being memorable is the way to go.

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Business Marketing

Healthcare during pandemic goes virtual, looks to stay that way

(BUSINESS NEWS) Employment-based health insurance has already been through the ringer with COVID-19, but company healthcare options are adapting for long term.

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Stethoscope with laptop, showing healthcare going virtual.

Changes in employment-based health insurance may end up costing employers more, but will provide crucial benefits to workers responding to the healthcare challenges presented by the COVID-19 pandemic.

According to a recent survey by the Business Group on Health, a member-driven advocacy organization that helps large employers navigate providing health insurance to their employees, businesses will increase access to telehealth, mental health resources, and on-site clinics in the upcoming year.

Besides the obvious impacts of the coronavirus itself, the effects of the COVID-19 pandemic have also rippled out to affect other aspects of public health and how we engage with medical care. With so many people staying home to reduce their in-person contacts, there has been a significant increase in the use of telehealth services such as virtual doctor’s visits. According to the survey from Business Group on Health, whose members include 74 Fortune 100 companies, more than half of large employers will offer more options for virtual healthcare in the upcoming year than in the past.

The pandemic, resulting economic fallout, and dramatic changes to our lives have inevitably exacerbated peoples’ anxieties and feelings of hopelessness. As we move into cold weather, with no end in sight to the need to socially distance, this promises to be a particularly dreary, lonely winter. Mental health support will be more necessary than ever. In 2019, 73% of large employers provided virtual mental health services. That number will increase to 91% next year, with 45% of large employers also expanding their mental health care provider networks, making it easier for employees to find the right the therapist or other mental health service provider, and making it easier to access those services from home, virtually.

In addition, there will be a 20% increase in employers offering virtual emotional well-being services. Altogether, 9 out of 10 of the employers surveyed will provide online mental health resources, which, besides virtual appointments, could also include apps, webinars, and educational videos.

There has also been a slight increase the availability of on-site clinics that provide coronavirus testing and other basic health services. This also included an expansion of resources for prenatal care, weight management, and chronic health problems such as diabetes and cardiovascular disease.

These improvement won’t come free of charge. While deductibles will remain about the same, premiums and out-of-pocket costs will increase about 5%. In most cases, employers will handle these costs, rather than passing them on to employees.

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Business Marketing

Apple sues recycling company for reselling products instead

(MARKETING) Apple sues recycling company it says was “stealing,” refurbishing, and reselling devices it was paid to strip down.

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Apple products stacked together to be sent for recycling.

If you sent an iPhone, iPad, or Apple Watch to Apple for recycling between 2015 and 2017, you might actually have been part of “reuse” in the “reduce, reuse, recycle” cycle.

That’s good, right? Nope, says Apple. The tech giant had been paying the company GEEP Canada to take apart and salvage materials from its devices sent for recycling. But according to a lawsuit by Apple Canada, GEEP Canada actually refurbished and resold more than 100,000 devices it had been paid to dismantle.

“At least 11,766 pounds of Apple devices left GEEP’s premises without being destroyed – a fact that GEEP itself confirmed,” Apple says in its complaint, as reported by The Verge.

The recycling firm denies wrongdoing and has filed a third-party suit that says “theft happened” but it’s not on them because it was 3 “rogue” employees who stole and sold the devices for themselves, not for the company. They want those employees to pay, alleging that they hurt the company’s business. However, Apple says, those 3 employees were actually senior management.

How did Apple find out? During an audit at GEEP Canada’s Ontario warehouse, Apple found its devices were being stored in an area not covered by security cameras, according to Apple Insider (via The Logic). Of the roughly 575,000 iPhones, iPads, and Apple Watches it had sent GEEP between January 2015 and December 2017, 18% were being used on a telecom carrier network. That doesn’t include wi-fi only devices, so the actual number could be much higher.

It’s not just paying for services and materials they did not receive that upset Apple. Resales of refurbished devices hurt demand for new products, created potential safety issues for consumers, and damaged its brand, the suit alleges, according to The Logic. The company is asking for roughly $22.7 million in addition to the money GEEP made from resales. GEEP wants the employees to pay, alleging that they hurt the company’s business. GEEP is now part of Quantum Lifecycle Partners, which says they have nothing to do with all this.

Could/should these devices have been refurbished? “Products sent for recycling are no longer adequate to sell to consumers and if they are rebuilt with counterfeit parts they could cause serious safety issues, including electrical or battery defects,” Apple told The Verge.

Paying a company for recycling services they aren’t, in fact, providing is generally a reasonable basis for a lawsuit. But this case is also likely to draw more attention to the “right-to-repair” movement, which accuses Apple of restricting third-party repair shops. Activists are pushing Apple to focus on reuse over recycling, and the issue has been under review by the US House Judiciary Committee as part of an antitrust investigation of Apple, Amazon, Facebook, and Google-parent Alphabet.

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