Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

How New York businesses can get their own .nyc domain

As the City of New York prepares to roll out .nyc, a new top level domain, we suspect other cities will follow suit, attracting criticism and support alike.

nyc domain name

nyc domain name

New York City among first to get it’s own top-level domain

Announced by Mayor Michael Bloomberg, New York City will be “one of the first cities in the world” to bet its own top-level domain (.nyc) which could not only start a trend in other cities, but offer businesses a new way to market. We’ve long criticized QR codes for adding unnecessary steps to the process of connecting consumers to websites, instead promoting the idea that offering a memorable URL in advertising is more effective – having a .nyc or other city domain could be one step toward doing just that.

In an statement, Mayor Bloomberg said, “Having our own unique, top-level domain—.nyc—puts New York City at the forefront of the digital landscape and creates new opportunities for our small businesses. They’ll now be able to identify themselves as connected to New York City, one of the world’s strongest and most prestigious brands.”

Businesses must prove their NYC address

Businesses based in New York City or residents of one of the five boroughs will be able to register a .nyc domain, but will have to prove their physical address is in the City of New York, “meaning regularly performing lawful activities within the city and maintaining an office or other facility in the city. Small businesses would also be able to use a .nyc domain to allow customers to know where they are located in order to better build their online identity.”

“The new .nyc domain will help promote small businesses throughout the five boroughs in ways that wouldn’t have been possible before,” said Commissioner Oliver. “By branding themselves as .nyc, local businesses will send a strong message to their customers that they are part of the community as well as part of a growing economy.”

Advertisement. Scroll to continue reading.

Registering for .nyc domains

Although top-level domain names are already diverse and critics say adding cities to the mix will likely add confusion, it is likely that other major cities will follow suit as it is another point of reference for governments to point to as they track successes in their districts.

Registration for .nyc addresses will open in late 2013 and fees are to be determined. To sign up for updates about upcoming availability so you can get your .nyc domain, look on the right sidebar of

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue?

Business Marketing

Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing.

Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Marketing

As a small business owner or non-tech-savvy person dipping into marketing, getting free models is a dream. This tool makes it possible.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.