Business Marketing
I Must Give Up Something
Business Marketing
Use nostalgia as a marketing niche for your business today
(MARKETING) A market that is making waves is found in the form of entertainment nostalgia. Everyone has memories and attachments, why not speak to them?
Business Marketing
5 tips to help you craft consistently high-converting email marketing
(MARKETING) Email may seem too old to be effective but surprisingly it’s not, so how can you get the most out of your email marketing? Try these tips.
Business Marketing
Here’s how one employer was able beat an age discrimination lawsuit
(MARKETING) Age discrimination is a rare occurrence but still something to be battled. It’s good practice to keep your house in order to be on the right side.
-
Opinion Editorials1 week ago
America has an addiction to being busy, here’s what we need to do about it
-
Business News1 week ago
Email remains the top communication tool for businesses – here’s why
-
Business Marketing2 weeks ago
News flash: Your coworkers are not your family
-
Business News4 days ago
10 ways retailers track repeat customers that you can implement now
-
Business Marketing4 days ago
Use nostalgia as a marketing niche for your business today
-
Business News6 days ago
5 reasons why you need a mentor, stat!
-
Opinion Editorials1 week ago
The one easy job interview question that often trips up applicants
-
Business Entrepreneur2 weeks ago
4 tips for success for acquiring a business, and how and why to do it
Matt Thomson
August 14, 2008 at 10:21 pm
You may want to pick up Gary Keller’s “The Millionaire Real Estate Agent.” He’s got an entire section in there on how to make hires, when to make them, etc. There’s even a detailed task list of about 192 real estate tasks that can be a great guide.
It’s really a very valuable book for anybody looking to make a hire. You can get it from Amazon.
Mariana Wagner
August 14, 2008 at 10:24 pm
OMG … We are doing this too. We just hired a listing coordinator and an “official” admin assistant, in addition to our licensed transaction coordinator. If you know about the DISC test, you probably need someone who is a high S-C to be your admin asst.
Our Admin asst is not licensed, but has a great background in admin. and LOVES being a supportive member of our team. She helps up maintain contact with all our leads/clients, hounds both our short sale clients and their banks to assure all ppw is in to avoid foreclosure, keeps us accountable with the phone calls that we need to make each day, manages our schedules, keeps in contact with our agents and helps with all our team marketing (like newsletters, etc.).
She needs a definitive job description, but will do whatever she needs to to get the job done. And she is very friendly – yet, very professional.
Mariana Wagner
August 14, 2008 at 10:27 pm
… and what Matt said. Here is the link: MREA
Jennifer in Louisville
August 15, 2008 at 5:02 am
We recently hired an assistant after looking for someone for quite a while. You need someone that can be “somewhat” of a pain in the ass thats always following up making sure that everything that is supposed to be happening – is. We use Top Producer, and Treo phones to communicate back and forth. [Any changes to my schedule, appointments, or even customer base, etc – the assistant makes the changes as appropriate throughout the day – and I just get home and sync up my phone and poof, I’ve got my schedule updated.] Any appointments I get a notice on 2 days prior so that I can prepare for whatever it is that I’m needing to do. She’s currently not licensed, but I see her eventually getting licensed.
Paula Henry
August 15, 2008 at 6:34 am
Matt – Thanks – I recently bought a new copy. Couldn’t find my original.
Mariana – Congratulations on finding a right fit for you. It sounds like you have exactly what I need – the one person who does a little of everything. Thanks for the list – It will help me define my list and think of activities I may not have thought of.
Jennifer – Another great list of assigned tasks to add to my list. The biggest obstacle I am finding is assigning specific activities and defining an assistants job description. It can’t be too much, but enough to allow me to do what I do best,
I find it interesting neither you or Mariana have a licensed asssitant. I thought I wanted someone who was licensed, but have found some agents only want a “filler” job until the market returns or they want the big checks and go back on their own. I’ve seen it happen with other agents. Painful!
A pain in the ass is exactly what I need 🙂 Someone who keeps me on task behind the scenes.
Ginger Wilcox
August 15, 2008 at 8:08 am
I have 2 part time assistants. Both are licensed. One handles mailings (yes I still do them!), general errands and occasional open houses. The other handles all my escrows, listing paperwork, etc. I really like having licensed assistants personally. Neither of them in enough of a pain to keep me in line, however.
Paula Henry
August 15, 2008 at 7:10 pm
Ginger – Maybe you don’t need to be kept in line 🙂 Sounds like you have the perfect combination. Those are all tasks I have to give up. Little details!
Thanks everyone – this has been difficult for me and am glad to see I am not alone in taking more time than I thought it would take to find the right person.
Matthew Rathbun
August 16, 2008 at 8:16 am
I have a hard time with this, as I am always looking for something new to try that might make me money, or enhance / replace those things that are making just a little money. It’s more complicated when I realize that some things that I do today may not work for 12 months from now…
Paula Henry
August 20, 2008 at 4:50 am
Matthew – I have really taken a slow approach to hiring an assistant. In line with your thoughts, I, too, am a bit more creative at times – trying new things, without tracking their success; sometimes not giving new ideas enough time.
I feel like an assistant to handle the office tasks, paperwork and tasks I don’t like may free me to analyze my marketing, new ideas and hone in on those which are most important. My thought is, a good assistant should free me to do the money making activities.