How do buyers find you?
Everyone knows I am big on lead generation and have no problem sayin’ it. One of the things that I have noticed is how the consumer is searching. It is a way that I would not have believed but it is happening so consistently I wanted to share.
Now the other interesting thing is the potential buyers are searching my companies name. The back end of my web site shows me how they found me with the exact string the home shopper put in. ex… Keller Williams agent Ann Arbor.
Now I would NEVER search by a company name, as I am sure you wouldn’t. I would just want to search for a “Realtor in Ann Arbor”, “Ann Arbor MLS”, “Ann Arbor homes for sale”, you know the normal way. But, is there a normal in how buyers think?
Now if you go to Google Search and put in Keller Williams Ann Arbor, my site SearchAnnArborHouses.com comes up first with a map. Then I have four other positions on Google for that same search term with two more of my web-sites and my two blogs.
If you haven’t added your name and location to Google Local, it would be a good idea to do that. If I had seen this only once or twice I would never pass the information on, but this is happening five or six times a week.
One other way I am seeing the buyers search which is funny is Ann Arbor House. Not home, not plural but house. Weird, huh?