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Knowledge is Power and Trulia helped!

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Knowledge is Power

Knowledge is Power

Lisa Milo-DiTullio, an agent in my office just sent me an email telling me that she is consistently connecting with buyers by answering questions on Trulia. Trulia offers Voices, a place where real estate agents can read consumers questions and answer them, connecting to them when and where they have the questions, when they are looking at properties. Social networking – communicating and sharing, ain’t that grand?

She sends the questions to her handheld through the RSS feed provided by Trulia and is consistent in answering and “helping” people. Lisa said to me” Knowledge is Power. I make sure I keep on top of everything going on in central Connecticut. I visit all the subdivisions, I know about the communities, the towns and price trends.  I can then pass that information on to consumers.” Lisa focuses on new construction. Her family buildes homes and condos all over central Connecticut.

One person had asked a question about an over 55 community in another town. Lisa had been there and told them all about it. Lisa noted “I read some of the other answers that agents give and many don’t read the question and don’t give the answer the consumer is looking for. Others are so stuffy, just sending out information on who they are, blah, blah, blah  and not connecting with anyone!  I answer as a friend.”

The most recent client had 8 responses to her question, but they emailed Lisa.

Why? She takes time to read their question and then gives them the answer they are looking for. “I respect them, am confident because I know my area.” She relates to them by finding something in common, and makes sure they have lots of ways to contact her. When she answers questions there is a direct link to all her listings as well. That can’t hurt!

Amy is a national technology speaker who can inspire, train and help people implement technology strategies into their business. To find out about her training, coaching or webinars visit her website at www.amychorew.com

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15 Comments

15 Comments

  1. Frances Flynn Thorsen

    December 20, 2008 at 3:38 pm

    Amy,

    That is excellent advice. Too many agents are still accustomed to hard-boiled solicitation online and answers containing, “call me” fall on deaf ears.

    “She relates to them by finding something in common, and makes sure they have lots of ways to contact her. When she answers questions there is a direct link to all her listings as well. That can’t hurt!”

    Indeed!!!

    Lisa “gets it”!!!

    Thank you so much for sharing. Great post, as always.

  2. CTann-Starr

    December 20, 2008 at 3:55 pm

    Very nicely done. 🙂

  3. Bill Lublin

    December 20, 2008 at 4:09 pm

    Trulia voices is a great platform, but as you point out, just answering isn;t enough – having the right answer rules!

  4. Jim Flanagan

    December 20, 2008 at 10:07 pm

    Hi Amy,

    Imagine that; listen, build rapport and answer the question directly…all at the convenience of your PDA! Sounds like Lisa was always a great agent and thanks to technology, and TRULIA, the consumer wins.

  5. Paula Henry

    December 21, 2008 at 7:40 am

    I answer few questions on Trulia – simply a time issue. I did answer one last week concerning a tax question. Imagine my surprise when the first person to respond did not even live in my state and offered horrible advice which did not apply here.

    It sounds like Lisa gets it and is helpful -kudos to her!

  6. Steve Simon

    December 21, 2008 at 9:12 am

    Answering is helping someone else; helping others has always been the number one way to improve one’s lot in life. It just works that way:)

  7. Jonathan Dalton

    December 21, 2008 at 9:33 am

    What was the original question? The “you don’t want to be across the Ct. River” statement raised the little DOJ-fearing hairs on the back of my neck.

  8. Missy Caulk

    December 21, 2008 at 10:37 am

    I do Trulia voices but only for my area and some in Michigan.

    I read some of the answers from agents in other states and freak. They have no clue about licensing laws in MI.

    A well thought out answer works best instead of just a short answer Call Me.

  9. pierre

    December 21, 2008 at 12:16 pm

    The DOJ has bigger fish to fry than recommendations about traffic, LOL! I believe there is no law on saying one town has easier highway access than another. Great post Amy and great job by that agent!

  10. Amy Chorew

    December 21, 2008 at 2:12 pm

    I was glad so many mentioned the licensing laws, fair housing and basic COE issues. In this case the river issue was fine – they were looking for commuting times, so I think that worked. Being on either side of the river is common verbiage around these parts.

    But I see ALOT of bad stuff out there. I do believe this will be self correcting, agnets will start to get it or get in trouble.

    Have you looked on craigslist lately? It doesn’t take me more than a few clicks to find a real estate agent with a blind ad (not mentioning what brokerage they work with). Ooops that is a state and COE violation, I just saying . . .

  11. fred

    December 22, 2008 at 12:54 pm

    Trulia is a cool site. I’m sure Lisa is a fine agent, but it’s got to be wicked easy to be a “top producer” when you work for the “family” home builders. Wonder how many dual agent situations she gets involved in.

  12. Ken Brand

    December 23, 2008 at 6:57 am

    I’m reminded that we’re not really in the real estate business, we’re in the conversation, connection, discovery, service, knowledge, expertise, guide, advocate, help you get what you want business.

    Just so happens there’s usually a house/property at the end of the rainbow closing.

    More accurately, if done property, a closing isn’t really a closing, it’s the beginning of referrals and repeat business.

    Thanks for the reminder:-)

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Business Marketing

Gloves that translate sign language in real time

(BUSINESS MARKETING) A new wearable tech translates American Sign Language into audible English in real time.

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Advancements in technology never cease to amaze. The same is true right this moment as a new technology has been released that helps translate American Sign Language (ASL) signs into spoken English in real time.

This technology comes in the form of a hand glove – similar looking on the front side to what one would wear in the winter, but much more advanced when in view of the palm. The palm side of the glove contains sensors on the wearer to identify each word, phrase, or letter that they form via ASL, and is then translated into audible English via an app that coincides with the glove.

This is all done in real time and allows for instant communication without the need for a human translator. The signals are translated at a rate of one word per second.

The project was developed by scientists at UCLA. “Our hope is that this opens up an easy way for people who use sign language to communicate directly with non-signers without needing someone else to translate for them,” said lead researcher Jun Chen.

The hope is to make communication easier for those who rely on ASL, and to help those unfamiliar with ASL adapt to the signs. It is thought that between 250,000 and 500,000 people in the United States use ASL. As of now, the glove does not translate British Sign Language – the other form a sign language that utilizes English.

According to CNN, the researchers also added adhesive sensors to the faces of people used to test the device — between their eyebrows and on one side of their mouths — to capture facial expressions that are a part of American Sign Language. However, this facet of the technology is not loved by all.

“The tech is redundant because deaf signers already make extensive use of text-to-speech or text translation software on their phones, or simply write with pen and paper, or even gesture clearly,” said Gabrielle Hodge, a deaf post-doctoral researcher from the Deafness Cognition and Language Research Centre (DCAL) at University College London. “There is nothing wrong with these forms of communication.”

What are your thoughts on this advancement? Comment below!

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Business Marketing

Stand out with video as part of your resume (but be careful)

(MARKETING) This new tool helps you stand out in the job market, as video now dominates – so it’s possible to use this to your advantage (with caution).

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job market video

In the midst of a pandemic, people are finding themselves thrust back into the job market sooner than expected due to mass company layoffs or underemployment as a freelancer. Fields are oversaturated and jobs are sparse so it can be hard to stand out in today’s job market.

Although standing out in the job market is hardly a new problem, that doesn’t mean it couldn’t use some new and creative solutions. One company, VCV.ME has designed a tool to help you get creative and stand out from your competition.

VCV.ME turns your traditional resume into a video à la Instagram stories.

The process is simple. You answer a few questions and upload a video of yourself then the tool will provide you with a sharable link.

VCV Founder and CEO, Arik Akverdian, believes that video is the future saying, “Video will represent 80% of all internet traffic by 2021 according to Cisco, and according to eMarketer 94.1% of millennial internet users were streaming digital video in 2019. With growing demand for video social media such as TikTok, Snapchat, Instagram stories, and others, we’re bringing the short video format to the job market.”

There are some obvious limitations to using this tool in your job hunt.

First, not all employers will take videos as part of an application both for technical and legal reasons.

On the technical side, many automated tracking systems are not designed to filter that kind of file, so there may not even be an opportunity to showcase it. That’s not to say there aren’t some work-arounds. Many job applications will have a place for applicants to link to their portfolio or websites. An alternate option for this tool could be to place the video introduction on your website.

Another problem with the tool is how it exposes candidates and hiring managers to bias.

As more companies work to remove bias from their hiring practices and hire more diverse candidates, a video intro just won’t fly. Some companies have removed names and even alma maters from their applicants in order to make more unbiased hiring decisions. A video introduction would expose many characteristics that people have conscious and subconscious biases towards such as race, gender, age, and ethnicity.

Although VCV.ME’s intentions are to help candidates stand out in the job market, it’s worth questioning whether they would be standing out for the right reasons, so tread carefully.

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Business Marketing

Why should you take Facebook’s ‘Summer of Support’ courses

(BUSINESS MARKETING) Every company can use a little marketing advice, well Facebook has partnered with big companies to give you some free digital marketing courses.

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marketing courses

Our world has turned into a place of upheaval and unrest and we are continuously surrounded by more and more evidence of it. One thing that the majority of us are constantly seeing is announcements from companies. Some of those are about closing hours, but others are more helpful. As they all attempt to get used to this new world that COVID-19 has created we begin to see some different tactics. Some are only politically motivated, but others are more focused on helping out their communities.

Earlier this week Facebook announced that they will be putting on a six-week digital marketing education series. This series will be an extensive collection of videos with a full in depth set of courses that will cover a large amount of topics. The company has put together a cast of renowned entrepreneurs for the presenters as well.

The topics will be done in themed weeks starting on June 24th, and running through the month of July. They include categories such “The Changing World” & “Resilience”. Focusing primarily on the world that is here and now, with recommendations on how to adapt to it. With this world in a constant state of flux the push for adapting to change and staying in front of the tide is crucial for a small business.

The next two courses will be going forward with discussing “Reinvention” & “Re-Emergence”. Encouraging struggling companies to take a serious look at their potential for moving forward, or changing the things that they can to stay more on top of their client base. They also plan on attacking the confusing world that we will have when things get closer to normal.

The last two weeks are focused on community and customer care, which is actually their names as well: “Customers & Commerce” & “Community”. These will help develop a sense of how your business affects your community and the impact you have on it. Keeping that in mind you can then develop a plan for how you want your community to see you and shape things within it.

These courses are all set up for free and open to anyone. With a completely online set up with their new “Summer of Support” mini-site they are prepped to reach millions of people. They’ve organized this with a range of partners as well: Dell, PayPal, American Express, & Small Business Roundtable. A helping hand for people who wouldn’t currently be able to source things like this.

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