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MailFinch – direct mail makes a come back in a web 2.0 world

MailFinch, 2.0 direct mail startup

direct mail upload pdf mailfinch.comWhat Paul Singh started as a joke and a two page website, MailFinch, surprised him the week of the faux launch when he got a real live order to mail one single piece. Virtually over night, the Results Junkie realized that he was going to need a lot more stamps as orders continued to roll in, forcing Paul to escalate capacity to handle not only direct mail for his customers, but to also manage direct auto-responders (monthly repeat mailings and follow ups) for not only single customers, but bulk mailing as well.

A 2.0 approach to direct mail, Paul designed the system to be seamless with managed lists, simple upload and send processes that allow real estate agents, attorneys, insurance agents, and their firms to remain focused on business while MailFinch handles the mailing for them.

The San Francisco based startup is unique in this environment as more and more companies switch to online marketing and advertising and reducing direct mail spends- MailFinch realized that there is still a need to tie both on and offline efforts together but at more reasonable rates than traditional bulk mailing companies that base mailers on bulk printing prices rather than by the cost to mail, creating an affordable solution to the single practitioner.

AgentGenius is not affiliated with MailFinch

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Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.



  1. The Lead Connection

    April 12, 2010 at 11:58 pm

    MailFinch – direct mail makes a come back in a web 2.0 world

  2. realdiggity

    April 13, 2010 at 12:02 am

    MailFinch – direct mail makes a come back in a web 2.0 world: comments

  3. Natasha Hall

    April 13, 2010 at 12:31 am

    MailFinch direct mail makes a come back in a web 2.0 world – MailFinch, 2.0 direct mail Startup What Paul Singh st…

  4. jay arlington condos

    April 13, 2010 at 9:22 am rocks for bulk email and saving $$$ and time.

    • Benn Rosales

      April 13, 2010 at 11:01 am

      I hope you design your own rather than using their corny templates, seriously, pretty outdated stuff…

  5. jlynch

    April 14, 2010 at 7:02 pm

    The quality of the printing, paper, and overall presentation is excellent. You do not have to worry about any cheep materials. They do a nice job.

  6. Charlie

    April 21, 2010 at 1:53 pm

    Checking out MailFinch and Expresscopy. Thanks for the interesting post.

  7. Corona Real Estate Agent

    May 26, 2010 at 5:05 am

    Wow… I wouldn’t have expected the demand either.

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