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Marketing tactic more real estate professionals should use

Simple marketing tactic

With the rise of reusable grocery bags being used in mainstream America, the bags are no longer just used by downtown hippies. Go to a conference and you get a reusable tote, get a new bank account, get a tote, pledge to PBS, get a tote, etc.

Koozies are out, pens are okay, but reusable bags are useful, thoughtful, and end up being a walking billboard. Most don’t discriminate on what logo is on a bag, so why not add your logo to the mix of bags used by every day shoppers?

For about a dollar a bag, you can get custom work done and present closing gifts in the bag or give them away at local events. They last for a long time and are (not surprisingly) reused over and over again and is a great branding opportunity.

There are many local, national and web companies that offer bag printing and one we like is CustomBagsHQ which is really straightforward and it is extremely helpful that you can get a sample with your logo on it before spending money.

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If you order reusable grocery bags, send one to AGBeat headquarters, we’re plastic bag free!

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

23 Comments

23 Comments

  1. Missy Caulk

    August 27, 2011 at 8:53 am

    I did this this past Christmas, I sent 2 per homeowner we closed with and to folks who still refer us. I will do again, everyone seemed to like it and I forgot to save a few for myself.

    • Lani Rosales

      August 28, 2011 at 9:28 pm

      Missy, not one Realtor has ever sent a reusable tote, but I have a ridiculous collection (with my fave being the insulated one from a local bank). I think everyone should use them- good on ya!! 😀

  2. Liz Benitez

    August 27, 2011 at 10:33 am

    This a great idea. Thanks for the link.

    • Lani Rosales

      August 28, 2011 at 9:29 pm

      Liz, let us know if you end up doing bags- send pics! 😀

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