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New study on class cues confirms suspicions on workplace diversity

(NEWS) New study evaluates the effects of class, race and gender on job applications.

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It’s best to be a rich, white guy in America. Also, water is wet

Newsflash, you guys: in America, rich men have the most fun, the best jobs, the most money – they’re basically winning, and doing it way more often than any of the rest of us. A new study by the Harvard Business Review reaffirms this unfortunate fact of life, and discusses specific ways in which class cues and gender can effect recruitment decisions.

The field experiment focused on the legal sector, and analyzed data based on four nearly identical (fake) resumes for four (fake) law students. The legal industry can be especially unforgiving to those who fail to emit some sort of elite pheromones.

The way of the world

If you’re at a top law school like Harvard or Yale, the recruiters swarm you. If you’re a top law firm, the students swarm you for internships. If you’re a student without a degree from a top school, or an internship with a top law firm, you’re probably out of luck unless you want to go into an “inferior” area like non-profit work. The legal profession has its own 1 percent, and it always has that new-suit smell.

Basically, if you want the big name and the big bucks, you better get that big internship.

But if you’re a woman or you didn’t grow up in a wealthy household, you probably have to be a whole lot better than everyone around you to even get an interview.

Proof is in the pudding

The Harvard Business Review created four sample resumes, sent out to 316 offices of 147 top law firms in 14 different cities. Each fake candidate attended the same school, earned the same awesome GPA, served on the law review, and listed the same work experiences. Gender was signaled by first name, and class status was signaled by things like awards, extracurriculars, and hobbies: Sailing vs. Track and Field, classical music vs. country music, athletic award vs. athletic award for those on financial aid, peer mentor for first year students vs. peer mentor for first-generation college students.

Unsurprisingly, the resumes bearing male first names and upper class hobbies fared significantly better than all others. In fact, the upper class male candidate received more interview invitations than all other candidates combined.Click To Tweet

Slightly more surprising was the fact that being wealthy didn’t seem to make up for being a woman. The lower class female and male candidates each received more interview invitations than the upper class counterpart, making rich women the least desirable candidates of the four.

Why was having money hurting women’s chances?

The HBR conducted a second experiment to investigate. They sent the same four resumes out to 200 practicing attorneys nationwide, asking each attorney to assess one of the resumes to determine whether they’d like to interview them. They also asked each attorney to rate the candidate on relevant factors based on perception, which are proven to vary between men and women, like competence, likeability, organizational fit, and career commitment.

As before, the upper-class, male candidate was everyone’s favorite. The survey found that attorneys perceived both higher-class candidates as better fits with the (high class) culture and customers of the top firms.

But higher-class women were viewed as less committed to working a demanding job.

That means these attorneys, and 20 more individually interviewed attorneys, believe women are more likely to leave a job for an easier role, or for “family” reasons.

Beating a dead horse. (Not really, chill PETA)

That’s right, you guys. Because women are capable of growing, birthing, and parenting children, their plates are already full, or might, you know, eventually sometime in the future be full enough? And upper class women probably already have enough money, right? So why on earth would they ever choose to pursue a career? Just another example of women behaving illogically, I guess…

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The HBR study ultimately cites intersectionality as an explanation for their findings: “When it comes to understanding sources of advantage and disadvantage, the whole is greater than the sum of its parts.” Like everything else in the labor market, privilege works differently for men and women.

How do we fix it?

Well, if you’re an employer, you can request initials instead of full names, to mitigate gender bias. You can also forgo information like extra-curriculars and hobbies, which have more potential to reveal class cues, though attendance at a top tier university will continue to send those signals.

As a candidate, you can also choose to omit this information on your resume, and to avoid listing awards and honors that might indicate class or background. But for many candidates, that would mean eliminating all or most of their impressive accomplishments. Everything’s a trade off, but if you’re after that 1 percent lifestyle, some tweaks might be worth making.

#SelectiveClassCues

Staff Writer, Natalie Bradford earned her B.A. in English from Cornell University and spends a lot of time convincing herself not to bake MORE brownies. She enjoys cats, cocktails, and good films - preferably together. She is currently working on a collection of short stories.

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Business Marketing

Cooler temps mean restaurants have to get creative to survive

(MARKETING) With winter approaching, restaurants are starting to find creative and sustainable ways to keep customers coming in… and warm.

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Outdoor eating at restaurants grows in popularity.

Over the last decade we have seen a change in the approach to clientele experiences in the restaurant business. It’s no longer just about how good your food is, although that is still key. Now you have to give your customers an experience to remember. There are now restaurants that feed you in the dark, and others who require you to check all your clothes at the door. Each of these provides an experience to remember alongside food that ranges from good to exquisite, depending on your taste.

Now, however, the global pandemic has rearranged how we think about dining. We can no longer just shove people into a building and create a delectable meal. If you’ve relied mostly on people coming into your restaurant, you may struggle to survive now.

The new rules of keeping clients safe means setting things up outside is the easiest means of keeping large numbers of them from crowding inside. Because of this, weather has become a key influence in a company’s daily income. Tents that were a gimmick before, only needed by presumptuous millennials, are now a requirement to keep afloat. People are rushing to make their yards into lawns that bring some in some fancy feeling.

The ties to the sun in some areas are so strong that cloudy days have been shown to drop attendance as much as 14% for the day. This will become the more apparent the colder it gets. For me, I always mention hibernation weight in the winter, when all I want to do is curl up and eat at home. Down here in Texas we are already finding cooler weather, drops into the 70s even in August and September. We are all assuming a cold winter ahead. So, a bit of foresight is finding a means of keeping your guests warm for the winter ahead.

San Francisco restaurants have started with heat lamps during their cooler evenings. Fiberglass igloos have also been added to outdoor seating as a means of temperature control. A few places down in the Lonestar state keep roaring fires going for their outdoor activities. While others actually keep you running in between beverages by encouraging volleyball matches. This is the new future ahead of us, and being memorable is the way to go.

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Business Marketing

Canva is catching on to content trends, launches in-app video editor

(MARKETING) Canva launches an in-platform video editor, allowing access to their extensive library of assets and animations to create high-quality videos

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African American woman working on Canva Video Editor Desktop in office setting.

Video content consumption is on the rise, and the graphic design platform, Canva, took note of it. The $40 billion Australian startup has entered the video business and announced the launch of its video editor, Canva Video Suite.

The end-to-end video editor is an easy-to-use platform that anyone, no matter the skill level, can create, edit, and record high-quality videos. Best of all, it’s free, and it’s available on both desktop and mobile platforms.

The tool has hundreds of editable templates that you can use to create videos for several online platforms like TikTok, YouTube, Instagram, and Facebook. Some templates can be used to create workplace and business videos, while other templates are perfect for personal videos. There are playful themes you can use to create that spooky video just in time for Halloween or make a laugh-out-loud video to send to your best friend! With a wide range of selections, in no time you’ll start creating your very own video masterpiece with Canva.

Caucasian man holding iPhone showing Canva video editor on mobile.

What else does the video software offer and what can you do with it? Well, let me tell you:

Collaborate in real-time

Having everyone on the same page is important and Canva’s video suite takes that into account. To collaborate with others, you simply send them an invite, and together you can edit videos, manage assets, and leave comments to give your input.

Video timeline editing and in-app recording

Similar to building presentation slides, Canva’s scene-based editor simplifies video editing by using a timeline approach. With it, you can quickly reorder, crop, trim, and splice your videos. Also, users don’t need to leave the platform to record that last-minute shot; within the app, you can shoot and record yourself from a camera or a screen.

Library of assets

The video editor is filled with an array of watermark-free stock footage, icons, images, illustrations, and even audio tracks that you can choose from – but if you really need something that is not on their platform – you can upload your own image, video, or audio track.

Animate with ease

Although still in the process of being released, soon you will be able to add animations of both text and visual elements in just a few simple clicks. Among others, animation presets that fade, pan, and tumble will help you transform your video and take it to a whole other level.

Overall, Canva Video Suite is very intuitive and has all the essential things you need to create a video. And by streamlining the video creation process, Canva is ensuring it enters the video marketplace with a bang.

“One of Canva’s guiding principles is to make complex things simple, and our new Video Suite will allow everyone to unlock the power of video, whether that’s to market their business, make engaging social posts, or express their creativity,” said Rob Kawalsky, Head of Product at Canva.

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Business Marketing

Amazon attracts advertisers from Facebook after Apple privacy alterations

(MARKETING) After Apple’s privacy features unveil, Amazon adapts by taking a unique approach to targeting, disrupting revenue for the ad giant Facebook.

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Two African American women work at their desks, one viewing Amazon's advertising landing page.

As a de facto search engine of its own persuasion, Amazon has been poaching ad revenue from Google for some time. However, disrupting the revenue stream from their most recent victim – Facebook – is going to turn some heads.

According to Bloomberg, Apple’s recent privacy additions to products such as iPhones are largely responsible for the shift in ad spending. While platforms like Facebook and Instagram were originally goldmines for advertisers, these privacy features prevent tracking for targeting – a crucial aspect in any marketing campaign.

Internet privacy has been featured heavily in tech conversations for the last several years, and with Chrome phasing out third-party cookies, along with Safari and Firefox introducing roughly analogous policies, social media advertising is bound to become less useful as tracking strategies struggle to keep up with the aforementioned changes.

However, Amazon’s wide user base and separate categorization from social media companies makes it a clear alternative to the Facebook family, which is perhaps why Facebook advertisers are starting to jump ship in an effort to preserve their profits.

This is the premise behind the decision to reduce the Facebook ad spending of Vanity Planet by 22%, a home spa vendor, while facilitating a transition to Amazon. “We have inventory…and the biggest place we are growing is Amazon,” says Alex Dastmalchi, the entrepreneur who runs Vanity Planet.

That gap will only widen with Apple’s new privacy features. Bloomberg reports that when asked in June if they would consent to having their internet activity tracked, only one in four iPhone users did so; this makes it substantially harder for the ad campaigns unique to Facebook to target prospective buyers.

It also means that Amazon, having demonstrated a profound effectiveness in targeting individuals both pre- and post-purchase, stands to gain more than its fair share of sellers flocking to promote their products.

Jens Nicolaysen, co-founder of Shinesty (an eccentric underwear company), affirms the value that Amazon holds for sellers while acknowledging that it isn’t a perfect substitute for social media. While Nicolaysen laments the loss of the somewhat random introduction charm inherent on Instagram, he also believes in the power of brand loyalty, especially on a platform as high-profile as Amazon. “The bigger you are, the more you lose by not having any presence on Amazon,” he explains.

As privacy restrictions continue to ramp up in the coming months, it will be interesting to see how social media advertising evolves to keep up with this trend; it seems naive to assume that Amazon will replace Facebook’s ads entirely, tracking or no tracking.

Apple's privacy landing page showing iPhone users ability to shut off location services and a desktop image of a user's ability to control how their data is managed.

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