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Business Marketing

Nudge: helps even non-marketers market like a major brand

If you know how to open and send an email, you can master this technology. If you are jealous of the sexy marketing efforts of big brands, be jealous no more.

nudge app

nudge app

Marketing like a major brand

Take a look at the last email marketing pieces you’ve gotten from big brands. Groupon, Lacoste, Banana Republic, Whole Foods, and even Apple all share a not-so-secret ingredient, and that is simplicity and beautiful design. But how do you get that when you are not tech savvy, you’re short on time, you’re not a graphic designer, and you couldn’t even put together a good outfit if your life depended on it? Nudge. That’s right, there’s an app for that.

AG was the first to introduce you to Nudge earlier this year, and we have learned that the company has not only redesigned the appearance of all “Nudges,” but have also launched a new feature that founder Marc Davison says “fulfills [their] promise of giving people the ability to create quality digital marketing,” and tells us that “you don’t even need to be a marketer to use this.”

The new feature allows users to pull in pictures from their Instagram account (or from their phone or desktop if they don’t want to be in Instagram), select multiple on a gallery, and a slider is beautifully presented to the recipient. Davison encourages user to keep it simple, saying that this really is “30 second marketing” for the person creating it. Pick a few photos of say your neighborhood you took on your way to work, write a quick sentence about it, and publish. “The less you write, the better,” Davison says. Easy.

Sample of a finished product

nudge app

The not-so-secret ingredient

Davison reminds people that the not-so-secret ingredient to big brand marketing is to say less and to be more visual, and with the rising prominence of the visual web, the context for this app is that people are overwhelmed and simply choosing to view photos in lieu of words when at all possible.

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Additionally, if a user doesn’t want to post pictures, market indicators about market activity can be added, published, and sent out or shared on social networks just as easily, as the delivery mechanism is the same.

What most fascinating to us is that this could very easily supplant single property websites. Think about it – would you rather spend five minutes setting up a property website, or 30 seconds creating a “Nudge” by pulling in a few pictures, a note about the listing, and a link to the MLS listing, which generates a URL to share on social networks?

Davison suggests users create a simple Nudge every morning, like Groupon. A simple offer of a listing, a quick showcase of a neighborhood, a highlight about your office staff, etc. “The options are literally endless,” Davison said.

Technically it is designed for real estate agents, but it’s inexpensive and could theoretically be used by any small business professional who needs a more beautiful digital marketing option without having to get a degree in marketing.

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The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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