Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Market like a boss by optimizing your PPC channels, 2017 style

(MARKETING NEWS) New data suggests that PPC methods of the past are no longer viable – are your efforts up to date?

ar remote PPC advertising, marketing, worksprint,

Click me baby one more time

Advertisements are everywhere we turn—our email, every website we visit—and are in every form possible, banner ads, display ads, and text ads. But which of these are the most effective? Thanks to a recent study from Hanapin Marketing , we now know which advertisement options are the best and worst based on pay-per-click (PPC).


And the winner is…

The most effective PPC channel of all are Text ads, with 86 percent of respondents saying text ads have been an effective marketing channel for their business. Since text ads have little visual content, more can be displayed in a unit compared to display ads, which typically only showcase one advertisement.


Retargeting ads ranks second on the list of most effective PPC Channels according to 65 percent of businesses that were researched. These are shown when people visit your website or use your mobile app and don’t buy anything, but browse other websites with ad space. This method allows businesses to reach people when they’re most likely to buy.

Mobile ads rank third with 56 percent effectiveness, which makes sense with how often we use cell phones for everyday use. Social ads are next with 42 percent effectiveness, and shopping is fifth with 31 percent.

Advertisement. Scroll to continue reading.

Last and least—effective, that is

The most surprising statistic though is that businesses say display ads have proven to be the least effective of PPC Channels. This is unexpected because image ads are typically catchy and have the ability to attract a visitor’s attention more than a basic text add would. Image ads however, typically pay less per click and contain only one ad per unit, which may be a reason for its unpopularity among businesses.


If you have been relying on display ads but aren’t seeing the clicks you’d like, it’s time to change advertisement channels. Use instead the higher-ranking text ads, remarketing ads, mobile ads, or whichever is most feasible with your current business plan and available resources. We suggest using a mixture of each to cater to diverse markets.


Written By

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Marketing

As a small business owner or non-tech-savvy person dipping into marketing, getting free models is a dream. This tool makes it possible.

Business Marketing

2022 can been a rollercoaster year for many, with seemingly high highs and low lows. The same goes for the marketer across the board.

Business Marketing

Men are hard enough to buy gifts for, but the male audience can also be hard to target in marketing. Here's our best tips...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.