Business Marketing
A few months ago I told you about the caravan with bats in the fireplace, but this story would make you wish for a...
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A few months ago I told you about the caravan with bats in the fireplace, but this story would make you wish for a...
Dear Ginny WTH: This is a note to self. After last week’s posting I thought it necessary to post a quick primer on personal...
Ah, good ol’ advertising Suspend belief for a moment and ignore the hypocrisy that the above ad is for Microsoft and focus on the...
What are Realtors up to? The 2009 National Association of Realtors’ Member Profile was recently released and while we encourage everyone to read all...
Guilty Yeah, I’m guilty of this. Along with much of the marketing advice and how-to that’s out there I tend to talk a lot...
It’s unbelievable to think that we placed 3 properties in escrow this week by being obnoxious. Yes you read right, OBNOXIOUS! You know those...
We Like Comfort. Comfort is safe. Comfort makes us smile and feel happy. We think our Comfort Zone is safe. A good place. We Don’t...
Automation is simply the use of control systems I use drip campaigns to staying in touch with my clients, stay in touch with my...
YIKES! This post in UnReal Estate was inspired by a recent conversation with an agent who told me that the house on the hill...
I noticed the other day en ex-colleague is now on Twitter. The interesting part about it: For a number of reasons I’m certain this...
Zappos, an online shoe store, seems to have turned the world upside down when it comes to customer service - free shipping both ways,...
I Though I Was Going To Die Ever have a near-miss death experiences? I’ve had three. Two in the water, one in mid air....
Recently I have heard some hilarious tales of wild animal capers at open house events. Many of these anecdotes come from my agent friends...
Just as a gentle reminder to all of what the actual purpose of the National Association of Realtors is supposed to be: "The core...
Recently both Century 21 and The Realty Alliance have partnered with REALTOR.com® to provide their agents with Showcase Listing Enhancements.
Perpetual Referrals Unfurled At first blush, what I’m sharing may smack cheezy. Cheezy as in hairy-chested, gold-chain-infested, Hasselhoff-esque infomercial. Hear me out. Please. If you...
It’s Un-Real Estate, folks… and just when you thought you heard ‘em all… How About These Marketing Strategies! Kids Play Rum (And agent apparently...
Astroturfing- the PR reality We all remember back 1.5 years ago when we had what seemed to be hundreds of commenters coming out of...
Here’s something really bizarre that will blow your mind, but only goes to show that strange things do happen in the on-line world. What...
Are you asking for a response? If you don’t tell (or ask) people what to do, how will they know? You know what they...
Dear Ginny, After months of paying for banner ads on Realtor.com and seeing no return, I am at a loss as to what to...
Communication is changing. As a species we’re very focused on increasing the speed and breadth of our communications. Pony express, telegraph, snail mail, email,...
Fast, Easy and Shiny, oooh! If you’re tired of the same 10 business card templates or having someone else’s logo splashed all over the...
This week was a very busy cluster of reports released ranging from government reports to U-Haul reports (yeah, it's real) and it looks like...
You may be and not even know it! A few times a year I will get an email from my dad asking a random...