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A woman sitting in front of a computer with the screen highlighted on a presentation saying "How do we keep up?" and discussing digital PR strategy while she takes notes on the desk in front of her. A woman sitting in front of a computer with the screen highlighted on a presentation saying "How do we keep up?" and discussing digital PR strategy while she takes notes on the desk in front of her.

Business Marketing

Having a digital PR strategy is crucial in the age of social media, and many suggest getting outside help - can you do it...

An older white woman and a white man look over a resume for an Olivia Watson while seated on a couch. An older white woman and a white man look over a resume for an Olivia Watson while seated on a couch.

Business Marketing

One TikToker is going viral promoting a "nonworkaholic" philosophy and advocating for selling a ChatGPT-written resume or language translation.

Influencer marketing people taking video on a smart phone to record dances. Influencer marketing people taking video on a smart phone to record dances.

Business Marketing

(MARKETING) You may roll your eyes at sexy strangers hawking snake oil on social media, but influencer marketing is nothing new...

Business Marketing

Recently a blogger asked me to review their blog and requested some advice on how she could make it great. I am no expert,...

Business Marketing

I could try to explain the MOB mentality, but there’s a chance the MOB is insane. The above photograph was taking during UT’s annual...

Business Marketing

She was a lurker. She watched, she read, she lurked – for weeks. She ordered the Market Details Report and then she called –...

Business Marketing

What can we learn from sticky music like Reggaeton and “La Gasolina“? Most of you reading this will go…..Huh?? What’s Reggaeton? What’s “La Gasolina”...

Business Marketing

I was recently organizing a progressive brokers open house for a listing of ours and I had a great discussion with one of the...

Business Marketing

The Buzz. For the better part of a year now, the RE.net (I loathe that name, btw) has been all abuzz over this concept...

Business Marketing

The Great Debate The great debate continues: Open houses, blogging, cold calling, door knocking, postcards, coaching, newsletters, drip email. If you listen to vendors,...

Business Marketing

generation y Let me first get all of the pleasantries aside: I have enjoyed AgentGenius for some time and it was an exciting pleasure...

Business Marketing

Hi Everybody, Welcome to Real Estate Marketing 101 with Saul Klein, President and CEO of RealTown’s InternetCrusade, home of e-PRO, the NAR’s Official Technology...

Business Marketing

If you tuned in before you would know… My quest is to uncover what it takes to build the ultimate local blog. I want...

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The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.