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Give Credit Where Credit is Due

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A lot of real estate bloggers are being used as sources for real estate stories in big publications like The New York Times, Kiplinger, The Chicago Tribune, local newspapers, etc. But are we getting credit for our time? is it really worth the effort for us when we see these big names?

I can only speak for myself when I say I get excited when a known publication contacts me because I think of the exposure I may get. We all know that the more our name is out there, the better it is for our business, so why not?

The experience may not always be pleasant because the outcome may not be what you envisioned. On many different occasions, I have gone out of my way to cooperate with reporters and writers to help with their stories, find them clients to speak to and interview, spend a lot of time answering questions and helping with their story to get little or no credit in the end.

I have asked upfront for at least a link to my site in exchange for my time and the excuse for not getting the link or a mention was that the stories were cut by senior editors the last possible minute.

So here’s my question to you – do we continue helping these publications to use us to write their stories without demanding something in writing first? Is there an easier way to do this or am I simply overreacting? I’m hoping someone has come up with a win-win formula and would kindly share.

At least The New York Times was courteous enough to mention my name when I was taken out of context. A local news station doing a story on St. Joseph as the “patron saint of Realtors” was not as kind after taking a client to a botanica to buy a St. Joseph Statue, filming her burying it, interviewing her and myself and then cutting me out of the story altogether and not even mentioning the client’s address to at least give a little exposure to the listing. And the last straw was me taking a writer from Kiplinger around Miami to show her listings, hooking her up with clients to speak to, providing market information as well as photos and then getting a link to the site as a photo credit inside the binding of the magazine where you practically have to tear the issue apart to see a little tiny “miamism.com” in there.

I would like to add that in every single occasion, the writers/reporters were extremely nice, really enjoyed spending time with them and were very apologetic after not being able to give me credit. (So the point here is not to knock on them but on the process).

Can someone share some light into this uncomfortable issue? Because personally…..I’m done! They can go to try the next gullible guinea pig, there’s just so many hits I can take.

Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors Miamism.com, PrimeMiamiBeach.com, and MiamismPix.com and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.

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23 Comments

23 Comments

  1. Barry Cunningham

    June 24, 2008 at 3:17 pm

    We avoid this by having hired a press and media PR agent. If you want good solid and potected press, spend the money and hire a good PR agent..worth there weight in gold.

    Reality is most agents simply will not spend the money.

  2. Ines

    June 24, 2008 at 3:29 pm

    That’s interesting Barry – we’ve hired PR experts to produce press releases, but never worked with a Press and media PR agent. I guess I could understand where a radio show could benefit from this, I wonder how they would hire a real estate team with a blog.

    I will definitely do some research and if you don’t mind sharing in what capacity these agents help you, it would be interesting to hear your take.

  3. Benjamin Bach

    June 24, 2008 at 3:30 pm

    I come from the point of view of giving without figuring out the return. It usually works out in some other area – the law of unintended effects. Sometimes though, people just take. That’s too bad for them

    I’ve had media contact me, ask me a ton of questions, promise me the moon, and then not mention me at all in the story. It sucks. But eventually someone mentioned me, and then … it went from there

    My first few listings seemed like I was all give give give, no getting. Then eventually… it kicks into gear.

  4. Dave

    June 24, 2008 at 4:20 pm

    Ines, no worries, in 5 to 10 years, you’ll be contacting them for information about their contacts on your story “Where did all the “journalists” go : Death of the network news media, the rise of bloggers”

    Blogging is becoming the new news… And it will only get better… NY times I believe just released how their ad revenue dipped by double digit numbers from last year… Print and traditional media is falling by the wayside…

  5. Barry Cunningham

    June 24, 2008 at 4:45 pm

    Hi Ines…we constantly get asked to give quotes and appear on nationally syndicated shows. We have begun recently getting requests from tellevision as well. (CNN, FOX, MSNBC)..so before we got involved..like we always say on our show, we hired an agent to screen opportunities and to insure we get featured as we desire.

    When you see pundits on shows, and as we do on our own show, it is customary to make sure you provide contact information. Often times this is the “fee ” paid.

    For good representation it costs about $3,500 – $5,000 in the form of retainer until you start getting paid endorsements..if you get paid endorsements.

    I don’t know if you have listened to our show or not recently and this is not a push by any means, you will have heard the escalation of guests on our show. Last week for instance we had the great fortune to speak with Kim Kiyosaki of Rich Dad Poor Dad, Rich Woman fame. We have also spoken to Dr. Dani Babb and many other high profile guests from business and real estate.

    So yes, it makes sense for us to have a press agent and a legal agent as well.

    From a local Realtor’s perspective it is all about where you want to take your business and who you want to cater to.

    The names I mentioned earlier were based upon our focus to snare a good market share in such a short period of time. Our first blog post was just on January 2 of this year. The PR efforts most assuredly allowed us to grow so fast. So it definitiely works.

    You have to ask yourself, what can a major PR campaign do for your business? That answer will tell you if a major campaign and it’s expense are worth it.

    We had an inquiry last week from someone who wanted to know with the coming hurricane season how would a hurricane affect real estate sales down here. We answered, got picked up nationally, and our real estate side of things had a gentleman fly in from London, look at a property and purchase a townhouse west of US 1 simply because of the insurance rates.

    I guess it works…lately over 80% of our real estate blog readership has been european as we recently spoke about exchange rates….tons of ways to influence and utilize the press to speak about your business.

    I come from a marketing background..a marketing life…this business is a no-brainer to impact becasue most agents do not know how to market. They’re out there being told to knock on doors and make cold calls…yikes!!!

    Here’s a hint, if you spend $5,000 – $7,500 to have a major ..killer PR campaign put together, how many houses would you have to sell to make it worth your while. One thing is for sure, you won’t have to knock on doors or cold call anymore.

    That’s the way we looked at it.Simply sending out your own press release may get you some backlinks, it may also get you picked up in the Steubenville Gazette…if you want to be on CNN or Fox, or MSNBC as an expert in Miami Real Estate would it be worth it to you?

    I am waiting for the pitchforks now…it is strange how so many are jumping aboard a movement to tar and feather vendors when your business can explode leveraging those strategic partnerships.

    Want to know more, go ahead and email me and I’d be glad to help you…and unlike many who troll comments for business, I am not looking to make any money off of you. Besides, you’re down here in South Florida..we’re neighbors!

  6. Jay Thompson

    June 24, 2008 at 4:57 pm

    Interesting timing Ines, as I’ve spoken with a reporter from Saskatoon, Canada and the local newspaper real estate reporter today.

    I’ve got a great relationship with the local real estate reporters and they always “credit” me. Sometimes (but not always) with a link, but the name and brokerage name are always in the articles. And it has resulted directly in client contact. We also add it to our listing presentation, which we really don’t use that often, but when we do it seems to appeal to sellers when they see a list of articles and local TV news appearances. Right or wrong, it does seem to add credibility in some folk’s eyes.

    In my experience, the national publications are worse than the local publications when it comes to proper attribution.

    @Barry wrote (in part): …it is strange how so many are jumping aboard a movement to tar and feather vendors when your business can explode leveraging those strategic partnerships.

    Is it really “so many” or is it one man’s crusade/soapbox? Regardless, it’s one of the more ridiculous arguments they’ve laid down yet. If one does not like a vendor, the answer is simple — don’t use them.

  7. Athol Kay

    June 24, 2008 at 5:07 pm

    It seems to require a perfect “sound bite” to get directly quoted in print media.

  8. Ines

    June 24, 2008 at 5:32 pm

    Benjamin – I play by those rules with everything in life – but after feeling like I was taken advantage of as well as those clients of mine that volunteered, I have to draw the line. I totally believe in “give and you shall receive” I just wander if the big mediums are taking advantage sometimes.

    Barry – I realized within the last year that studying architecture (although I love and loved every minute of it) may have been a wrong career move since I am enjoying the marketing aspect of it so much (at least the creative aspect of marketing). I really appreciate you going in depth because I really know very little about marketing and never even considered getting a professional to put together a killer PR campaign like you mention. In the big scheme of things, spending $5,000n to $7,500 doesn’t mean much at all, if it gets results………I figured you were talking about a small fortune. I will definitely have to pick you brain a bit.

    Jay, I also have a good relation with a few local writers and at times they have come to me to write a story so they can later quote me (camaraderie at its best). I totally agree with you that ,

    The national publications are worse than the local publications when it comes to proper attribution

    The one that irked me the most was the news channel because it was hours spent by me and the client and they turned their back on us. it’s sad how now I can’t trust inquiries from the media.

  9. Barry Cunningham

    June 24, 2008 at 6:00 pm

    Ines..anytime.

    Jay..yeah you’re exactly right about the “vendor” soapbox and the remedy. Don’t use what does not work for you. It really is that simple.

  10. Ines

    June 24, 2008 at 6:33 pm

    Athol – and before it happens, you feel like you are walking on needles because anything you say can be taken out of context. Is there a formula for the “perfect sound bite”?

  11. Michelle DeRepentigny

    June 24, 2008 at 8:16 pm

    Really interesting timing, I received a call from the REALTOR Commercial Alliance today. The representative emailed me what will be published about me next month and asked me to feel free to add anything I felt should be included or correct any inaccuracies.

    I’ve had several quotes in the local newspaper and links from their blog to my market statistics also. I also particpated in one in depth round table for another magazine, where I also had the opportunity to proof my responses that were included. I suppose I have been fortunate, but if not offered the opportunity to review the information, I have learned to ask and to decline if if is not given.

  12. Ines

    June 24, 2008 at 9:23 pm

    Michelle, thanks for your feedback THAT’s exactly what I’m talking about. It’s not them against us, it’s about working together to make something happen. A chance to review the information would be a win-win scenario and can understand why the big media players refuse to do that because it would mean too many cooks in the kichen (can you tell I just watched Hell’s kitchen?) 🙂

  13. Oahu Real Estate

    June 25, 2008 at 6:07 pm

    I have a story about something like this. Forbes Magazine contacted my company, http://www.hawaiilife.com, regarding homes that hollywood stars had purchased. We went out of our way to use our local knowledge to compile information for their article because we were told we would be given credit.

    Well…they used all our info, but said nothing about their source! Thanks Forbes.

  14. Matthew Rathbun

    June 26, 2008 at 6:03 am

    I’m cynical, I know. I am not and never will be a fan of the media. I took a course on Media Relations course that was fairly extensive years ago in a different life. The panel at the end of the course were all local media folks and when asked what we could do to be sure that our input was actually used. One panel member said: “Only say things that support the reporter’s story, refuse to comment unless credit is promised in writing before the interview and know that if you are quoted, we’ll make you look stupid” I appreciated the honesty and it has been a main reason why I have declined almost every media interview ever offered.

    I’ll do panel and chat discussions, but never where the reporter can manipulate my words.

    Of course all the media folks were nice to you, you were doing their job for them – for free.

    IMHO until the media lays off the “gloom and doom” housing stuff, they are the enemy and we shouldn’t be assisting them with more fuel for their attack on the real estate.

    Having said all that, you might be surprised to find out that I agree with Barry, hiring a marketing or PR person for your company is a great idea. Too many agents and brokers are trying to pull this off themselves… Be a Manager, a salesperson, a planner, a coach or a marketer – very few people can do all of it….pick one and outsource the rest.

  15. Teresa Boardman

    June 26, 2008 at 6:32 am

    I have been very selective about who I talk to which the main stream media finds unusual. I passed on an interview with ABC. A competitor took it. He now looks like a total slime ball. Often the media have their story and they “use” us. It isn’t always a good idea to talk to the main stream media but most are so flattered that they do not think about the implications or the fact that reputations can be ruined. I have been quoted in several of the publications you mention and all have been kind.

  16. ines

    June 27, 2008 at 8:17 am

    Oahu RE – I know this doesn’t make you feel any better, but it does me….knowing I’m not alone. I do think that if enough of us put our foot down and ask for credit in writing, it will stop all this non-sense.

    Matthew, talk about a reality check -wow! I don’t do “negative RE interviews” at all – might as well just lite yourself on fire there! 🙂

    T – I think you summed it up beautiful – we need to be more selective. I’m still pinching myself that a publication like Kipplinger would not give credit, it’s against what they stand for and in my opinion poor editorial ethics if there’s such a thing.

  17. Barry Cunningham

    June 27, 2008 at 8:59 am

    Most of the horror stories some of you are talking about is because you had no representation. You know..sort of like a lot of agents say about FSBO’s…

    Why is it a surprise what happens when you do not involve professional representation in the PR or marketing world. Like I mentioned to Ines, it would be wise, IF..IF..you want significant media exposure, that you retain a professional media consultant.

    We interviewed Glen Kelman yesterday and I think you all know what kind of media attention he has been getting. He has a full time PR person on staff.

    If you want major media coverage and want to make sure you are not taken out of context or simply used without mention, perhaps you, as realtors, could take a bit of your own advice and realize you need a professional consultant…the same advice spoken to many homeowners. The shoe most assuredly fits.

  18. ines

    June 27, 2008 at 9:09 am

    Just yesterday I rented a waterfront property to a local PR agent and had a long talk about this with her. You definitely sparked something up and it makes total sense.

    I will be the first to admit that the whole PR Agent thing is new to me. When I thought PR agent I never imagined they would represent little people (always imagined hospitals, malls, macro companies). It was ignorance on my part (and I don’t EVER like to admit to ignorance since I consider myself a well grounded and smart individual. So thanks for the heads up – I’m all about being well represented by a professional who looks out for my best interest.

  19. Barry Cunningham

    June 27, 2008 at 11:21 am

    Ines..you are far from being “little”…you are a star! Everyone can dominate their market and anything I can do to help, please let me know.

  20. ines

    June 27, 2008 at 1:05 pm

    Barry – now you’re scaring me! 🙂 did you take your “nice” pill this morning?? (j/k)

  21. Steve Simon

    September 26, 2008 at 6:58 am

    From my other life (eight years in elected office, resulting in being part or parcel, the subject in hundreds of hours of cable TV, and litterally 500 articles) I can tell you dealing with the “media” is as much a case by case deal as dealing with customers or clients.
    Depends which org., depends which reporter, depends upon whether they have already written the piece (your input is seasoning to be sprinkled around the edges) or they are in the gathering info. stage, depends on when their deadline is, depends on whether the writer is having a good day or a bad day, and i ‘ve also found itd epends upon whether someone shortens their (the writer’s) space at the last minute…
    To answer is to gamble, lower your expectations…
    I use a simple rule, “Get me once shame on you, get me twice, shame on me…”
    Just my thoughts 🙂

  22. ines

    September 26, 2008 at 9:23 am

    Steve – thanks so much for you thoughts, it makes a lot of sense. You better believe that the same reporter that “could not” include me because of last minute changes will not get me a second time (I totally agree with you)…..unless of course, they put in writing that I will get credit.

    The Kiplinger writer has actually kept in touch with my clients to do a follow up story – they already told her that they would agree if I would be included – let’s see what happens the second time around (hope it’s not a “shame on me” moment)

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Business Marketing

The rise of influencer marketing and its effect on digital marketing

(BUSINESS MARKETING) More businesses are planning to invest a larger part of their marketing budgets on more relatable, branded content and influencer marketing.

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Influencer speaking to camera for marketing segment.

The digital age has created more savvy consumers, and the barrage of advertising on top of the plenitude of content online can be a lot. Many consumers have learned to hide ads or they simply scroll past them to their content of choice. Most business owners know that digital marketing is a crucial part of any ad strategy, and branded content and influencer marketing continues to grow in the market, because consumers see that it’s different from traditional advertising.

Hardly anything stayed the same in 2020, and traditional advertising also has shifted. Advertiser Perceptions reported on the trend for 2021, based on a survey from late 2020.

“More than half of advertisers using paid branded content and influencers say doing so is more critical than it was a year ago. Throughout the second half of 2020, 32% increased spending on branded content and 25% spent more to back influencers. They’re now putting 20% of their digital budgets into the complementary practices, which is more than they put into any other digital channel (paid search is 14%, display 13%, paid social 12%, digital video 12%).”

The benefits of branded and influencer content are that you are speaking to the consumer where they already are, when you choose an influencer. The people who follow their accounts are more likely to trust that the influencer would only share something they like or use themselves. The best matches are when the influencer marketing fits nicely into the kind of content, the voice, and any specialties they already deal with.

The word “influencer” as well as the concept rubs some people the wrong way. Marketers see the value, though, as influencer marketing can be effective if done well, and the cost to hire them is often less than a traditional ad campaign. If I want to know about food in a city, I’ll follow the hashtags until I find a local food blogger or micro-influencer whose style I like. Then I’ll seek out those restaurants when I visit. Sure, some of the meals are comped, but the truth is that food bloggers and influencers like to share their food recommendations. I have been influenced this way more than once, and not only for food. I am not alone in this, either, which is why it’s an important part of a marketing strategy.

In influencer marketing, the content creator is then given free rein to create within their own style, voice, and persona. They need to connect with their audience in an authentic, familiar way without creating a dissonance for their followers between their public page(s) and the brand. The level of trust is fairly high with influencer marketing, and many influencers realize that promoting something crappy or something outside of their area of expertise or recognition hurts everyone involved.

The power of storytelling comes into play here, as with all good advertising. Branded content is specifically all about the story, often the story of the business’s philosophy or some lifestyle aspect that goes with the brand’s vibe–or is so off that it goes viral. Some branded campaigns join into or build off of conversations already happening in the wider world. The purpose is to have people engage with the brand, with the content, build awareness, encourage conversations, sharing, comments, all with the long term goal of fostering a positive image of the brand so that down the line, they will become consumers.

Think of 2004 Dove’s “Real Beauty” campaign, based on a study showing that around 2% of women saw themselves as beautiful. The widely studied, award-winning campaign featured women of all backgrounds and body types, without airbrushing and Photoshopping them into a narrow vision of “beauty.” While some people hated it, many loved it and applauded the brand for treading into traditionally uncharted waters. Among haters, fans, and people who weren’t sure what to think, the Dove Real Beauty branded content campaign generated conversations. The campaign also encouraged women to feel good about themselves and lift up other women. One could argue that the campaign you could argue that the Real Beauty campaign was a forerunner to the currently popular body positivity movement, which started gaining traction around 2012. Dove increased sales by at least $1.5 billion in the first ten years the branded content campaign ran.

The goal of branded content is to raise awareness of the brand, but the path from point A (creating the content) to point B (brand awareness, ultimately leading to better sales) is not a straight line. Brands are paying attention to grabbing attention, aka building brand awareness via more upper funnel marketing than lower funnel.

One thing that marketers are looking for now, however, is almost eliminating the funnel. With the mind-boggling increase in e-commerce since the beginning of the pandemic, clickable sales capability becomes important in any kind of marketing, including influencer and branded content. It pays to listen to customers, to find an influencer who meshes with your brand’s purpose, and to create thoughtful branded content that isn’t out of line with your core product or service.

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Business Marketing

Need design help? Ask a Designer offers free peer-review for better design

(BUSINESS MARKETING) Good design is more than just slapping some fonts and colors together. Ask a Designer promises free design advice on their new website.

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A white sign in an urban setting reading "In Design We Trust" with glowing yellow lights above.

With the necessity to create and maintain an online presence for our businesses nowadays, content creation is essential. One impact this proliferation of content has had on entrepreneurs, bloggers, and small businesses is that many non-designers have had to take a stab at design work. Sometimes this works out for the amateur designer, but often it could be better: More effective, accessible, and appealing. This is where Ask a Designer comes in.

Creating designs online can be fun, but your average Canva, Squarespace, or WordPress user, for example, has no more of a sense of design than the man on the moon. Design work encompasses so much more than just slapping some words on a stock photo and calling it a day. While there are truly incredible and helpful free or inexpensive DIY design and business tools out there, nothing beats the power of knowledge and experience.

Ask a Designer provides one more level of professional review and counsel before a business owner puts their DIY (or even paid) design work out there for the world to see—or worse, not see. As a writer, I have always valued editorial reviews, comments, and feedback on my writing. Second eyes, third eyes, and more almost always serve to improve the content. It makes business sense to get as much feedback as possible, even better to get expert feedback.

For example, an experienced web designer should have a good idea of how to incorporate and test for UX and UI purposes, thus making the user interaction more functional and pleasant. A skilled graphic designer knows what colors go together for aesthetic appeal, accessibility, and even the psychology behind why and how they do.

Take logos. Pick a color, image, and font you like, and go for it, right? I’m afraid not. There is a lot of data out there on the science and psychology of how our brains process logos. There are examples of logo “fails” out there, as well. Consider the uproar over AirBnB’s logo that many thought evoked genitalia. Or the raised eyebrows when Google changed their color scheme to one similar to Microsoft’s palate. Just search for “logo fails” online to get an idea of how a seemingly innocent logo can go horribly wrong. I haven’t linked them here, because they would need a trigger warning, as many of the worst examples can be interpreted as some sort of sexual innuendo or genitalia. Searchers, be warned.

It always makes good business sense to use professional designers when you have the option, just as it makes sense to use professional writers for copywriting and professional photographers for photography. After all, if you have the chance to get something right the first time, it saves you time and money to do so. Rebranding can be difficult and costly, although sometimes rebranding is necessary. Having a designer review your design (whether logo, WordPress, blog, or other) could possibly help you from missing the mark.

How does Ask a Designer work, and is it really free? It’s super easy—almost like designers had a hand in it! Know what I mean? First, you go to the website or app and enter your question. Next Ask a Designer will assign your question to the appropriate type of designer in their network. Within 48 hours, they’ll get back to you with feedback or an answer to your design question.

While Ask a Designer is available to anyone to use, the website suggests it is especially helpful for developers, teams, junior designers, and business and product owners. They suggest, “Think of us as peer-review in your pocket.” The team at Ask a Designer will provide feedback on specific projects such as websites, logos, and portfolios, as well as answer general questions.

Examples of questions on their website give a good idea of the scope of questions they’ll answer, and include the type of feedback they provide. Sample questions include:

  • “How do I choose colors for dark mode?”
  • “I’d love feedback on a logo for a restaurant.”
  • “I’m an industrial design student and I’d like to move into automotive design. What are some resources that can get me to where I need to be?”
  • “Please send me some feedback on [website link].”
  • “How can I use my brand fonts on my website?”
  • “I’m a full stack software engineer. Are there any resources you could suggest for me to level up my design or UX skills?”

Ask a Designer is new, and so they currently list 2 design experts, each with 20 or more years of experience in their fields. They promise to add more “desig-nerds” soon. It may sound too good to be true, but from what they state on their website, this expert design review service is free. Considering the other excellent tools out there with some free components out there for business, it is possible that this is true. Whether they will add a more in-depth paid version is yet to be seen. In any case, it’s worth trying out the app or website for your burning design questions and reviews.

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Business Marketing

6 tips to easily market your side hustle

(BUSINESS MARKETING) It can be hard to stand out from the crowd when you’re starting a new side hustle. Here are some easy ways to make your marketing efforts more effective.

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side hustle marketing

Side hustles have become the name of the game, and especially during these turbulent times, we have to get extra creative when it comes to making money. With so many of us making moves and so much noise, it can be hard to get the word out and stand out when sharing your side hustle.

Reuben Jackson of Big Think shared five ways that you can market your side hustle (we added a sixth tip for good measure), and comment with your thoughts and ideas on the subject:

  1. Referrals: Don’t Be Afraid to Ask!
    If you’re going to make a splash, you have to be willing to ask for favors. Reach out to your network and ask them to help spread the word on your new venture. This can be as simple as asking your friends to share a Facebook post with information that refers them to your page or website. Word of mouth is still important and incredibly effective.
  2. Start Where You Are
    Immediately running an expensive ad right out of the gate may not be the most effective use of your (likely) limited funds. Use the resources you do have to your advantage – especially if you’re just testing things out to see how the side hustle goes in the real world. You can do this by creating a simple, informational landing page for a small fee. Or, if you’re not looking to put any money into it right away, create an enticing email signature that explains what you do in a concise and eye-catching way. Check out these tools to create a kickin’ email signature.
  3. Gather Positive Reviews
    If you’ve performed a service or sold a product, ask your customers to write a review on the experience. Never underestimate how many potential customers read reviews before choosing where to spend their money, so this is an incredibly important asset. Once a service is completed or a product is sold, send a thank you note to your customer and kindly ask them to write a review. Be sure to provide them with links to easily drop a line on Yelp or your company’s Facebook page.
  4. Be Strategic With Social
    It’s common to think that you have to have a presence on all channels right away. Start smaller. Think about your demographic and do some research on which platforms reach that demographic most effectively. From there, put your time and energy into building a presence on one or two channels. Post consistently and engage with followers. After you’ve developed a solid following, you can then expand to other platforms.
  5. Give Paid Marketing A Shot
    Once you’ve made a dollar or two, try experimenting with some Facebook or Twitter ads. They’re relatively cheap to run and can attract people you may not have otherwise had a chance to reach out to. Again, the key is to start small and don’t get discouraged if these don’t have people knocking your door down; it may take trial and error to create the perfect ad for your hustle.
  6. Go Local
    Local newspapers and magazines are always looking for news on what local residents are doing. Send an email to your town/city’s journal or local Patch affiliate. Let them know what you’re up to, offer yourself for an interview, and give enticing information. The key is doing this in a way that your hustle is seen as beneficial to the public, and is not just an ad.

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