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Real Estate World: The Hottest Real Estate Social Network Since The Last One.



real-estate-world-yay.jpgWhat? You haven’t heard about Real Estate World? Where have you been for the past two days? Get with the program. It’s gonna be lame in a few weeks but get in while it’s still hot!

On a serious note… I really cant predict the future, but I do know that some of the hottest and coolest folks are at the party (minus Benn and Lani). I even busted “T” on there trying to go covert. has been around for a hot minute but nobody in real estate has made a network worth a join. For better or for worse, I make it a habit to throw a profile up on sites like this. If nothing else, my profile will marinate in the search engines and make for a good link back.

I hate to sound like I’m not trying to make the best of it, but who honestly has time to keep up with it all? Some socializing has to suffer if you spread yourself too thin. That is unless you are one of the few and proud superbloggers (ahem you know who you are). I’m going to study this one though, and I don’t consider that a total waste of time. Social media thinker Jay Deragon says it best:

“Understanding the very dynamics that fuel the social web is fundamental to learning and leveraging its potential for both personal and professional reasons. Many are attracted by the current results, few will succeed or understand its value until they understand the cause which has produced current and future results.”

If you are fascinated with the science of social media like I am, you should check out A Relationship Economy by Jay Deragon.

Writer for national real estate opinion column, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.

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  1. Elaine Reese

    December 18, 2007 at 11:24 pm

    I was the third member to join after being invited by a local builder. I invited a few ActiveRain folks and then … word spread fast!

    I really like the layout much better than AR, and since there’s no points maybe it won’t attract the gamers.

  2. Benn Rosales

    December 18, 2007 at 11:37 pm

    read below to understand how much I care about another social party…

  3. Benn Rosales

    December 18, 2007 at 11:38 pm

  4. Carson Coots

    December 18, 2007 at 11:42 pm

    You know you want to…

  5. Cyndee Haydon

    December 19, 2007 at 12:07 am

    Carson – what I found facinating was to see the viral spread – I was #4 – it’s also interesting to note who’s connected to whom.

    I agree it’s a great “experiment” to observe in action.

    My thoughts were like yours – a great backlink – however, I’m finding I have less and less social time with facebook, twitter, AR, Uttrz and more -have they all become the watercooler of 2007 hmmm I gotta get back to work!

    P.S. Wanna be friends on Real Estate World? (lol)

  6. loren nason

    December 19, 2007 at 12:24 am

    I’m in for the hellavit

    Kudos to Josh for Choosing Ning

  7. Todd Carpenter

    December 19, 2007 at 2:33 am

    I have a different idea altogether.

  8. Teresa Boardman

    December 19, 2007 at 6:17 am

    I hate to ask . . . and please don’t misunderstand my question . . . is there such a thing as a re social network without Jeff Turner? Would it still be called a social network if he were not a member? I joined an online quilting group and Jeff is there too. he also belongs to my stitch and bitch.

  9. Teresa Boardman

    December 19, 2007 at 6:25 am

    Oh, I wasn’t trying to be covert, I was hiding from Kristal Kraft. I have been afraid of her ever since she vandalized my virtual bus bench last spring.

  10. Jay Deragon

    December 19, 2007 at 6:45 am

    Thanks for the complement on my blog,

    The timing of your comment could be better whereas it led me to your blog about Real Estate networks. We’ve recently been engaged by one of the largest commercial real estate firms in the world to assess and recommend the design and deployment of a global network for commercial real estate agents.

    Our studies to date have shown a void in the market of a truly collaborative platform centric to real estate relations and transactions, both in the personal and commercial markets.

    Each industry has its own set of unqiue elements for leveraging the social web but all are fundamentally built on relationships. What content, functional requirements, security and economic engines differ by industry.

    As soon as I am able I’ll be glad to share the results of our assessment with this audience and woudl only ask for feedback and commentary on our findings.

    Merry Christmas to you all.

  11. Linda Davis

    December 19, 2007 at 6:50 am

    There are only about 100 real estate bloggers (maybe less) on the earth. I have their photos memorized.

  12. Jay Deragon

    December 19, 2007 at 8:15 am

    A slip of the fingers on the key board. I meant to say the timing of your comment couldn’t be better instaed of could be better……sorry

  13. Jay Thompson

    December 19, 2007 at 8:31 am

    While yall are ning’ing across the social media landscape, don’t forget to join the Real Estate Bloggers group on Facebook!

    372 members and counting! Though I have yet to really figure out what good Facebook groups are…

  14. Jay Thompson

    December 19, 2007 at 8:43 am

    Oh for the love of Pete, I can’t believe you people sucked me into yet another social network thing.

  15. ines

    December 19, 2007 at 8:58 am

    I’m with you Carson – I just join and get “sucked in” like Jay…..still trying to figure out what they are for. How can we keep up??.

    Teresa – I found Jeff Turner in my underwater basket weaving network too!!

    Now for some interesting explanations you have to check out Paul Chaney’s new blog:

  16. Jay Deragon

    December 19, 2007 at 9:12 am

    Like any new technological advance there is a stage of discovery and subsequent of explosion of usage by different market segments trying to make something with the technology.

    This discovery stage is usually followed by a consolidation stage because the market gets very fragmented as it is today.

    Soon, we will see consolidation with empowering technology that enables us, the users, to create our own personal and professional portal of networks and we decide what feeds into our portal and whom we allow in.

    In the end the dynamics will boost individual power in the use of the medium and business will not be as usual….

    What say you?

  17. Jeff Turner

    December 19, 2007 at 9:16 am

    Teresa… I’m also in this comment string. You can’t hide. Seriously. Why try?

  18. Teresa Boardman

    December 19, 2007 at 9:33 am

    Now I am hurt. there is an under water basket weaving network but none of my dear “friends” sent me an invite. sniff

    Who let Turner into the comments?

  19. Paul Chaney

    December 19, 2007 at 9:44 am

    Ines, you’re a doll. Right square in the middle of this discussion you give me some link love. Thanks!

  20. Maureen McCabe

    December 19, 2007 at 9:46 am

    I may have joined the network twice.

    I tried to find it when I heard buzz and felt left out since I did not get an invite. I could not find it via Google. I could not find it searching with a couple of other search engines quickly. I could not find it without a link to it. If I had known it was a network I should have been able to find it. I think.

    Is Real Esate WorldActiveRain without points?
    Is Real Estate World the real estate community on Facebook without pokes, drinks, throwing sheep at one another?
    Is Real Estate World a social network for those who need to call it a “Real Estate” network because they think social network means TMI, sheep throwing, anything goes… so they are terrified of Facebook, MySpace etc. where they might run into a real people?

    Since a Central Ohio builder started it I am interested to see who in Central Ohio joins… the usual suspects or will anyone new in the local RE industry join in…

    It’s easier to watch what happens if you join than it is from the sidelines.

  21. Carson

    December 19, 2007 at 9:47 am

    Turner. He’s Baaaaaak.

    Ines- I like Paul Chaneys blog, I’ll be subscribing. thanks.

    Jay D.- I’ll look forward to your findings… once again, great stuff. I’ve been spreading it around like crazy this week.

  22. Ines

    December 19, 2007 at 9:48 am

    Paul – whenever someone mentions social media, I think of you….you’re always in the latest mix (my pleasure).

    Teresa – consider yourself invited….Yay! I have 3 people now in my UWBW group (including myself)

  23. Andy Kaufman

    December 19, 2007 at 10:48 am

    Real Estate World is the hottest REnetwork since the last one and will be until the next shiny object appears in our sight.

    I’m still laughing at Benn’s double comment.

  24. Benn Rosales

    December 19, 2007 at 10:57 am

    Teresa, be nice to Jeff or he’ll come at you in video too, and at night, where all you see is his floating goatee… scary

  25. Kristal Kraft

    December 19, 2007 at 11:19 am

    I have this idea about doing something on a social network, it goes like this: someone wakes up on day and starts it. We all get together and while the “originator” is sleeping, we populate it. Get the 55,000 from Active Rain to set up a profile.

    Jeff Turner would be present when the “originator” wakes up, cam in hand to capture him on Camdid Camera when he sees the amazing growth of his network.

    It’s an online reality show in the making.

    p.s. T your bus bench was begging for decoration. What can I say?

  26. Mariana

    December 19, 2007 at 11:31 am

    First, let me share my cry of absolute pain:
    AAAAGGGGHHHH!!!!! NO MORE SOCIAL NETWORKS! I AM A FRICKEN INTROVERT YOU KNOW!!!!! (Or maybe I am an extrovert and just extrovertedly overwhelmed with all the hot new clubs to join.

    I am also a firm believer that Jeff Turner is really Al Gore and because he (JT) invented the internet then he automatically is a member of every social network out there. He is also one of the founding members of my favorite social network: Damn-I-Forgot-My-Username-And-Password-For-This

    Regarding Linda’s comment… I am now going to change my picture on all of my profiles (all 652 of them) every day so that you never know who I am.

  27. Jeff Turner

    December 19, 2007 at 11:35 am

  28. Bob Carney

    December 19, 2007 at 11:36 am

    I just read the Mitchell report and there was a reference to Jeff Turner in there too. He is like flies on Horse s*&t EVERYWHERE!

    (how did I miss this blog..nice place you have here)

  29. Todd Carpenter

    December 19, 2007 at 9:52 pm

    This post is so 15 minutes ago. Now I’m supposed to join SPOCK.

  30. Mariana

    December 20, 2007 at 1:37 pm


  31. Sparky

    December 26, 2007 at 6:58 pm

    I have sooo much spare time on my hands, what’s yet ANOTHER social network to play on? Especially if Joe Zekas is hanging around!

  32. Scott Kuhn

    April 14, 2008 at 9:37 am

    Real Estate World its like the My Space for Real Estate Agents. I’m a have to sign up and join the excitement!

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Business Marketing

Use the ‘Blemish Effect’ to skyrocket your sales

(MARKETING) The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out?



blemish effect

Presenting a product or service in its most immaculate, polished state has been the strategy for virtually all organizations, and overselling items with known flaws is a practice as old as time. According to marketing researchers, however, this approach may not be the only way to achieve optimal results due to something known as the “Blemish Effect.”

The Blemish Effect isn’t quite the inverse of the perfectionist product pitch; rather, it builds on the theory that small problems with a product or service can actually throw into relief its good qualities. For example, a small scratch on the back of an otherwise pristine iPhone might draw one’s eye to the glossy finish, while an objectively perfect housing might not be appreciated in the same way.

The same goes for mildly bad press or a customer’s pros and cons list. If someone has absolutely no complaints or desires for whatever you’re marketing, the end result can look flat and lacking in nuance. Having the slightest bit of longing associated with an aspect (or lack thereof) of your business means that you have room to grow, which can be tantalizing for the eager consumer.

A Stanford study indicates that small doses of mildly negative information may actually strengthen a consumer’s positive impression of a product or service. Interesting.

Another beneficial aspect of the Blemish Effect is that it helps consumers focus their negativity. “Too good to be true” often means exactly that, and we’re eager to criticize where possible. If your product or service has a noticeable flaw which doesn’t harm the item’s use, your audience might settle for lamenting the minor flaw and favoring the rest of the product rather than looking for problems which don’t exist.

This concept also applies to expectation management. Absent an obvious blemish, it can be all to easy for consumers to envision your product or service on an unattainable level.

When they’re invariably disappointed that their unrealistic expectations weren’t fulfilled, your reputation might take a hit, or consumers might lose interest after the initial wave.

The takeaway is that consumers trust transparency, so in describing your offering, tossing in a negative boosts the perception that you’re being honest and transparent, so a graphic artist could note that while their skills are superior and their pricing reasonable, they take their time with intricate projects. The time expectation is a potentially negative aspect of their service, but expressing anything negative improves sales as it builds trust.

It should be noted that the Blemish Effect applies to minor impairments in cosmetic or adjacent qualities, not in the product or service itself. Delivering an item which is inherently flawed won’t make anyone happy.

In an age where less truly is more, the Blemish Effect stands to dictate a new wave of honesty in marketing.

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Business Marketing

Google Chrome will no longer allow premium extensions

(MARKETING) In banning extension payments through their own platform, Google addresses a compelling, if self-created, issue on Chrome.



Google Chrome open on a laptop on a organized desk.

Google has cracked down on various practices over the past couple of years, but their most recent target—the Google Chrome extensions store—has a few folks scratching their heads.
Over the span of the next few months, Google will phase out paid extensions completely, thus ending a bizarre and relatively negligible corner of internet economy.

This decision comes on the heels of a “temporary” ban on the publication of new premium extensions back in March. According to Engadget, all aspects of paid extension use—including free trials and in-app purchases—will be gone come February 2021.

To be clear, Google’s decision won’t prohibit extension developers from charging customers to use their products; instead, extension developers will be required to find alternative methods of requesting payment. We’ve seen this model work on a donation basis with extensions like AdBlock. But shifting to something similar on a comprehensive scale will be something else entirely.

Interestingly, Google’s angle appears to be in increasing user safety. The Verge reports that their initial suspension of paid extensions was put into place as a response to products that included “fraudulent transactions”, and Google’s subsequent responses since then have comprised more user-facing actions such as removing extensions published by different parties that accomplish replica tasks.

Review manipulation, use of hefty notifications as a part of an extension’s operation, and generally spammy techniques were also eyeballed by Google as problem points in their ongoing suspension leading up to the ban.

In banning extension payments through their own platform, Google addresses a compelling, if self-created, issue. The extension store was a relatively free market in a sense—something that, given the number of parameters being enforced as of now, is less true for the time being.

Similarly, one can only wonder about which avenues vendors will choose when seeking payment for their services in the future. It’s entirely possible that, after Google Chrome shuts down payments in February, the paid section of the extension market will crumble into oblivion, the side effects of which we can’t necessarily picture.

For now, it’s probably best to hold off on buying any premium extensions; after all, there’s at least a fighting chance that they’ll all be free come February—if we make it that far.

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Business Marketing

Bite-sized retail: Macy’s plans to move out of malls

(BUSINESS MARKETING) While Macy’s shares have recently climbed, the department store chain is making a change in regards to big retail shopping malls.



Macy's retail storefront, which may look different as they scale to smaller stores.

I was recently listening to a podcast on Barstool Sports, and was surprised to hear that their presenting sponsor was Macy’s. This struck me as odd considering the demographic for the show is women in their twenties to thirties, and Macy’s typically doesn’t cater to that crowd. Furthermore, department retail stores are becoming a bit antiquated as is.

The sponsorship made more sense once I learned that Macy’s is restructuring their operation, and now allowing their brand to go the way of the ghost. They feel that while malls will remain in operation, only the best (AKA the malls with the most foot traffic) will stand the test of changes in the shopping experience.

As we’ve seen a gigantic rise this year in online shopping, stores like Macy’s and JC Penney are working hard to keep themselves afloat. There is so much changing in brick and mortar retail that major shifts need to be made.

So, what is Macy’s proposing to do?

The upscale department store chain is going to be testing smaller stores in locations outside of major shopping malls. Bloomingdale’s stores will be doing the same. “We continue to believe that the best malls in the country will thrive,” CEO Jeff Gennette told CNBC analysts. “However, we also know that Macy’s and Bloomingdale’s have high potential [off]-mall and in smaller formats.”

While the pandemic assuredly plays a role in this, the need for change came even before the hit in March. Macy’s had announced in February their plans to close 125 stores in the next three years. This is in conjunction with Macy’s expansion of Macy’s Backstage, which offers more affordable options.

Gennette also stated that while those original plans are still in place, Macy’s has been closely monitoring the competition in the event that they need to adjust the store closure timeline. At the end of the second quarter, Macy’s had 771 stores, including Bloomingdale’s and Bluemercury.

Last week, Macy’s shares climbed 3 percent, after the retailer reported a more narrow loss than originally expected, along with stronger sales due to an uptick in their online business. So they’re already doing well in that regard. But will smaller stores be the change they need to survive?

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