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I Quit. You Should Quit Too. Addition By Subtraction.

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The Best Rise

Quitters Never Win?

All truth passes through 3 stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident. ~Arthur Schopenhauer

 “QUITTERS never win!” was scorched into my kid memories.  I’m an adult now.  I call “Bullshit”.

Parent Tapes remind us.   Clucker crowds wag fingers, scratch and well…they cluck Tsk-Tsk.  Traditional business frowns.  Coaches cull.  Even our own whispering inner voice berates and betrays us.

Consider QUITTING and chorused voices scream disapproval, “QUITTERS are weak, sad, small, unfit and foolish losers.  It’s unAmerican to QUIT.”  Simply reading the word makes us feel negativity, right?  I’m going to desensitize you, you’ll read the word QUIT 27 times in this article.

I Call Bull S&#t

The way to  get started is to QUIT talking and begin doing.  ~Walt Disney

We should QUIT when QUITTING is wise.

How do we know when it’s wise?  

It’s  wise when we’ve disengaged our lemming like preprogrammed aversion to QUITTING and we’ve engaged our beautifully analytical big-brains.  When we intellectually, conclude that QUITTING will release the weight and burden of misdirection, we can seize the better and beneficial.

For example. . .

QUIT These.  START These.

“Insanity:  Doing the same things over and over again and expecting a different result.” ~Albert Einstein

QUIT trying to train plow horses to run like thoroughbreds. START focusing on the talented and trainable.

QUIT chasing strangers who don’t give a crap about you, your value, your services, your knowledge, your experience and expertise.  STARTattracting, impressing and connecting with people who already know you, like you and trust you.

QUIT working with clients who disrespect your time, expertise or character.  START respecting yourself, set boundaries and seek respectful relationships.

QUIT spending cash on direct mail marketing that hasn’t generated a listing or selling opportunity in the last 90.  START making personal contact, continue direct mail marketing and reevaluate in 90 days or redirect the money to more productive pursuits….like anything that involves On-Purpose, In-Person contact.

QUIT spending cash on printed newspaper and magazine ads that haven’t generated an ad-call listing or selling opportunity in the last 60 days.  START deploying cash in On-Line marketing, branding and promotions.

QUIT chauffeuring alleged-buyers endlessly.  START qualifying for desire, urgency, ability and reality.  Reinvest recaptured time in developing new referral recommendations and attracting qualified clients.

QUIT listing properties your know are over priced.  START investing energy in attracting and identifying qualified sellers.

QUIT working with sellers who won’t stage, de-clutter, clean, neaten or enhance the appearance of their property.  START investing your emotion in sellers who want to sell.

QUIT friending so-called friends who whine, gossip and projectile vomit negativity.  START building relationships with positive people.

QUIT working with a broker/company who fears change, poo-poos technology, shuns modern methods and avoids progress, but is Gung-Ho on tradition, status-quo, advertising fees, administrative fee, fee-fees and no-action happy talk. START investigating new partnerships today, make your move ASAP.

QUIT focusing on your weaknesses.  START focusing on the Praeto Principle and strengthen your strengths.

QUIT making decisions primarily based on emotion, habit, tradition and comfort.  START stretching your comfort zone, kick tradition in the teeth, shattering old habits and flexing your intellectual thinking skills.

QUIT clucking like Barney Fife.  START I RISEing, Maya Angelou style.

Addition By Subtraction

“The reasonable man adapts himself to the conditions that surround him… The unreasonable man adapts surrounding conditions to himself… All progress depends on the unreasonable man.” ~ George Bernard Shaw 

As paradoxical as it sounds, QUITTING more will provide refocused energy, emotion, time and money for new productive and profitable habits and activities.

If we sat quietly and thought loudly, I know we could come up with a legal sized list of “QUIT These Things and START These Things”.  I know you’re busy, but if you could or would, I’d be awesome and appreciated if you could share in the comments what you are QUITTING and STARTING.  Or you can leave a comment and say, “Ken Brand, you’re full of crap!”, either way, let me hear from you.

Thanks for reading. Clink-Cheers

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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25 Comments

25 Comments

  1. Derec Shuler

    April 27, 2009 at 7:27 am

    Great piece Ken, thanks for taking the time to put this together to start a Monday!

  2. Missy Caulk

    April 27, 2009 at 7:34 am

    I wish I could forward this to some folks I know, great motivation post to start the week.

  3. Angel Curry

    April 27, 2009 at 8:04 am

    I love it & I’d like to see more!

  4. Matt Thomson

    April 27, 2009 at 8:51 am

    I’m assuming you’ve read Seth Godin’s “The Dip?” Same principle, used more words to say it.

  5. Brad N

    April 27, 2009 at 9:07 am

    Ken…Great piece. What a way to start a Monday. I am already looking at things to quit!!!

  6. Katie Cooper

    April 27, 2009 at 10:59 am

    One word – Amen! 😉

  7. Alan May

    April 27, 2009 at 12:14 pm

    I love it… “I Quit”.

  8. Robert Northfield

    April 27, 2009 at 12:15 pm

    My market has no shortage of “lookers” this season. It is indeed Quitting Time!! Your piece could not have come at a better time, Ken, as a reminder that tire-kickers are rarely buyers!

  9. Ken Brand

    April 27, 2009 at 9:19 pm

    It’s a battle right. All those voices in my head telling me to hang in there, blah, blah…some times it’s smart to hit the eject button.

    Thanks for reading….I guess I’ll keep sharing then. Thanks for sharing with me.

    kb

  10. Gretchen - LifeStyle Denver

    April 27, 2009 at 9:26 pm

    I love the Schopenhauer and Einstein quotes.

    Quitting taking over priced listings and mailing postcards is so hard to convince people to do, yet they fret about their lacking business. This is a strong cup of coffee for agents who want success in the new Millennium.

  11. Susie Blackmon

    April 28, 2009 at 2:15 am

    I just last week quit trying to teach classes at my office. Why? The deer-in-the-headlights stares were starting to affect my attitude! If you haven’t seen ZipvoGreg’s rant, I reblogged it a few days ago on Active Rain. He had the kahunas to post my sentiments exactly.

    I quit going into the office almost immediately. No one else blogs so they don’t understand I have work to do.

    I quit wondering why agents think their franchises should bring ‘leads’ to them. I’ve never thought of potential customers as ‘leads.’ To me, potential customers are initially casual acquaintances who have gotten to know me and WANT to do business with me because they have gotten to ‘know’ me by reading my blogs.

    Etc., etc.! Great post Ken.

  12. RErollarcoaster

    April 28, 2009 at 2:11 pm

    Wow this speaks to me. I heard another good piece of advice recently which doesn’t fit with the “quit” paradigm but also challenges you to change: Everyone keeps telling you to keep your head down and ride it out – that’s wrong. You should keep your head up – at least you will see the bullet coming.

  13. Charles McDonald

    May 13, 2009 at 11:39 am

    Ken,

    I have to tell you that I have bookmarked this post and now referred to it several times.

    It is excellent and I appreciate your effort in posting it

    Charles

  14. Ken Brand

    May 13, 2009 at 9:23 pm

    Gretchen – Thanks. Yeah, it’s easy to get tar babied up in crap that drags you down. rock on:-)

    Susie- Yep, I read the post and I couldn’t leave a comment, too many things to say about that subject. As a sales manager I feel all the pain and dumbfoundedness of how people approach the business and absorb the obvious. The jokes and rolled eyes from the people who think Facebook and blogging, etal is kids stuff, make a man want to pimp slap them or drink. I choose drink and SM on….um…that’s Social Media for the record. Ha, ha. Hit it Susie.

    Rerollercoaster – I like that, Keep your head up…I’d add “and on a swivel”. I’m like you, I want the light on and I wanna see what’s goin on if you know what I mean. Thanks for the comment.

    Charles – Thanks for the compliment, it makes me happy to know you benefited. thanks for sharing.

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Business Marketing

No-reply emails don’t help customers, they’ve run their course

(MARKETING) No-reply emails may serve a company well, but the customers can become frustrated with the loss of a quick and easy way to get help.

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no-reply mail boxes

Let me tell you a modern-day horror story.

You finally decide to purchase the item that’s been sitting in your cart all week, but when you receive your confirmation email you realize there’s a mistake on the order. Maybe you ordered the wrong size item, maybe your old address is listed as the shipping location, or maybe you just have buyer’s remorse. Either way, you’ve got to contact customer service.

Your next mission is to find contact information or a support line where you can get the issue resolved. You scroll to the bottom of the email and look around for a place to contact the company, but all you find is some copyright junk and an unsubscribe option. Tempting, but it won’t solve your problem. Your last hope is to reply to the confirmation email, so you hit that trusty reply arrow and…nothing. It’s a no-reply email. Cue the high-pitched screams.

Customers should not have to sort through your website and emails with a microscope to find contact information or a customer service line. With high customer expectations and fierce ecommerce competition, business owners can’t afford to use no-reply emails anymore.

Intended or not, no-reply emails send your customer the message that you really don’t want to hear from them. In an age when you can DM major airlines on Twitter and expect a response, this is just not going to fly anymore.

Fixing this issue doesn’t need to be a huge burden on your company. A simple solution is to create a persona for your email marketing or customer service emails, it could be member of your team or even a company mascot. Rather than using noreply@company.com you can use john@company.com and make that email a place where your email list can respond to questions and communicate concerns. Remember, the whole point of email marketing is to create a conversation with your customers.

Another great strategy for avoiding a million customer service emails where you don’t want them? Include customer service contact info in your emails. Place a thoughtful message near the bottom of your template letting people know where they can go if they’re having an issue with the product or service. This simple change will save you, your customers, and your team so much time in the long-run.

Your goal as a business owner is to build a trusting relationship between you and your customers, so leave the no reply emails behind. They’re annoying and they might even get you marked as spam.

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Business Marketing

Influencer marketing isn’t new, it’s actually centuries old

(MARKETING) You may roll your eyes at sexy strangers hawking snake oil on social media, but influencer marketing is nothing new…

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Influencer marketing people taking video on a smart phone to record dances.

Influencer marketing is now one of those buzzword phrases that you can’t go a few days without hearing. In fact, it’s become such a popular term that it was officially added to the English Dictionary in 2019.

While this is a recent change, the concept of an influencer is nothing new. For years, people have looked to friends and family (as well as high-profile people like celebrities) to be influenced (intentionally or unintentionally) about what to buy, what to do, and where to go.

Social Media Today notes that influencers date back centuries.

One of the first “influencer” collaborations dates back to 1760, when a potter by the name Wedgwood made a tea set for the Queen of England,” writes Brooks. “Since the monarchy were the influencers of their time, his forward-thinking decision to market his brand as Royal-approved afforded it the luxury status the brand still enjoys today”

Now, influencers are known as people blowing up your Instagram feed with recommendations of what to wear and stomach flattening teas to buy. Influencers are basically anyone who has the ability to cultivate a following and, from there, give advice on how followers should spend their money.

After the 1760 tea set influencer, influencers were found in the forms of fashion icons (like Coco Chanel in the 1920s, and Audrey Hepburn in Breakfast at Tiffany’s), celebrity endorsements (for example, all of the money Nike made in the ‘80s after signing Michael Jordan to be their spokesperson – I wonder if Hanes is raking in the same bucks as Nike…), TV stars endorsing products (like Jennifer Aniston when she was at the height of “The Rachel” cut and became the face of L’Oreal Elvive; now she’s the face of Aveeno).

Then in the mid-2000s, blogs became a space where “everyday” people could use their voice with influence. This trend has continued and has shifted into social media, usually with a blog counterpart.

Now, blogging and influencing is an industry in and of itself with influencer marketing being a key form of comms. According to the HypeAuditor report, the influencer industry will be worth $22 billion by 2025. Where can I sign up?

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Business Marketing

The use of offline marketing can still be advantageous in a digital world

(BUSINESS) Offline marketing is usually skipped over nowadays for the sparkly, shining ‘digital’ marketing strategies, but don’t forget the roots.

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offline marketing billboard

Everywhere you look, people want to talk about digital marketing. In fact, if you don’t have a digital marketing strategy in today’s business world, you’re not going to last long. But just because digital marketing is popular, don’t assume that offline marketing no longer yields value.

When used together, these strategies can produce significant returns.

“Some people will argue that traditional marketing is dead, but there are several benefits to including offline advertising in your overall marketing campaign,” sales expert Larry Myler admits. “Combining both offline and online campaigns can help boost your brand’s visibility, and help it stand out amongst competitors who may be busy flooding the digital space.”

How do you use offline marketing in a manner that’s both cost-effective and high in exposure? While your business will dictate how you should proceed, here are a few offline marketing methods that still return considerable value in today’s marketplace.

1. Yard signs

When most people think about yard signs, their minds immediately go to political signs that you see posted everywhere during campaign season. However, yard signs have a lot more utility and value beyond campaigning. They’re actually an extremely cost-effective form of offline advertising.

The great thing about yard signs is that you can print your own custom designs for just dollars and, when properly stored, they last for years. They’re also free to place, assuming you have access to property where it’s legal to advertise. This makes them a practical addition to a low-budget marketing campaign.

2. Billboards

The fact that you notice billboards when driving down an interstate or highway is a testament to the reality that other people are also being exposed to these valuable advertisements. If you’ve never considered implementing billboards into your marketing strategy, now’s a good time to think about it.

With billboard advertising, you have to be really careful with design, structure, and execution. “Considering we’re on the move when we read billboards, we don’t have a lot of time to take them in. Six seconds has been touted as the industry average for reading a billboard,” copywriter Paul Suggett explains. “So, around six words is all you should use to get the message across.”

3. Promotional giveaways

It’s the tangible nature of physical marketing that makes it so valuable. Yard signs and billboards are great, but make sure you’re also taking advantage of promotional giveaways as a way of getting something into the hands of your customers.

Promotional giveaways, no matter how simple, generally produce a healthy return on investment. They increase brand awareness and recall, while giving customers positive associations with your brand. (Who doesn’t love getting something for free?)

4. Local event sponsorships

One aspect of offline marketing businesses frequently forget about is local event sponsorships. These sponsorships are usually cost-effective and tend to offer great returns in terms of audience engagement.

Local event sponsorships can usually be found simply by checking the calendar of events in your city. Any time there’s a public event, farmer’s market, parade, sporting event, concert, or fundraiser, there’s an opportunity for you to get your name out there. Look for events where you feel like your target audience is most likely to attend.

Offline marketing is anything but dead.

If your goal is to stand out in a crowded marketplace where all your competitors are investing heavily in social media, SEO, PPC advertising, and blogging, then it’s certainly worth supplementing your existing digital strategy with traditional offline marketing methods that reach your audience at multiple touchpoints.

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