Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

The Law of Attraction- Think Larger, Text As Art

GavelGreg Swann and I have been having a deep conversation over email regarding fonts and we share the opinion that font choice in marketing is critically important.  Greg verbally (well, over email) dissected the typography of his signage and I have to say that I was so excited that someone besides Benn & I GET IT!

Look, if you’re printing flyers or creating webpages using Times New Roman, all I have to say is, Houston, we have a problem.  If you aren’t examining what the perfect font is for your marketing campaigns, now is the time to start.  Did you know that typography is equally important to imagery used in marketing? 

Today, I will help you be as aggressive in marketing as we are.  Today, I want you to watch this video and then try to tell me your marketing is modern… In the video, pay close attention to the application of icons and images in relation to the words made up of text as art.  If your marketing can’t compete with this video, maybe it’s time to elevate your marketing efforts.

Advertisement. Scroll to continue reading.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. Robert D. Ashby

    December 4, 2007 at 11:05 pm

    Gracias por distrubiendo ese informacion. Es muy interesante. OK, you had me going in Spanish after the song, sorry (and yes, my spelling is awful). Thanks for sharing as I never put a lot of thought into which fonts to use, although I tend to stay away from Times New Roman outside of “letters”.

  2. Greg Swann

    December 5, 2007 at 1:14 am

    Wicked cool. Everything just perfect. Riccelli has been beating me up with slab serifs since we started playing with the Unchained ideas. Funny to see to see one here.

    Faces are ideas, and if you pick faces that express your message, you reinforce the content.

  3. Mariana

    December 5, 2007 at 12:28 pm

    Derek and I are going ot take over the world … just FYI.
    Thank you for giving us some more idea fodder.
    Actually … We were just talking about marketing and how to be differnt .. really different, and this video was spectacular …WAY too much to think about now … Thank you!

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

AI tools are rising in popularity and in their complexity, creators say they don't consent to their works being in these AI databases.

Business News

Apple is adding nearly a million square feet to their already giant Austin campus, to potentially seat another 15K employees.

Tech News

Tesla has already invested heavily in moving operations to Texas, so what does this new $770M expansion mean?

Tech News

Facial recognition as a security measure that is fairly dystopian concept to the modern man. Here's why it's not a reliable source.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.