Greg Swann and I have been having a deep conversation over email regarding fonts and we share the opinion that font choice in marketing is critically important. Greg verbally (well, over email) dissected the typography of his signage and I have to say that I was so excited that someone besides Benn & I GET IT!
Look, if you’re printing flyers or creating webpages using Times New Roman, all I have to say is, Houston, we have a problem. If you aren’t examining what the perfect font is for your marketing campaigns, now is the time to start. Did you know that typography is equally important to imagery used in marketing?
Today, I will help you be as aggressive in marketing as we are. Today, I want you to watch this video and then try to tell me your marketing is modern… In the video, pay close attention to the application of icons and images in relation to the words made up of text as art. If your marketing can’t compete with this video, maybe it’s time to elevate your marketing efforts.