I don’t want my clients to think: Oh man, it’s her calling again. I want to bring value to their lives. You know: Give, ask, receive.
Every month I print my client list and get on the phone. Sometimes I’m just calling to say hello, I’m thinking of you. Sometimes I actually have something to say, suggest or advise.
According to this month’s Fortune Magazine, Joe Girard – Guinness World Records’ top salesman sold 13,001 individual cars (six cars a day) in 15 years at a Chevy dealership near Detroit. Every month he mailed cards to his clients (they called them customers – nasty word) that read, “I Like You.”
Most are struggling…
Most companies who make their money via the real estate transaction are struggling right now so how about helping them too? When was the last time your clients had a pest inspection? I called my favorite inspector, asked for a special discount for my clients and -bingo – I’ve got my call for this month.
My one fault: sometimes I forget to ask for a referral. Oh, well. There’s always next month.