Working Unqualified Leads, Oh Goody!
I’ve had some interesting conversations this past week with several fairly successful RE bloggers. In each situation, these individuals have had prior experience pulling in contacts through traditional static websites, as well as working ‘paid’ leads provided by search/listing aggregators.
Now most of us have had the wonderfully thrilling experience of working ‘raw’ unqualified leads. You keep telling yourself that eventually one of them HAS to evolve into a real ‘live’ lead. It’s the ole’ “1-in-100 Rule.” You know, the eternal hope that someone somewhere is actually going to DO something at some point; like buy or sell a home; as in create badly needed revenue, aka ‘commission,’ aka ‘income!’
Content vs. Contact: Is there a Correlation?
Well, in talking to these accomplished writers, a very interesting and exciting common thread began to surface…..
As they began to blog consistently, generating good, locally relevant, quality content, – the quality of their leads improved,….dramatically!
They were discovering that the people who were responding to their articles, by comments, and eventually through contact e-mails, were highly-qualified, motivated consumers. For the most part, they knew what they wanted, and articulated their needs quite thoroughly. And, as a result of many times ‘lurking’ and digesting their blogging ‘good stuff,’ a sense of virtual trust and respect had been formed/developed. Reading consumers had learned to value their opinions and listen to their expert counsel.
Now, we all realize that you have to start-out with a blogsite platform that has been well-constructed and optimized, chock full of good, relevant key search terms. It may help your site to rank well, and attract readers. But what gets them to stay, and eventually ‘ACT?”
W H A T – S A Y – YOU?
What have YOUR experiences been? Have you noticed a decided change/improvement in the level of lead quality as a result of posting good quality content to your blog(s). Do you see the correlation of quality content to quality leads?
(The picture is of my oldest son, Ben, along with our days catch of Dungeness Crab from out on Hood Canal)