Greg Swann had a really great point in this week’s Odysseus post regarding being able to answer questions in relation to your value. Hardcore criticism in a blog can do that- “practice you” per se, but does it really? Sure, if the goal post isn’t a transient target. So I wanted to write this to take Greg’s point one step further and I hope, beyond.
I’ve spent a lot of time reading post after post regarding many issues around the blog-o-whatever, and honestly, there isn’t much original thought out there. Most of them are attacks on folks (indirectly of course) that set a comment section on fire. It is a lot of fun to do, and yeah, we’re all guilty of it in some fashion, but not nearly on the level some are doing this.
Writing a post attacking something that people are passionate about is very likely going to get you attention- no names are mentioned, the statements are broad and generalized, and explode much like a verbal pipe bomb. They cut people in so many directions that defending yourself is futile. You’re going to be hit if you’re in the line of fire. How is this a sincere challenge? It isn’t. It no more teaches or instructs, than a swift kick to the face. What is wrong with this method of writing is that there is nothing constructive to gain from it, especially for consumers.
I, for one, am getting really bored of the nameless attacks. I see no real value in educating the ignorant unless the ignorant are willing to hear and understand, and engage realistic solutions. That is what is missing in the blog world and why technology blogs garner so many comments to posts related to How Tos; they’re constructive. They answer a need, a question, and the opportunity to grow in your own interest. I see the overwhelming success of Zillow’s Forums & Wiki and can gather that information is in high demand. Does your blog post answer the demand? Some do. Others do not.
Are you inventing new and innovative technologies for consumers? Are you redesigning a business model from the ground up and offering it up as a solution? Are you spending your day gathering facts that would help another in your profession grow their own business? Are you offering an idea for a product that enhances an industry? Are you evaluating the above for your reader? If your answer is no, then you may want to evaluate whether blogging is for you because flaming the choir is a waste of everyone’s time and energy.
My last thought is this- many flamers hide behind the veil of “blogging for the consumer.” But the consumer doesn’t want chaos, confusion, a verbal fist fight, or anything like that (they have television for that). They want ideas and solutions- they want to be inspired. The Realtors that read you want very much the same. I want to read far out ideas with crazy today solutions- I know I am not alone in my feelings as I’ve had many conversations with peers on this subject.
So, if you’re looking for ideas to write about, here are a few:
- How do we organize and speak to NAR and be heard in a constructive way?
- How do you envision your real estate practice in year 2010?
- Comparing business models and what positives they all have
- Your idea of your value to the consumer
- What are the dangers of RE Forums to consumers (ie. fair housing, facts versus opinions)
How to blog and engage rather than incite:
- Narrow your scope in what you target
- Use facts to base your point, not rhetoric
- Accept arguments and use them to build solution
- Find the middle
- Offer suggestions in regards to a reader’s personal growth
- Never make a comparison that is not based in fact
- Never insult those you claim to be teaching
- Offer a realistic solution in place of destructive observations
- Never speak from both ends
Inspirational things consumers are drawn too:
- The Discovery Channel
- Social Networks & People Talk
- Innovative ideas
There will be a few readers who may be offended by what I’ve said here and that is unfortunate. My intention is to simply raise the bar, even in my own writing. Anyone can criticize anything, that’s easy, the question really is- do you have what it takes to put up solutions even if they may be torn apart? That’s the post readers will engage every single time and just as hot as a flame job.
What inspires you?
Spruce up your product images with Glorify (just in time for Black Friday!)
(BUSINESS MARKETING) Want professional, customizable product images for your company? Consider Glorify’s hot Black Friday deal.
Glorify, the app that creates high converting, customizable product images for your business, is offering a lifetime deal for $97 this Black Friday. In just a few clicks, you can transform one of Glorify’s sleek templates into personalized, professional-looking content – and now, you don’t have to pay that monthly fee.
Whether your business is in electronics, beauty, or food & drink, Glorify offers a range of looks that will instantly bring your product images to the next level. With countless font styles and the ability to alter icon styles, shadows and other elements, you can access all the perks of having your own designer without the steep price.
In 2019, Glorify was launched – the app was soon voted #2 Product of the Day and nominated for Best Design Tool by Product Hunt. Since then, they have cultivated a 20k+ user base!
Glorify 2.0, which was launched last week, upgrades the experience. The new and improved version of the app is complete overhaul of intuitive UI improvements and extra features, such as:
- background remover tool
- templates based on popular product niches and themes
- design bundles for your website/store, social media
- annotation tool
- upload your brand kits and organize your projects under different brands
- 1 click brand application
- & much more!
“But the most important aspect of Glorify 2.0, is that it comes with a UI that sets us up for future scalability for all our roadmap features”, said CEO of Glorify Omar Farook, who himself was a professional graphic designer.
Farook’s dream was to provide a low-cost design service for the smaller businesses that couldn’t otherwise afford design services. Looking through reviews of the app, it’s evident that Glorify does just that – it saves the user time and money while helping them to produce top-notch product images for their brand on their own.
Glorify is one of the many new design-based apps that make producing content a breeze for entrepreneurs, such as Canva. As someone who loves design but doesn’t have the patience for Creative Cloud, I personally love this technology. However, Glorify is unique in that it is the only product-driven design app. All you have to do is upload your photo!
This new Chipotle location will be fully digital
(BUSINESS NEWS) In the wake of the pandemic and popularity of online delivery, Chipotle is joining the jump to online-only locations, at least to test drive.
A lot of industries have switched to an online-only model in the wake of the pandemic. Most of them have made sense; between abundant delivery options and increased restrictions on workers, moving away from the traditional storefront paradigm isn’t exactly a radical choice. Chipotle making that same decision, however, is a plot twist of a different kind—yet that’s exactly what they’re doing with their first online store.
To be clear, the chain isn’t doing away with their existing locations; they’re just test-driving a “digital” location for the time being. That said, the move to an online platform raises interesting questions about the future of the restaurant industry—if not just Chipotle itself.
The move to an online platform actually makes a lot of sense for businesses like Chipotle. Since the classic Chipotle experience is much less centered on the “dining” aspect than it is on the customizability of food options, putting those same options online and giving folks some room to deliver both decreases Chipotle’s physical footprint and, ostensibly, opens up their services to more people.
It’s also a timely move given the sheer number of people who are sheltering in place. A hands-on burrito assembly line is not the optimal place to be in a pandemic, but there’s no denying the utilitarian appeal of Chipotle’s products. To that end, having another restaurant wherein you have the option to order a hearty meal with everything you like—which is also tailored to your dietary needs—is a crucial step for consumers.
Chipotle’s CTO, Curt Garner, says he is hoping this online alternative will offer a “frictionless” experience for diners.
As a part of that frictionless experience, consumers will be able to order in several different mediums. Chipotle’s website and their mobile app are the preferred choices, while services like GrubHub will also be available should you choose to order through a third-party. The idea is simple: To bring Chipotle to you with as little fuss as possible.
For now, Chipotle is committing to the single digital location to see how consumer demand pans out. Should the model prove successful, they plan to move forward with implementing additional digital locations nationwide.
Your business’ Yelp listing may be costing you more than you think
(BUSINESS MARKETING) The pay per click system Yelp uses sounds good in theory, but it may be hurting small businesses more than helping.
We all know Yelp – we’ve probably all used Yelp’s comment section to decide whether or not that business is worth giving our money to. What you might not know is how they are extorting the small businesses they partner with.
For starters, it’s helpful to understand that Yelp generates revenue through a pay per click (PPC) search model. This means whenever a user clicks on your advertisement, you pay Yelp a small fee. You never pay Yelp a cent if no one clicks on your ad.
In theory, this sounds great – if someone is seeking out your product or service and clicks on your ad, chances are you’re going to see some of that return. This is what makes paying $15, $50, or even $100 a click worth it.
In practice, it’s not all it’s cracked up to be. When setting up your Yelp account, you are able to plug in keywords that correspond with your business. For example, owner of San Francisco-based Headshots Inc. Dan St. Louis – former Yelp advertiser turned anti-Yelp advocate – plugged in keywords for his business, such as “corporate photographer” and “professional headshots”. When someone in the Bay Area searches one of those terms, they are likely to see Headshots Inc.’s Yelp ad.
You are also able to plug in keyword searches in which your ad will not appear. That sounds great too – no need to pay for ad clicks that will ultimately not bring in revenue for your business. In the case of Headshots Inc., Dan plugged in terms such as “affordable baby photography” and “affordable studio photography”, as his studio is quite high-end and would very likely turn off a user who is using the word “affordable” in their search.
How Yelp really cheats its small business partners is that it finds loopholes in your keyword input to place your ad in as many non-relevant searches as possible. This ensures that your ad is clicked more and, as a result, you have to pay them more without reaping any of the monetary benefits for your business.
If you plugged in “cheap photography” to your list of searches in which your ad will not appear, Yelp might still feature your ad for the “cheap photos” search. As if a small business owner has the time to enter in every single possible keyword someone might search!
In the case of Headshots Inc., Dan ended up paying $10k in total ad spend to Yelp with very little return. Needless to say, he is pissed.
So what does this mean for you if you use Yelp for your business? If you don’t want to completely opt out of Yelp’s shenanigans, try these 3 tips from Dan:
- Try searching some potential irrelevant keywords – are your ads showing up in these searches?
- Do your best to block the irrelevant keywords. It’s impossible to get them all, but the more you do the more money you will ultimately save.
- Keep an eye on the conversation rate on your profile – does more clicks mean more client inquiries? Make sure Yelp isn’t sending low-quality traffic to your profile.
Ultimately, it’s about protecting your small business. Yelp is the latest in big tech to be outted for manipulating individuals and small businesses to up their margins – a truly despicable act, if you ask me. If you don’t have tens of thousands of dollars for ad spend, then either boycott Yelp or try these tips – your company may depend on it.
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