Stepping up your company’s email marketing
Most companies slap together an emailer with 200 words, a picture of two people shaking hands and hit send to their database. Boom, email! But this blind approach has been outdated for some time, especially when working in a team environment wherein branding, message, design and customization are critical to lead generation.
Enter Rezora which is multi-tiered email marketing for large sales and marketing organizations. The company says they offer a unique approach that “lets marketing organizations decide which of their sales agents have access to what materials by dividing agents and marketing materials into groups and campaigns and applying proper restrictions to either or both.”
Role-specific reporting is provided to the individual, group or campaign level and companies can create and schedule marketing pieces to be sent on behalf of their sales agents as a measure of ensuring proper marketing to clients in a timely manner.
Their customers include Coldwell Banker, Sotheby’s International Realty, Mpowered You, The Ritz-Carlton Destination Club, Concierge Auctions and Guardian Title Agency.
The company offers creative services, analytics and even MLS/IDX integration into their newsletters. They offer free training and support and give you unlimited emails and contacts and offers enhanced contact profiling.