..and you know that there will be plenty of agents out there who will follow that advice.
As many of you know, Seth Godin was the Keynote Speaker for the 2008 Keller Williams Convention (or as we Keller-ites like to call it: Family Reunion). This was the same message that he gave us … right up front … Quit. This is what he calls Plan A.
Seth just posted about this event, in fact… Advice for Real Estate Agents (quit now!)
As those words echoed throughout the room of over 8,400 agents, my smile broadened as my eyes scanned the semi-dark room in search of reactions. Boy! Did I ever see reactions! Some agents had the look of “Huh? What did he just say? I don’t get it. [scratching head]. Some agents looked appalled that someone at a real estate conference would offer such advice, and I knew that they were about to tune out the rest of what Seth had to say. Some agents had the relieved look on their face – relieved that someone had just given them permission to quit. (Then there were a few out there, smiling, like me. Why? Because they knew.)
It was in that very moment, that Seth’s point was made.
We are in a market where, according to Seth “the agents who built their business on low interest rates, easy money and speculation (the order takers) have left the building.”
So, now what?
The real estate agents who have not heeded his initial advice, what he calls Plan A, can now take part in Plan B, without the competition of from the “order takers” (the agents who have just followed (or plan to follow) Plan A) of the recent market. Although competition is dwindling, the now smaller group of Plan B Agents has a hefty hill to climb, though.
(I shall call Plan B Agents “we” now, as I am certain that if you are reading this right now you are not of the Plan A variety … In fact, you may even be a Renegade Realtor®, in which case I love you all the more…)
Anyway, we now have the opportunity to transform what it means to be a Real Estate Agent. (Or, is it a duty?)
We now have the opportunities to become REAL EXPERTS – Superstars – at what we do. He spoke to us about how there is a “Superstar Shortage” in almost ALL businesses, real estate included. Right now, no one really stands out and actually IS the BEST. So many real estate agents claim to be the best, but really just blend together in the so-called-top-producing-agent-look-at-my-Glamour-Shot-13-years-ago- picture-on-my-business-card/bus-bench/glossy-magazine-throw-a-sign-in-your-yard- and-forget-about-you-but-do-you-like-my-turquoise-polyester-suit-and-fluffy-hair kind of way.These are all the agents that need to (and probably will) follow Plan A. Leaving a wide-open playing field for all of us Plan B agents.
Seth goes onto say, in his recent post, that we can now “become the source of information, the watercooler, the person to turn to” by honing our focus to hyper-local permission-based marketing. Gone are the days of dominating an entire city with your face on a bus bench.
One way to become a “watercooler agent” a successful Plan B agent, is to become the Mayor of Your Zip Code … a wonderful way to start becoming hyper-local. From there, why not build a hyper-local community blog? I started one for the Greenhaven neighborhood of Colorado Springs over a year ago and I have become more than the “mayor” … I have risen to dictator, er, I mean near-president status. I am the go-to for ALL things even remotely related to real estate in Greenhaven. And it only takes a few hours a month (yes, a month) to keep up with it.
Seth goes into other great ideas on how to be a great hyper-local, permission-based Plan B Agent, and his post is a Must Read.
So I ask you: Are you a Plan B Agent?
- Are you SURE you have what it takes to seize this awesome opportunity to be a SUPERSTAR in today’s real estate market?
- How are you focusing your efforts on becoming Hyper-Local?
- What are you doing RIGHT NOW to dominate your hyper-local market?
- Is this all in your business plan?
- Are you REALLY in it for the long haul?
If you answered “no” or “nothing” or “not sure” to ANY of those questions, I am afraid you ARE a Plan A agent, which is just fine. There are probably bigger and better things for you out there. And not everyone can be a SUPERSTAR Real Estate Agent.
If you answered “yes” … or even better, “YES!!!” then we are all in it together. With the competition going down, we can really help each other attain Superstar status. The community of Plan B Agents (us) can not only continue doing what we have been doing, here in the blogosphere, but now we can, and NEED TO, skyrocket all these things that we are reading about into each other’s lives and businesses. We are in this together and can DO this together.
We can ALL be Superstars.
(Photos taken from Seth Godin’s presentation at our KW Convention.)
How a Facebook boycott ended up benefitting Snapchat and Pinterest
(MARKETING) Businesses are pulling ad spends from Facebook following “Stop Hate for Profit” social media campaign, and Snapchat and Pinterest are profiting from it.
In June, the “Stop Hate for Profit” campaign demanded social media companies be held accountable for hate speech on their platforms and prioritize people over profit. As part of the campaign, advertisers were called to boycott Facebook in July. More than 1,000 businesses, nonprofits, and other consumers supported the movement.
But, did this movement actually do any damage to Facebook, and who, if any, benefited from their missing revenue profits?
According to The Information, “what was likely crumbs falling from the table for Facebook appears to have been a feast for its smaller rivals, Snap and Pinterest.” They reported that data from Mediaocean, an ad-tech firm, showed Snap reaped the biggest benefit of the 2 social media platforms during the ad pause. Snapchat’s app saw advertisers spending more than double from July through September compared to the same time last year. And, although not as drastic, Pinterest also saw an increase of 40% in ad sales.
As a result, Facebook said its year-over-year ad revenue growth was only up 10 percent during the first 3 weeks of July. But, the company expects its ad revenue to continue that growth rate in Q3. And, some people think that Facebook is benefitting from the boycott. Claudia Page, senior vice president, product and operations at Vivendi-owned video platform Dailymotion said, “All the boycott did was open the marketplace so SMBs could spend more heavily. It freed-up inventory.”
Even CNBC reported that Wedbush analysts said in a note that Facebook will see “minimal financial impact from the boycotts.” They said about $100 million of “near term revenue is at risk.” And for Facebook, this represents less than 1% of the growth in Q3. However, despite what analysts say, there is still a chance for both Snapchat and Pinterest to hold their ground.
Yesterday, Snap reported their surprising Q3 results. Compared to the prior year, Snap’s revenue increased to $679 million, up 52% from 2019. Its net loss decreased from $227 million to $200 million compared to last year. Daily active users increased 18% year-over-year to 249 million. Also, Snap’s stock price soared more than 22% in after-hours trading. Take that Facebook!
In a prepared statement, Chief Business Officer Jeremi Gorman said, “As brands and other organizations used this period of uncertainty as an opportunity to evaluate their advertising spend, we saw many brands look to align their marketing efforts with platforms who share their corporate values.” As in, hint, hint, Facebook’s summer boycott did positively affect their amazing Q3 results.
So, Snapchat and Pinterest have benefited from the #StopHateForProfit campaign. Snapchat’s results show promising optimism that maybe Pinterest might fare as well. But, of course, Facebook doesn’t think they will benefit much longer. Back in July, CEO Mark Zuckerberg told his employees, “[his] guess is that all these advertisers will be back on the platform soon enough.”
Facebook isn’t worried, but I guess we will see soon enough. Pinterest is set to report its Q3 results on October 28th and Facebook on the 29th.
Cooler temps mean restaurants have to get creative to survive
(BUSINESS MARKETING) In the midst of a pandemic and with winter approaching, restaurants are starting to find creative and sustainable ways to keep customers coming in… and warm.
Over the last decade we have seen a change in the approach to clientele experiences in the restaurant business. It’s no longer just about how good your food is, although that is still key. Now you have to give your customers an experience to remember. There are now restaurants that feed you in the dark, and others who require you to check all your clothes at the door. Each of these provides an experience to remember alongside food that ranges from good to exquisite, depending on your taste.
Now, however, the global pandemic has rearranged how we think about dining. We can no longer just shove people into a building and create a delectable meal. If you’ve relied mostly on people coming into your restaurant, you may struggle to survive now.
The new rules of keeping clients safe means setting things up outside is the easiest means of keeping large numbers of them from crowding inside. Because of this, weather has become a key influence in a company’s daily income. Tents that were a gimmick before, only needed by presumptuous millennials, are now a requirement to keep afloat. People are rushing to make their yards into lawns that bring some in some fancy feeling.
The ties to the sun in some areas are so strong that cloudy days have been shown to drop attendance as much as 14% for the day. This will become the more apparent the colder it gets. For me, I always mention hibernation weight in the winter, when all I want to do is curl up and eat at home. Down here in Texas we are already finding cooler weather, drops into the 70s even in August and September. We are all assuming a cold winter ahead. So, a bit of foresight is finding a means of keeping your guests warm for the winter ahead.
San Francisco restaurants have started with heat lamps during their cooler evenings. Fiberglass igloos have also been added to outdoor seating as a means of temperature control. A few places down in the Lonestar state keep roaring fires going for their outdoor activities. While others actually keep you running in between beverages by encouraging volleyball matches. This is the new future ahead of us, and being memorable is the way to go.
Healthcare during pandemic goes virtual, looks to stay that way
(BUSINESS NEWS) Employment-based health insurance has already been through the ringer with COVID-19, but company healthcare options are adapting for long term.
Changes in employment-based health insurance may end up costing employers more, but will provide crucial benefits to workers responding to the healthcare challenges presented by the COVID-19 pandemic.
According to a recent survey by the Business Group on Health, a member-driven advocacy organization that helps large employers navigate providing health insurance to their employees, businesses will increase access to telehealth, mental health resources, and on-site clinics in the upcoming year.
Besides the obvious impacts of the coronavirus itself, the effects of the COVID-19 pandemic have also rippled out to affect other aspects of public health and how we engage with medical care. With so many people staying home to reduce their in-person contacts, there has been a significant increase in the use of telehealth services such as virtual doctor’s visits. According to the survey from Business Group on Health, whose members include 74 Fortune 100 companies, more than half of large employers will offer more options for virtual healthcare in the upcoming year than in the past.
The pandemic, resulting economic fallout, and dramatic changes to our lives have inevitably exacerbated peoples’ anxieties and feelings of hopelessness. As we move into cold weather, with no end in sight to the need to socially distance, this promises to be a particularly dreary, lonely winter. Mental health support will be more necessary than ever. In 2019, 73% of large employers provided virtual mental health services. That number will increase to 91% next year, with 45% of large employers also expanding their mental health care provider networks, making it easier for employees to find the right the therapist or other mental health service provider, and making it easier to access those services from home, virtually.
In addition, there will be a 20% increase in employers offering virtual emotional well-being services. Altogether, 9 out of 10 of the employers surveyed will provide online mental health resources, which, besides virtual appointments, could also include apps, webinars, and educational videos.
There has also been a slight increase the availability of on-site clinics that provide coronavirus testing and other basic health services. This also included an expansion of resources for prenatal care, weight management, and chronic health problems such as diabetes and cardiovascular disease.
These improvement won’t come free of charge. While deductibles will remain about the same, premiums and out-of-pocket costs will increase about 5%. In most cases, employers will handle these costs, rather than passing them on to employees.
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