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Business Marketing

Showing Up Is The Easy Part

Although this is a frickin’ hilarious video, seriously think about this:

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If you’re not online, will the next generation of buyers and sellers find you?

And if they DO find you, are you what they’re looking for? Can they even distinguish that from browsing your site?

Don’t be left on the curb, be clear and concise up front (especially on your landing page) so consumers know what you’re offering. Ditch the “I’m a Realtor” sentence and add “I’m a Realtor specializing in selling Lake Tahoe vacation homes.”

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. Dale Chumbley

    May 13, 2008 at 3:00 pm


    Cool video and definitely gives something to think about. Now if you’ll excuse me, I have some landing pages to take a look at to see how I’m doing. (Don’t think I’m too bad but worth looking at again)

    Take care,


  2. Ken Smith

    May 13, 2008 at 3:05 pm

    That is a great video and you make a valid point. Most agents don’t specialize in anything, they are a “jack of all trades” and a “master of none”.

  3. Ricardo Bueno

    May 13, 2008 at 3:28 pm

    Mrs. Rosales, que mala eres! Lol. Pero tienes “mucha” rason. (Did I spell that right? Hmm..) Bueno…que tengas buen dia.

  4. ines

    May 13, 2008 at 3:39 pm

    Es “RAZON” Ricardo…..pero te lo perdono! ๐Ÿ™‚

    Lani ….I am still cracking up!

  5. Lani Anglin-Rosales

    May 13, 2008 at 4:31 pm

    @DaleChumbley– it’s always a good idea. If I were car shopping and there were no cars but a bunch of static hooey about the sales person being a “car spcecialist” I would leave… I could be seeking a new, used, luxury or junk car but if I can’t tell what they can help me with, I’m moving on.

    Ken, often people attempt to BE the jack of all trades and get spread too thinly and know too few things about too few things, you know? ๐Ÿ™‚

    @RicardoBueno siempre tengo razon ๐Ÿ˜‰

    @Ines is that not the most hilarious video ever?

    Readers, I want to point out a fantastic example of showcasing your specialty: with both buyers and sellers turning to the Internet in increasing numbers to search for qualified, full-time real estate professionals and quality homes for sale, Jonathan remains in the technological forefront for the benefit of his clients.

  6. Jonathan Dalton

    May 13, 2008 at 4:34 pm

    Wow, did I really write that?

  7. Ricardo Bueno

    May 13, 2008 at 5:31 pm

    Ines: pero no me peges… (Just joking. I need to brush up)

  8. Barry Cunningham

    May 13, 2008 at 6:29 pm

    I think I know those guys in the back of the truck!

  9. Jamie Geiger

    May 13, 2008 at 9:02 pm

    Very funny and how true- great point- I have been thinking a lot about this and my business. Phoenix is such a HUGE city- with many niche markets through out, so it is best to be an expert in just a couple.

  10. Bill Lublin

    May 13, 2008 at 9:42 pm

    Lani; That video is seriously twisted – I loved it! And I agree with your premise, with the caution that the consumer may not want to hear as much about us as we think – We do need to hit their hot buttons though and make sure that what they see is not the generic I am an agent! ๐Ÿ™‚

  11. Shailesh Ghimire

    May 13, 2008 at 10:20 pm


    Wow. Very cool and makes a great point. Woddy Allen might have said that 80% of success is just showing up but that 20% makes a real difference. I saw somwhere that less than 20% of people in general are active participants in social media. So, in this business, those that are making headway in the new media will have a lot of success… so that when the guy with the pickup shows up we’re actually helping him on who to choose??? How about that!!

  12. Mike Taylor

    May 14, 2008 at 5:48 am

    Very good point, real estate just like most other industries will become more and more specialized and if you don’t specialize you will be left out.

  13. Thomas Johnson

    May 14, 2008 at 5:11 pm

    Espero que la plaza alli’ esta’ en una “cuidad sanctuaria” para la gente gringo.

  14. Robert D. Ashby

    May 15, 2008 at 8:57 am

    That video was taken down here in Miami, right? Although, I guess it is the same in Texas, California, etc.

    It definitely brings to light that we are in a changing world and if we don’t adapt…well…see ya.

  15. Chris Lengquist

    May 15, 2008 at 8:13 pm

    Hello Lani, I’m working with a 55+ guy in our office and he is struggling so much to get “it” when it comes to online marketing. I really feel for him. It is just so foreign to what he’s done for 35 years. To his credit he’s trying. But he is really learning form “here is the on button” up.

  16. Ken Smith

    May 16, 2008 at 3:48 pm

    Chris why not just have him hire a VA to take care of his online marketing? There is little reason for learning this for someone that has little to no computer skills. Spend a few dollars per listing and let someone that already knows all the sites and how to work them deal with it.

  17. Sue

    May 19, 2008 at 4:35 pm

    Very funny and so true. It takes a while to realize this but specializing is really the way to go, that’s why I specialize in everything! ๐Ÿ™‚ Seriously, I’m heading to my landing pages to do some analysis.

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