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Daniel Rothamel
October 14, 2007 at 12:56 am
I think that the important thing for businesses to do is ENGAGE. The interesting thing about the current trend in social media is that it is driven by relationships, even if they aren’t always face-to-face or even on the phone. In many ways, the old techniques of prospecting for new clients still applies, it is just being done through a different medium.
Benn Rosales
October 14, 2007 at 5:32 am
I agree with that completely, but it is a very shallow (I don’t me you) look into the change as a whole- If folks do not look at the entire picture (which has yet to really talked about) then you miss out on opportunites. I believe you should engage, just don’t dive off the deepend and leave what works behind.
April Groves
October 14, 2007 at 9:10 pm
It is an interesting development. My parents have email so they can exchange pictures and jokes, and a myspace that I built and maintain so they could see eveybody’s family pictures. But they shop online, but they don’t buy. They worry about security.
People my age (about yours too) that didn’t have a reason to get into the cyberworld in their twenties, will be hesitant to now. Not for sure, but I would guess the learning curve and the lack of time would be the two biggest factors.
Now, we have an upcoming generation that lives in secondlife, dates on myspace, and learns business through linked in. Hopefully, when the shine wears dull, we will remember balance between the tubes (cyber) and the trolley (face to face).
Wonderful thing, the cyber world, but you are right not to dismiss it as a passing phase of a younger generation. We aren’t talking about Elvis here – we are talking international commerce of product, services and ideas.
Benn Rosales
October 14, 2007 at 9:37 pm
“We aren’t talking about Elvis here – we are talking international commerce of product, services and ideas.”
But you see, that’s the point- they ARE talking elvis (Kanye West), adults are the only ones talking business, and we as businesses are spending millions to try to fit into the mold, um, oh yeah, there isn’t a mold. The summary? Pick your version of the mold wisely.