The world’s greatest agent has access to the coolest tricks and gadgets.
He can dominate a market, schmooze with the industry, sell houses, and still find time to be a hit with the ladies. How does James Bond, Realtor do it?
Well, here’s how he leverages one of the most underused tools available on the net. RSS.
Most people think of RSS (Really Simple Syndication) as a way to read their favorite websites all in one place. Which it is but it’s such a very limited use of the true power of RSS.
But, James Bond, Real Estate Super Agent, knows all the cool gadgets and tricks to using RSS to gather market intel and spy on his competition. This fella is a guerrilla 😉
Take a look at his arsenal of RSS weapons.
There are others but this is the one Bond uses to monitor his RSS feeds. If you don’t currently have an RSS reader, use this one. https://www.google.com/reader
It can be a volatile thing, being a real estate super agent. Bond uses this tool to keep tabs on his competitors hottest topics. He can see which topics received the most comments, received Diggs, or bookmarked on Delicious.
Of course, these results are available as an RSS feed and be added to Google Reader for continued monitoring. https://www.aiderss.com
You may already have a few Google Alerts set up to be delivered via email, but a James Bond has these same alerts delivered to him as an RSS feed.
Visit Google Alerts and set up searches for your name, keywords, neighborhoods, and more. Then have them automatically fed into Google Reader so they can now be archived and searched. Your inbox will thank you. https://www.google.com/alerts
One of the most popular social networks, people are talking on Twitter. Are other agents talking about you? Someone interested in one of YOUR neighborhoods?
Listen in (then jump in!) on the conversation using one of James Bond’s favorite tools. Visit Twitter’s search page and type in your search term, the results are available as an RSS feed which is easily added to Google Reader. https://search.twitter.com
So, there you have just a few ways James Bond, Realtor would be maximizing the power of his RSS reader and the feeds many sites make available. I’d share a few more but then he’d kill me.
What other ways are you using RSS to keep tabs on your market and competition?