What the font?!
Ever wonder why you’re more comfortable on one site more than others? Ever wonder why it’s so much easier to read one site versus another? Well, more than likely, it has a lot to do with how the ‘real estate’ on the website is used, namely the copy (copy is the text you’re reading right now).
Color, layout, and organization are all very important, and the freshness of the design overall is what lends credibility and timeliness to the web copy (what your website actually says). We often take into account these design elements before we ever read the website, (even if the website professed to have the cure to cancer), but one of the things that lends to that credibility is the actual font used within the copy of the website- it all goes hand in hand. So, without further ado:
Top Five Real Estate Web Fonts
1. Verdana
2. Georgia
3. Arial
4. Tahoma
5. Times New Roman
Identify Your Own Font!
The easiest way to identify your website’s font is to use a browser plugin to analyze elements, however, if you’re using WordPress, there is another way! Simply navigate to your WordPress dashboard:
Appearance, Editor, and this should lead you to your style.CSS (stylesheet) that looks like this:
We’ve been trying to tell you!
We’ve been talking for years about how the aesthetics of your online marketing are important, just as you take time to design your flyers, yard signs and business cards, you should tend to the visual appeal of your web marketing and font choice is one of the most basic and high impact choices you have to make.
Check out other AG articles on design choices:
Eric Hempler
November 13, 2009 at 11:42 am
Good to see Keller Williams has me set up with correct default font. 🙂
Kelley
November 13, 2009 at 12:43 pm
I agree with these font choices. Another thing to keep in mind when designing a website is that most individuals have an easier time reading a darker color font on a light color background.
MIssy Caulk
November 16, 2009 at 3:16 pm
Glad those are my favorite 5.
Our local Ann Arbor News closed this year, now they blog. One editor went on his own, he uses gray background and gray txt. I can hardly read it.
Don’t they know old people can’t see good. LOL
Shea Bunch
November 16, 2009 at 8:05 pm
I believe that you can provide valuable information in your site and spend lots of money or either lots of hours in SEO work to get at or near the top of the search engines with your respective key words and still miss out on many perspective leads. In my opinion, if your site is not visually appealing, they will not spend enough time on the site to realize that the information they are looking for is actually there.
Doug Francis
November 16, 2009 at 8:34 pm
Hot dog! “font-family: Arial, Tahoma, Verdana”
Thank you Brian Gardner!