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Top Five Fonts To Use In Your Online Real Estate Marketing

What the font?!

typographyEver wonder why you’re more comfortable on one site more than others?  Ever wonder why it’s so much easier to read one site versus another?  Well, more than likely, it has a lot to do with how the ‘real estate’ on the website is used, namely the copy (copy is the text you’re reading right now).  

Color, layout, and organization are all very important, and the freshness of the design overall is what lends credibility and timeliness to the web copy (what your website actually says).  We often take into account these design elements before we ever read the website, (even if the website professed to have the cure to cancer), but one of the things that lends to that credibility is the actual font used within the copy of the website- it all goes hand in hand. So, without further ado:

Top Five Real Estate Web Fonts

1. Verdana

2. Georgia

3. Arial

4. Tahoma

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5. Times New Roman

Identify Your Own Font!

The easiest way to identify your website’s font is to use a browser plugin to analyze elements, however, if you’re using WordPress, there is another way! Simply navigate to your WordPress dashboard:

Appearance, Editor, and this should lead you to your style.CSS (stylesheet) that looks like this:

We’ve been trying to tell you!

We’ve been talking for years about how the aesthetics of your online marketing are important, just as you take time to design your flyers, yard signs and business cards, you should tend to the visual appeal of your web marketing and font choice is one of the most basic and high impact choices you have to make.

Check out other AG articles on design choices:

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.



  1. Eric Hempler

    November 13, 2009 at 11:42 am

    Good to see Keller Williams has me set up with correct default font. 🙂

  2. Kelley

    November 13, 2009 at 12:43 pm

    I agree with these font choices. Another thing to keep in mind when designing a website is that most individuals have an easier time reading a darker color font on a light color background.

  3. MIssy Caulk

    November 16, 2009 at 3:16 pm

    Glad those are my favorite 5.

    Our local Ann Arbor News closed this year, now they blog. One editor went on his own, he uses gray background and gray txt. I can hardly read it.

    Don’t they know old people can’t see good. LOL

  4. Shea Bunch

    November 16, 2009 at 8:05 pm

    I believe that you can provide valuable information in your site and spend lots of money or either lots of hours in SEO work to get at or near the top of the search engines with your respective key words and still miss out on many perspective leads. In my opinion, if your site is not visually appealing, they will not spend enough time on the site to realize that the information they are looking for is actually there.

  5. Doug Francis

    November 16, 2009 at 8:34 pm

    Hot dog! “font-family: Arial, Tahoma, Verdana”

    Thank you Brian Gardner!

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