What Day Is it?
No one’s going to tell you it’s not the 4th of July anymore. After listening to you blather on about being out of town – by the time they hear the beep – they’ve forgotten all about it.
When was the last time you listened to your voice mail? Does it sound like you took a lude and have drool coming out the side of your mouth?
Make It Good
It’s your chance to make a first impression. What do you want that impression to be?
Letting callers know you’ll be calling them within 20 minutes is a nice idea if you’re a Cirque De Soleil agent. Saying: I’ll be returning calls today between 2 and 4 pm will set someone’s hair on fire if there’s an emergency. No emergencies in real estate? Depends on who you ask.
Want to have fun? Make sure it’s PC or you’ll be fired before you’re hired. Too long and they’ll hang up – or like my friend Larry complain until the “tape” runs out.
Voice mail as a marketing tool may work for you. Leave your URL or you can say something like this: Hi. This is Jane Smith with ABC Real Estate. I’m sorry I’ve missed your call. Please leave your name, phone number and a message. I will return your call as quickly as possible. Remember, my business is based on your referrals. So next time you’re in a conversation with someone thinking of buying or selling a home, please think of me first, mention my name and call me at the number that you just dialed. Thanks and have a great day. Just hope that Larry doesn’t call.
I don’t know how I’m going to update mine from the ’90s – you know, “leave your name and number” – that’s like a reminder to put your socks on before your shoes. YouMail looks cool. What about you? How do you use your voice mail, or do you?