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Where Are They? Go Find Them!

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Where Are People?

Where are the people you enjoy working with? What were your favorite clients like? Most likely you most enjoy working with those who have similar interests and tastes as you. Go find them!

Don’t Ride with the Wind

You have to get out and meet people if you would like to increase your circle of influence. As a military brat, I moved around a lot. If I wanted to meet anyone, I had to suck it up and get at it. It works, just get out there and meet people. It’s not a matter of just sailing along with no direction- then you’ll just have to accept whatever and whoever comes your way. Try to build relationships with people like you! It is much more enjoyable to work with a buyer or seller that share some type of similar interests as you do.

What Floats Your Boat?

There are no rules to say you can’t seek out people to acquaint with that have a common interest. Isn’t it more enjoyable to be around clients you get along with? What is it that you enjoy doing?

  • Is it the latest and greatest in technology or online applications? Find out about the local @tweetups, Social Media Clubs, podcamps, and go!
  • Do you have a classic car in the garage? There are plenty of specialized car clubs, shows, and cruise nights to rev up your engine.
  • Do you like photography? It’s not hard to find a Flickr meetup or local photography club and snap the shutter!
  • Are you someone who adores those four-legged creatures and are most happy with fur in your life? Get involved with the local rescue, SPCA, or Kennel Club.
  • Are you focused on Mommy/Daddy hood? There are a lot of Mommy/Daddy blogger get togethers, PTO/PTA organizations, and kid’s groups you could easily join!

You may end up piloting your own ship if there aren’t any groups that pique your interest….start one!

Where are You Headed?

One thing you should have in mind when reaching out to different groups is that you will get to meet more people. Don’t stick out as “The Token REALTOR®” of the group or the person who is just there for business. Your intentions could very well be discovered. If you are going to get involved and join these groups hoping to sell a house next month – don’t bother going. You have to be smoother than “Hi, nice to meet you. I’m Kim Wood and I am a real estate agent. Speaking of which, do you know of anyone moving in the next three months?” People like to talk about Real Estate; it’s possible to let someone know what you do for a living without being aggressive. “Oh! I’ll be up in North Wales area on Saturday talking to someone about selling their house.”

Cast your Anchor

Once you find a group of people that you enjoy spending time with, cast your anchor. Get involved. Relationships will be made. You might discover some great friends. And guess who the first person is they’ll think of when they want to buy or sell a house? YOU!

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21 Comments

21 Comments

  1. Heather Elias

    September 30, 2008 at 1:17 pm

    Good advice! Especially about standing out as the token Realtor; I remember someone (Dustin Luther, maybe?) saying at Inman that you don’t just walk into the middle of a crowded room and yell, “hi, I’m a Realtor! Want to sell your house?” =)

    You are definitely a master at going out and finding people to meet!! Congrats on your first AG post!

  2. Mike Lefebvre

    September 30, 2008 at 1:33 pm

    Good post Kim. Congrats on your maiden voyage on AG! A lot of what you are saying runs very parallel to the philosophy of an online training course I am currently taking right now with Jennifer Allan (www.sellwithsoul.com). Jennifer shares your sentiment of getting yourself out there, meeting people and letting them know who you are with out being “that guy/girl” (hyperlink for previous phrase: https://www.youtube.com/watch?v=7kX4oUmm3GA).

  3. Teresa Boardman

    September 30, 2008 at 2:57 pm

    I have practiced this philosophy for years. it is part of the reason why I resist the traditional Realtor marketing. When I am doing something I love, like writing or photography I meet wonderful people and they become my clients. it is almost effortless. . . and inexpensive

  4. St George Rentals

    September 30, 2008 at 3:15 pm

    This is like the same as the old phrase ” Birds of a feather, flock together”. Generally you do hang out with the people you are most interested in. If you become a people magnet and people like you then it will be much better to attract the type of customers that you would like to do do business with and even work with.

  5. Mark Eckenrode

    September 30, 2008 at 3:38 pm

    for some reason, some folks simply don’t get this concept. glad you do. great post, kim.

    it’s an approach that will win every single time… find an interrelated group of people, seek ways to give first, build genuine relationships, and they will see to it that you succeed.

  6. Mariana Wagner

    September 30, 2008 at 3:45 pm

    Social networking is BEST face-to-face. I love that the Internet has made it easier to befriend people with similar interests … people who you can go hang out with …. OFFline.

  7. Steve Simon

    September 30, 2008 at 4:44 pm

    Play to earn pay!
    Golf, Cards, Motorcycles, Bowling, Marathons, Karate….
    Everything I liked I did; I never worked (well hardly ever); all I did was “Play”.
    I did it for over thirty years in two industries (real estate and insurance)…
    I just used business cards.
    Never with a pitch, just a casual, “In case you need a question answered, or in case you want to get a hold of me for a game…”
    I never gave more than two at a time (giving more devalues your card and name).
    I told them keep one for themselves, and give one to the first person that they know and like that mentions they might need my type of service.
    When I gave them the two cards, I had a pen handy and told them to sign the back of the one they give, so I would know it was their referral and I would be sure to be on my best behavior:)
    Kind of similar to your post’s message:)

  8. Paula Henry

    September 30, 2008 at 5:29 pm

    Kim – Excellent! People do not want to sold by you – they will be sold on you. When they know you, like you and know you care and have passion for what you do -it’s easy.

  9. Rudy from Trulia

    September 30, 2008 at 6:38 pm

    Loving it Kim!

    We’re on the same page. Speaking of engaging like minded people in a group setting, as an example, it’s amazing how many times the topic of real estate has come up in the Parenting and Twin groups my wife and I are part of. I help out as much as I can and it feels good.

    You only get what you give.

    Rudy
    Social Media Guru at Trulia

  10. Missy Caulk

    September 30, 2008 at 6:51 pm

    When you live in a small community like Saline, it is hard to go anywhere you don’t know people. They most always ask, “how’s the market?” Today I went to a Saline Chamber meeting and the whole time it was about the market.

    Many of my anchor people are in my computer. So have to get out now that my kids have graduated.

  11. Matt Wilkins

    September 30, 2008 at 9:42 pm

    Kim: You hit on a point that I believe EVERY new real estate practicioner needs to learn early on as many become enthralled in spending large sums on money on marketing systems that provide mixed results. I know this from other agents who got into the business at the same time I did and using these systems had great initial results but are now struggling, bankrupt, or out of the business.

    What you described above has personally worked or me as my last two deals and a closing that I have on Thursday were either from my sphere of influence or a referral from one of those past clients. Not being “in your face” about my occupation along with a more consultant mindset really helps with conversation that do come up when I’m socializing with poeple I know.

    CHEERS to a great first post and hopefully many more from you.

  12. Jennifer Wilson - Agent Solutions

    September 30, 2008 at 11:10 pm

    Hey Kim!

    Wicked post. You have certainly given me the kick in the pants that I needed here. Thanks! 😉

    I live in a big city and there are no excuses for not getting out and meeting people. I think I’m ready to step a little bit out of my comfort zone (away from the computer) and get some face time in.

    I can’t wait to read your next posts. Keep ’em coming.

  13. Kim Wood

    September 30, 2008 at 11:41 pm

    Heather,
    Exactly, we don’t want to be “that guy!”. I’m glad the first post is over 🙂 Now I can just blog and be me – happy camper I am.

    Mike,
    Yes! Done the maiden voyage – you caught on, lol. I’ve read some of Jennifer’s ideas on AR before. LOL – watched video after I wrote Heather’s comment above re: that guy !

    T,
    Effortless, inexpensive, and full of fun!

    St George Rentals,
    That was exactly my point! Yay !

    Mark,
    As long as you aren’t there just to sell – you have it made!

    Mariana,
    I’ve found that developing relationships online has been a great thing – you tend to share deeper thoughts that when you do face 2 face. But….. it’s been wonderful meeting so many people !!

    Steve,
    Love the idea of the “… get a hold of me for a game” that’s great!

  14. Kim Wood

    September 30, 2008 at 11:46 pm

    Paula,
    There ya go! Not sold by you – sold on you!

    Rudy,
    Real Estate seems like the easiest and most popular thing that people want to talk about. Whether Parenting & Twins group, car club, photo class, wherever… it’s good we can embrace the common topics – and run ! Yeah, I think we know we’re on the same page, huh ?

    Missy,
    Sometimes it is hard to break out – but we must – we must!

    Matt,
    Thank you!!! You are a perfect example of this then – if you had the other agent using traditional marketing and you were using the inet ! (Congrats of those closings too!)

    Jen-
    Glad I could help! You’ll have to tell me what group you chose to reach out to – there are *so* many!!!

  15. Danilo Bogdanovic

    October 1, 2008 at 11:57 am

    You mean I can’t just walk into a room of strangers and say “HEY! I’M A REALTOR! NOW’S A GOOD TIME TO BUY!”? lol

    Great advice though it’s sad that you actually have to say it (you’d figure people would already know). And, even more sad, some people *still* won’t get it.

  16. Cyndee Haydon

    October 1, 2008 at 10:13 pm

    Kim – I am also reading Jennifer Allen’s new book and you are right on and knocking it out of the park. I find my life is so much more fun now because we’re only involved with the things we’re passionate about – then it’s not like work 🙂 Looking forward to your next article.

  17. Bill Lublin

    October 5, 2008 at 8:19 pm

    Kim; You make a great point – if you chase dollars, you chase people away- Its really easy for people to know when someone is sincere in their desire to establish a relationship – and just as easy for them to avoid being used by someone who sees them as a meal ticket –
    Great job!

  18. Gerry (RealtyMan) Bourgeois

    October 5, 2008 at 11:37 pm

    My theory, simply put: Real Estate has always been about contacts – and always will be. Every 5 years or so, we seem to just stuff contacting our contacts into a new technology.

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Business Marketing

Hiring managers keep you on your toes – make them take the 1st step

(MARKETING) If you want to stand out from other job applicants, weird outfits, stunts, and baked goods will only get you so far – or it could backfire.

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hiring managers interview

According to research by employment search website Simply Hired, hiring managers get an average of 34 applications per job listing, but they spend time genuinely considering an average of only 12.6% of them – that’s less than 1/3. Some applicants may feel the need to go above and beyond the average application and do something unusual or unexpected to grab the hiring manager’s attention.

Simply Hired conducted a survey to find out whether or not “nontraditional” strategies to stand out are worth the risk, or whether it makes sense to stick to a traditional resume and cover letter. They surveyed over 500 hiring managers and over 500 job applicants to find out what sort of outside-of-the-box approaches applicants are willing to take, and which ones do and don’t pay off.

Most notably, the survey found that over 63% of hiring managers find attention-grabbing gimmicks totally unacceptable, with only 20.2% saying they were acceptable. Hiring managers were also given a list of unusual strategies to rank from most to least acceptable. Unsurprisingly, the least acceptable strategy was offering to sleep with the hiring manager – which should really go without saying.

Interestingly, hiring managers also really disliked when applicants persistently emailed their resumes over and over until they got a response. One or two follow-up emails after your initial application aren’t such a bad idea – but if you don’t get a response after that, continuing to pester the hiring manager isn’t going to help.

While sending baked goods to the office was considered a somewhat acceptable strategy, sending those same cookies to the manager’s home address was a big no-no. Desserts might sweeten your application, but not if you cross a professional boundary by bringing them to someone’s home – that’s just creepy.

Another tactic that hiring managers received fairly positively was “enduring extreme weather to hand-deliver a resume” – but waiting around for inclement weather to apply for a job doesn’t seem very efficient. However, hiring managers did respond well to applicants who went out of their way to demonstrate a skill, for example, by creating a mock product or presentation or completing their interview in a second language. A librarian who was surveyed said she landed her job by making her resume into a book and creating QR codes with links to her portfolio, while a woman applying to work at the hotel hopped behind the counter and started checking customers in.

It’s worth noting that while most hiring managers aren’t into your gimmicks and games, of the 12.9% of applicants who said they have risked an unusual strategy, 67.7% of those actually landed the job.

Still, it’s probably a safer bet to stick to the protocol and not try any theatrics. So then, what can you actually do to improve your chances of landing the job?

Applicants surveyed tended to focus most of their time on their resumes, but according to hiring managers, the interview and cover letter are “the top ways to stand out among the rest.” Sure, brush up your resume, but make sure to give equal time to writing a strong cover letter and practicing potential interview questions.

In the survey, applicants also tended to overestimate the importance of knowing people within the company and having a “unique” cover letter and interview question answers; meanwhile, they underestimated the importance of asking smart questions at the interview and personality. In fact, hiring managers reported that personality was the most impactful factor in their hiring decisions.

It appears that the best way to stand out in a job interview is to wow them with your personality and nail the interview. Weird outfits, stunts, and baked goods will only get you so far – and in fact, may backfire.

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Business Marketing

Use nostalgia as a marketing niche for your business today

(MARKETING) A market that is making waves is found in the form of entertainment nostalgia. Everyone has memories and attachments, why not speak to them?

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nostalgia

Is it just me or does it seem like there is something for everything nowadays? Let me clarify, as that is a rather broad question…

With the way communicating through technology has advanced, it’s become much easier to connect with those who have shared interests. This has become especially evident with interests in the entertainment community.

Entertainment nostalgia

It now seems like there is an event for every bit of nostalgia you can imagine. Autograph shows, meet and greets, and memorabilia collections of all kinds are held in convention halls all around the world. (To give you an idea of how deep this thing goes, there was a “Grease 2” reunion convention sometime within the last five years. Being that I’m the only person I’ve ever met who likes that movie, it’s amazing that it found an audience.)

This idea of marketing by use of nostalgia is something that is becoming smartly tapped and there are a variety of directions it can go in.

For example, the new Domino’s ads feature dead-on tributes to “Ferris Bueller’s Day Off.”

What’s your niche?

If you’re a fan of anything, it’s likely that you can find an event to suit your needs.

And, if you want to take it a step further, you can think outside the box and use nostalgia as a marketing tool.

I recently began dabbling in social media gigs that have brought me to a few different fan conventions. One was a throwback 80s and 90s convention that featured everyone from Alan Thicke to the members of N*SYNC. Another is a recurring convention that brings together fans of sci-fi, horror, and everything under that umbrella.

I was amazed by the number of people that came out to these events and the amount of money that was spent on the day’s activities (autographs, photo ops, etc.). I was energized by the fact that you can take something you have a great appreciation for and bring together others who share that feeling. Watching people meet some of their favorite celebrities is something that is priceless.

Hop onboard the nostalgia train

If you’re a fan of something, you don’t have to look too far to find what you’d enjoy – going back to the aforementioned “Ferris Bueller” example, there is a first-ever John Hughes fan event taking place in Chicago next month that will bring fans to their favorite Brat Pack members.

In the same thought, if you have an idea, now is the time to find others who share that interest and execute your vision.

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Business Marketing

5 tips to help you craft consistently high-converting email marketing

(MARKETING) Email may seem too old to be effective but surprisingly it’s not, so how can you get the most out of your email marketing? Try these tips.

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Email marketing

Email marketing might seem archaic in comparison to modern mediums like social media, blogging, and podcasting; however, it actually remains one of the highest converting options marketers and small businesses have at their disposal.

But Why Email?

Hopefully, you believe in email as an effective marketing channel, but in case you have doubts, let’s hit the reset button. Here’s why email marketing is worth investing in:

  • Email is one of the few marketing channels that you have total control over. Unlike a social media audience, which can disappear if the platform decides you violate their terms, you own your email list.
  • Email is considered very personal. When someone gives you access to their inbox, they’re telling you that you can send them messages.
  • From a pure analytics perspective, email gives you the ability to track behaviors, study what works, and get familiar with the techniques that don’t.
  • The ROI of email marketing is incredibly high. It can deliver as much as $44 in value for every $1 spent.

5 Tips for High-Converting Emails

If you’ve been using email, but haven’t gotten the results you’d like to, it’s probably because you’re using it ineffectively.

Here are a few very practical tips for high-converting emails that generate results:

  1. Write Better Subject Lines: Think about email marketing from the side of the recipient. (Considering that you probably receive hundreds of emails per week, this isn’t hard to do.) What’s going to make you engage with an email? It’s the subject line, right?If you’re going to focus a large portion of your time and energy on one element of email marketing, subject lines should be it.The best subject lines are the ones that convey a sense of urgency or curiosity, present an offer, personalize to the recipient, are relevant and timely, feature name recognition, or reference cool stories.
  2. Nail the Intro”: Never take for granted the fact that someone will open your email, and read to the second paragraph. Some will – but most will scan the first couple of lines, and then make a decision on how to proceed.It’s critically important that you get the intro right. You have maybe five seconds to hook people in, and get them excited. This is not a time to slowly build up. Give your best stuff away first!
  3. Use Video: Email might be personal, but individual emails aren’t necessarily viewed as special. That’s because people get so many of them on a daily basis.According to Blue Water Marketing, “The average person receives more than 84 emails each day! So how do you separate your emails from everyone else? Embed videos in your emails can increase your conversion rates by over 21 percent!”This speaks to a larger trend of making emails visually stimulating. The more you use compelling visuals, the more engaging and memorable the content will be.
  4. Keep Eyes Moving: The goal is to keep people engaging with your email content throughout. While it’ll inevitably happen with a certain percentage of recipients, you want to prevent people from dropping off as they read.One of the best ways to keep sustained engagement is to keep eyes effortlessly moving down the page with short and succinct copy.One-liners, small paragraphs, and lots of spacing signal a degree of approachability and simplicity. Use this style as much as you can.
  5. Don’t Ask Too Much: It can be difficult to convey everything you want to say in a single email, but it’s important that you stay as focused as possible – particularly when it comes to CTAs and requests.Always stick to one CTA per email. Never ask multiple questions or present different offers. (It’ll just overwhelm and confuse.) You can present the same CTA in multiple places – like at the beginning, middle, and end of the email – but it needs to be the same call. That’s how you keep people focused and on-task.

Give Your Email Marketing Strategy a Makeover

Most businesses have some sort of email lists. Few businesses leverage these lists as well as they should. Hopefully, this article has provided you with some practical and actionable tips that can be used to boost engagement and produce more conversions. Give them a try and see what sticks.

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