The following marketing ideas are provided to you buy Threadsy:
No matter the size of your business, marketing matters! It’s important for small and big businesses alike to attract new customers, establish brand awareness, and to create buzz around products and services. But we know that not every business owner has tons of funds to devote to their marketing strategy. The good news? There are some highly effective marketing tactics that are also budget-friendly!
Here are seven low-budget marketing strategies for small business owners and side hustlers to grow their reach:
1. Sponsor Local Events
One of the best ways to get to know potential customers? Actually meet and talk to them! When you sponsor local events, you can be on-site to help people put a face with your business’s name. Sponsoring events is also a fantastic way to offer branded merchandise that can help you get your name and your logo out there.
Besides branded materials like signs, banners, or fliers, think about offering some fun items like wine bags to give away to attendees. Goody bags also make fantastic take-home options for local events. A branded canvas tote can be repurposed as an environmentally-friendly grocery bag, lunch bag for work, or a carry-all accessory for conventions and tradeshows. Print your logo on the outside and fill your goody bags with customized items like water bottles, notebooks, pens, and towels.
2. Let Your Colors Fly
Make some cool t-shirts featuring your logo! Wear them to the sponsored events mentioned above, out in the community, or anywhere you may encounter potential customers and can strike up a conversation. You can also offer t-shirts at a discount in-store or online, and turn your loyal customers into advertisers.
Quick tip: Purchase wholesale shirts to reduce manufacturing costs.
3. Social Media
If you’re not already leveraging social media to promote your business, it’s time to start! Think your customers aren’t using social networks? While certain demographics use various platforms more than others, according to fundera, 74% of consumers rely on social media to guide purchasing decisions. Plus, 96% of small businesses say they use social media in their marketing strategy.
So use your social media channels to level the playing field. To maximize your time and effort, determine where your audience members spend their time. Which platforms are they using? If you have a dedicated social media strategist on staff, they can perform audience research to tailor your approach to your existing and potential customers. If you’re running your own social strategy, spend some time digging into the demographics to determine which platforms make the most sense for your brand. From there, you’ll need to decide on the types of content you want to post, how to interact with your customers online, and create a social media calendar to plan your strategy.
4. Host a Giveaway
Once you’ve got your social media strategy up and running, why not host an online giveaway/sweepstakes to build some buzz, boost engagement, and attract followers? Pick a social media platform where you already engage with your customers. You’ll want to offer an item as the prize. This can be anything from a free product, a discount on an expensive product or service, or inexpensive swag like hats to help you promote your brand.
Once you’ve chosen the prize(s), decide on the terms for your giveaway. For example, an Instagram sweepstakes might look like this:
- Create posts about the giveaway and explain the rules (multiple stories and 1 or 2 posts depending on the length of the contest)
- These posts should specify the terms, for example:
– In order to enter, potential winners must follow you
– Encourage your followers to tag other people who may be interested. Each “tag” gets them another entry into the contest
– You can also specify that contest applicants must share your post on their own profile
- Once the contest has ended, pick a winner. Tag them in a post and story announcing what they’ve won and ask them to also share these posts to their own profile
Quick tip: You can also offer smaller or less-expensive items as consolation prizes. People love free swag and it’s an easy way to get your name out there!
5. Referral Discounts
Offering friends and family discounts on your products or services can help you establish loyalty and promote exclusivity. Offer discount codes or create a refer-a-friend program. You can also offer small incentives for customers who share about your brand on social media. Referral discounts are a great marketing strategy whether you use them in-store, online, or both.
6. Create or Update Your Blog
If you already have a website, you can put it to use to help build brand awareness and attract high-funnel customers. Blogging is a low-cost way to generate organic traffic (website visitors via Google or other search engines). If you don’t already have a blog, there are a number of free and inexpensive blog platforms you can use including Wix and WordPress.
You’ll want to write about topics that are related to your product or service and are of interest to your customers. For example, if you offer graphic design, you might want to create content about how to find an effective graphic designer online, or which projects you can do with an online platform like Canva vs. more complex projects where you should hire a professional designer.
Your website and blog are also great places to post “about us” content to offer website visitors an opportunity to learn more about you, your business, and your mission and values.
7. Update Your Google My Business Profile
Google My Business (GMB) is a free tool that allows you to share important information about your business like your address, hours of operation, and contact information. When your listing is optimized with this information, it’s displayed in Google Search and will also appear in Google Maps, which can help you attract local customers.
To get started, you need to create a GMB profile and verify your business information. This is a relatively simple but important step to ensure customers are able to find your business or service online. Make sure to keep your listing updated if you change any information like your website URL, address, or hours.
The takeaway:
When creating your marketing strategy, remember to stay true to your brand. Not every tactic will be the most effective for every business. Choose the tactics that make sense for your brand or product offering. Another way to prioritize is to consider the perceived impact and effort of each marketing strategy. Use the strategies that require the lowest effort but will potentially drive the highest return.
Once you have those in place, decide which of the other strategies make sense for your customers and your business goals. Also, make sure to keep track of all of your marketing expenditures and the sales from these tactics so you can assess which ones were successful and which ones you may need to re-evaluate or alter.
Remember, when it comes to marketing, it’s an ever-evolving system. Trust the process and try to have some fun with your marketing strategy!
Eric Hempler
November 12, 2009 at 10:37 pm
I think my site is pretty basic since I’m using a Keller Williams’ template for a website, but I would like to think I have a lot of useful information at least. I’ve been in Real Estate for a number years, first as a remodeler and then recently as a Realtor. I’ve also noticed much more experienced fellow Keller Williams agents have next to nothing or have poorly executed information even though they’re also using a template. One thing I would like to do down the road is incorporate some aspects from the game of Monopoly, not over kill, but some little things here and there that might be neat, but I’ll leave that up to the web guys and we’ll go from there.
Eric Hempler
November 12, 2009 at 10:46 pm
Another thing I realized is some people have no idea what’s on their own site. Whether it’s a template or designed by a company they really have no idea what’s on it. Shouldn’t they be monitoring this?
Fred Romano
November 12, 2009 at 10:46 pm
I think my site redesign has helped to increase my overall image an business volume. I have noticed an considerable increase in renevue generated from my website since the redesign.
I use WP with a free template (CORE) from https://www.briangardner.com that I have modified and customized to suite our company’s needs.
I also had a professional logo designed using https://logotournament.com which was a great investment! It was fun to see all the ideas and pick the winner.
I focus on SEO all the time and have seen serious results over the past year in our website rankings on Google and Yahoo for prominent keywords relating to our business model.
Greg Cooper
November 13, 2009 at 7:34 am
Sometimes the simple can be the crucial. We all assume we have great sites (AG fans anyway) but when you test them they sometimes aren’t as strong as we perceive. I’ve got all but one of those working the way I want it…but the last one (max seo) is not getting it done. Thanks Rob…..a gentle reminder can make a difference and for me in 2010 it probably will.
Harold Scott
November 13, 2009 at 1:21 pm
Great post! A website has to have a professional look to it and must be easy to navigate. It is easy to tell the difference between a professional site and a mom and pop site. It is especially important to have a top site if you are in the luxury market. I am very happy with my RealEstateWebmasters site. They really do a nice job whether it be their templates or a custom site.
Portland Condo Auctions
November 13, 2009 at 4:48 pm
Great web design is one of the keys that we focus on. A pretty website that is informative and easy to use keeps the leads rolling in constantly.
-Tyler
MIssy Caulk
November 16, 2009 at 3:24 pm
One of my big complaints is this:
When I visit other sites, I will see the name of the city but no state. Now there is only one Ann Arbor in the country…but what about Brentwood?
There are so many of them…I’m not sure which state it is.
It would be helpful for consumers to know which state the real estate is in…don’t ya think?
Fred Romano
November 16, 2009 at 3:42 pm
Missy – If you are referring to listings from my site flatfeepro.com, the full address can be found on Realtor.com, Trulia, and many other websites, so I don’t know what site you are talking about.
Jay Thompson
November 17, 2009 at 9:04 am
Fred – I think Missy is talking about HUNDREDS of sites…. I’ve seen real estate sites and blogs with no city, no state, no phone number, no email. What’s the point?
MIssy Caulk
November 17, 2009 at 8:17 pm
Thanks Jay, that is exactly what I was talking about. I’ve never visited your web site Fred.
David Pylyp
November 18, 2009 at 4:14 pm
Client said Wow you’re all over the internet
Uhuhh Ok https://tinyurl.com/y89rcb8 But what a handy tool to send ahead of your arrival.
Get Proactive.
[ NOTE FROM AGENT GENIUS: we have tested the above link and it is legitimate, so go ahead and click, it won’t bite you! -Lani ]