Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

Amazon’s new delivery drone prototype revealed: Cool or nah?

Their announcement of the intention to use drones as part of their daily delivery routine was met with skepticism in 2013, but now Amazon is ready to reveal the prototype.

amazon prime air

amazon prime air

Prime Air time

Back in December of 2013, Amazon CEO Jeff Bezos announced the company’s intention to develop and employ drones in their regular delivery routine. Not surprisingly, the statement was largely met with skepticism; however, from a pacing perspective, Amazon couldn’t have picked a better time to begin development.

On this year’s Cyber Monday, Amazon publicly announced Prime Air’s impending launch—and it has landed smack dab in the middle of America’s drone frenzy.

Part of the program’s allure is its urgency. “Amazon Prime Air is a future service that will deliver packages up to five pounds in 30 minutes or less using small drones,” reads the official page (so if day-of shipping on all your five-pounds-or-less items wasn’t quick enough, you have something to smile about). “Putting Prime Air into service will take some time, but we will deploy when we have the regulatory support needed to realize our vision.”


They’ve passed the flying corgi test

Due to the recently proposed FAA ruling, Prime Air has some fairly basic hoops to jump (or fly) through, but it appears that they pass the flying corgi test (their drones weigh in at under 55 pounds), and their maximum altitude reportedly won’t surpass 400 feet. With these main criteria taken care of, Amazon drones will still have to demonstrate consistently reliable and safe operation before the FAA will consider deployment.

Advertisement. Scroll to continue reading.

The drone itself is sleeker and prettier than previous prototypes, and with updated features such as “sense and avoid” technology and a rear-facing propeller, it appears to be a giant leap forward in both technology and general efficiency.

Not yet, but soon

If Amazon’s vision is realized, your crazy uncle with a tinfoil hat won’t be the only one seeing blue, white and yellow UAVs humming over your house.

At the time of this writing, Prime Air is being developed in the United States, the United Kingdom, and Israel, with “multiple international [test] locations” supporting the research. It may take this project awhile to get off the ground, but Amazon seems confident in the longevity of the program.


Advertisement. Scroll to continue reading.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.



  1. Pingback: As Amazon innovates deliveries, THIS new tool could become important - The American Genius

  2. Pingback: eBay just empowered a new generation to become sellers overnight - The American Genius

  3. Pingback: Could Amazon sell their tech to grocers instead of killing yet another industry? - The American Genius

  4. Pingback: Incoming! Amazon drones will be dropping off packages soon (we hope) -

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business News

It’s been almost 2 years since the FTC nabbed Amazon for keeping $62 million dollars in driver tips, and now they are in the...

Business News

Shopping online has transitioned from typical websites to social media. With the rise of TikTok and Instagram, Amazon looks to capitalize.

Social Media

Brands left and right have been jumping off of the Twitter titanic before it fully sinks, but it looks like Apple and Amazon are...

Business News

Robots and AI are on the rise, and workers on are edge about their career future, especially at companies like Amazon.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.