Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

Top benefits to finding your international blind spots

Could you be missing out on money by being unaware of your international blind spot? Is there revenue being turned away at your door? It is possible…

business blindspot

business blindspot

Improving your revenue by finding your blind spot

Business has gone global, but many companies (small and large) have not. Even those who have should dedicate time to evaluate what’s working and what’s not. This is when finding your international blind spot proves crucial. Determining ways to enter international markets or increase international market presence are just two questions to ask when finding your international blind spot. Once found, the potential pay-out and intangible benefits abound. Here are just two big benefits to discovering what you may be overlooking internationally.

New online customers

Products – For product based offerings, many business owners are finding new markets and customers online. With lower shipping/mailing rates, more and more international buyers are open to the idea of buying from other countries. Just as the US has eBay and Amazon, other countries have similar web-based shopping platforms.

Service – Take advantage of Skype and other video conferencing tools to provide service offerings to online customers. A recent client of mine started a new business in China offering online English classes. This brilliant model has low overhead and offers a high-quality service: one-on-one English classes from native speakers, via the internet.

Lower costs

Virtual Assistants -Having an assistant isn’t just for executives or the super rich any more. There are many internationally based virtual assistance companies out there. No project is too big or small. You can reap a great cost savings (professionally or personally) by enlisting the help of these handy helpers. All of the big players in this space offer English-speaking assistance and are equipped with high-speed internet connections to make collaborating a breeze. The best part: you can hire them yearly, monthly, weekly or project-based.

Advertisement. Scroll to continue reading.

Networking and forums – We know about product based benefits of expanding internationally (i.e. direct manufacturing discounts, etc.) but few think about the potential mind share cost savings. By networking and participating in forums internationally, you can discover not only new best practice ideas, but also find support and maybe a new client or two.

Your specific industry

The specific benefits to your particular business/industry are varied. It may be worth hiring an international business development consultant to help you navigate thinking outside of the box as you find your international blind spot.

Written By

Monica Moffitt, founder and Principal Cultural Consultant at Tianfen Consulting, Inc., has traveled the world and enjoys linguistics and all things culture. Having split her career between project management and business analytics, Monica merges logic, fluency in Chinese and creativity in her new role as cultural consultant. She received a Bachelor of Arts in East Asian Studies/Chinese from Vanderbilt University and a Master of Business Administration (International Management and Marketing) from University of Texas at Dallas.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business News

Islam, with its long history in China, is now gaining more attention than ever. It is important for brands doing business abroad or traveling...

Business News

International relocation sounds like a great idea on the surface, but many employees are unprepared for their assignment, so knowing the trends of the...

Business News

While the US government has renewed its fervor for the EB-5 program, it may be harder than you think to secure these funds from...

Business News

Human Resources or Human Capital Management can often get overlooked in the bigger picture of international business. Here are 3 tips to help maximize...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.