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5 ways to get in front of prospects in the next 5 minutes

Getting in front of potential clients can be intimidating for some, but there are simple ways to get in front of people, even if you only have a few minutes to test it out. Here are five tips for getting in front of prospects for people in any industry.

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The right place at the right time

Sometimes, business success means meeting the right people at the right moments. To meet your professional prospects, it means you have to find ways to get in front of them. And that means you may have to think outside the box, get creative, and make that extra effort to prove to them why they should do business with you and your company. With that in mind, here are five ways that you can do to get in front of your prospects right away.

1. Get active

Be an Active Participant in Your Industry – Go sign up for a conference, networking event, happy hour, or workshop that is relevant to your business and industry. Try to get to both local and national events so you can expand your professional influence. Even if you’re not yet a leader in your industry, you can absolutely be an active participant. Once signed up, seek out if the event has an online Facebook group or community where you can meet other attendees right this minute.

2. The old phone method

Pick Up that Phone – While it can be less intimidating to send an email to a prospect, this may not always be the best method. These days, emails are easy to ignore. They can also slip your prospect’s mind. So, pick up that phone and give them a call instead. Sometimes it’s the more traditional methods of contact that really show you’ve put in an extra effort. Reach out to current and past clients, or your personal network and get out there.

3. Free Service

Offer a Free Service and Gather Your Prospects– It’s no secret that people like free things. By offering a free product or service can get your foot in the door at any given business. However, why not take it one step further? Pair that free product or service with a free breakfast or lunch. This is perfect if you want to make a presentation and have a number of prospects there at the same time. Not only do you provide a free meal and a business opportunity to your prospects, but they also have a chance to network with like-minded professionals. It’s a win-win for everyone. Make arrangements, blog about it and announce it to your email database and get in front of people in the next five minutes.

4. Persistence

Persistence and Consistency are Linked to Success – Two of the most important things you can do for your business is to be persistent and consistent. The only way to get access to worthy prospects is to stay visible. And to do that you must continue to move forward with marketing yourself and getting in contact with prospects. However, it’s important to find the right balance being overly persistent and irritating and the right amount of follow-up so that you stay present in the minds of your prospects. In the next five minutes, work on emailing or reaching out via social media to your prospects, and go through your marketing for brand inconsistencies.

5. Be relevant

Be Relevant and Stay Relevant – You’re not going to get the feedback and professional response you want and need unless you’re relevant and on top and ahead of industry standards. There are many ways to showcase your relevancy, including web content, conferences and workshops, and published studies, books, and articles. Staying relevant also means staying in the news. And we all know that staying in the news means stable and increased interest in what your company offers its prospects. Spend the next five minutes writing down ways you can expand your relevant influence through outreach such as sending a list of news ideas to local media outlets that you could be their source about, or spend time creating a list of potential blog topics that could raise your profile.

Getting in front of prospects is a crucial part to building your business and your client list. Never wait for them to find you. Instead, do a little bit of the legwork yourself and go to them. Research their needs and present your product or services as a way to solve a problem or a way to better their lives. If you can do that, you’ll find success.

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

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16 Comments

16 Comments

  1. Matthew

    April 24, 2012 at 12:19 pm

    #6: Send out a monthly e-Newsletter! It’s easy and cost effective with the right system in place.

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Business News

New company beats Amazon with next morning delivery?

(BUSINESS NEWS) Amazon has a new competitor in South Korea: Coupang, with faster shipping than Prime.

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delivery services

What if I told you Amazon Prime’s, 1-3 day guaranteed delivery time isn’t the fastest e-commerce service the world has to offer? You would think I’m lying right?

Coupang, one of the world’s fastest delivery services located in South Korea, allows you to order any item, anytime before midnight, promising that it will be at your doorstep by 7am! (I wasn’t lying!) With 70% of its employees living within a 10 minute radius of a Coupang center, 80% of residents residing in populated cities and 95% of it’s population owning a smartphone, South Korea has become the perfect e-commerce epicenter. Coupang employees over 10,000 people who together deliver 99.3% of all orders within 24 hours. Imagine it’s Tuesday night, you’re falling asleep and suddenly remember you forgot to get your wife a present for her 50th birthday tomorrow. You have two options: accept your fate of being put in the dog house for three long weeks, or quickly order a few great items off Coupang’s website that’ll be delivered BEFORE she even wakes up!

Like Amazon, Coupang allows its customers to create a profile, store desired products in a list, and check out using your saved payment method. Half of South Korea’s total population of 51.6 million has installed Coupang’s app with a surge of people trying Coupang for the first time during stay at home orders due to the Coronavirus pandemic. The company struggled to meet fulfillment demands, especially those including PPE, household cleaning products, and children’s necessities. While many companies are struggling to stay afloat, Coupang is quickly adapting to meet consumer demands. In March, the company opened a new logistics center to expand its overnight/same day delivery services and is currently working to reach an even broader population.

Believe it or not, right before Coupang received a $2 Billion investment from SoftBanks, its founder, Kim Bom debated walking away from it all. Bom founded the company in 2010, receiving the investment in 2018 and is expected to pursue an IPO by the end of 2020. So for all of you entrepreneurs wondering if you should give up on that decade long dream…DON’T. Coupang went from selling a few hundred items each day to 3.3 million. Now that’s what you call entrepreneurism!

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Business News

Google plans to pay publishers for content (a little too late)?

(BUSINESS NEWS) Google will finally pay publishers for news, but only a few, and they have to meet Google standards.

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I mean…could you get any greedier Google? (Chandler Bings voice).

After years and years of pressure and complaints from publishers that Google’s search feed doesn’t properly recognize them or the news they work so hard to report, Google has finally announced that they will begin to pay publishers for content. But only some.

WHAT A LOAD OF BS.

According to the News Media Alliance, Google profited 4.7 BILLION in 2019 as a search engine for the news industry. So now, not only is Google fleecing its content providers and the writers who are working to create material for them, but it’s quite likely that Google’s algorithm is pushing paid news to the top of its search feed. What does this mean for users? It means that for one, you will see what they want you to see, but most importantly, it means that Google HAS the money to pay its publishers but chooses not too!

Google’s announcement to start paying publishers excludes all publishers outside Brazil, Germany, and Australia. Even within the countries that Google closed a deal with, there are many that do not meet its “high quality content” requirement for a paid position. The problem with all this nonsense is that we stopped letting the news come from others like us, and instead, according to the U.S News Media Alliance, the news is entirely owned by a handful of companies. You may have 635 channels on your TV, but if you google…or maybe you should duck duck go it, you’ll find that all those channels lead back to one huge organization.

SO WHAT THE HELL IS GOING ON?

Google has definitely been pressured to make some big changes, and while paying publishers is a good first step in the right direction, is it enough to make up for years of damage?

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Business News

International start up turns LinkedIn profiles into resumes

(BUSINESS NEWS) Rezi is an AI driven app that can turn LinkedIn profiles into resumes within minutes. Save time and optimize your chances of getting noticed.

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resumes

If you have already put work into creating your LinkedIn profile, you can parlay that into a resume with a plug-in download and a few clicks thanks to the AI-powered resume builder, Rezi. The company started as a weekend project in 2015 by CEO and Founder, Jacob Jacquet, to address the challenges his recently-graduated friends were having with writing hirable resumes.

According to the Rezi website, the company began by studying resumes and how they interacted with Applicant Tracking Systems (ATS), which companies use to manage online applications. Rezi wanted to educate job seekers on ATS while developing resources to create optimized resumes. This effort began as a resume template offered on a WordPress site. Once it hit Reddit with an explanation of the success of the resume, it quickly gained traction. Rezi then decided to focus on the South Korean job seeker market and became the most recognizable global startup in Seoul, according to the Rezi website.

The company’s next step was to go the direction of software as a service (SaaS) and support job seekers who wanted to make a resume in minutes. Rezi now offers a free plug-in version where users can transform their LinkedIn profile into a resume.

They also offer AI keyword targeting which helps users write resumes tailored to the job description for which they are applying by giving you keywords to include from a pasted job description that would best accommodate ATS filters. In addition to resume keywords, Rezi can also identify formatting errors such as missing bullet points, buzzwords, and useful content. Flexible formatting tools allow users to customize resume aesthetics such as font size, line height, and zoom level right within the app. The Rezi Score tool will then give instant feedback to guide resume formatting.

They also offer professional resume writers to edit resumes and provide suggestions and tips to improve content. One of the most unique features of this offering is that Rezi offers a private, updated, and sharable link to your resume. Users can get started for free but monthly plans range from $3-$9 and quarterly plans from $8-$89.

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