Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

ActiveRain, Trulia merging into one URL, making the marriage official

(Business News) Trulia welcomes ActiveRain into their fold in an official way, which they say will offer agents even more exposure.

trulia employees

trulia employees

Trulia and ActiveRain merging

Publicly traded Trulia acquired Market Leader in 2013 for $355 million, which included real estate blogging platform, ActiveRain.

Today, Trulia Co-Founder, Pete Flint penned a letter to ActiveRain users, welcoming them to the family, as the two officially merge and share a URL. All ActiveRain blogs will now be on the URL “https://activerain.trulia.com.”

bar
This morning, Flint published his first ActiveRain post, explaining the changes, and while comments are of mixed sentiment, Trulia asserts that they see this move as a positive for all involved, offering even more exposure for agents (a theme they’ve frequently repeated in public and private conversations of late):

Dear Rainers,

I’m pleased to be publishing my first post to the ActiveRain community. I’ve followed the community for years now and feel that ActiveRain was one of the hidden gems in the Market Leader acquisition last year.

Advertisement. Scroll to continue reading.

I admire the passion and strong sense of community that you have built with ActiveRain. It’s an authentic place that was created with a lot of hard work by its members.

The value of the community is built on its foundation as a place where people can voice their opinions and share the experience of a life in real estate. And I appreciate the success people have found through blogging and building their professional network here.

As I step back and look at what you have built I think there are a lot of ways we can join forces. That’s why Trulia is working with the Active Rain team to forge a new path together. Since the acquisition there have been updates to improve the experience and effectiveness of the Active Rain site.

And as part of this process, ActiveRain and Trulia will be merged into one domain this week. What this means is that you’ll see an additional word in the URL for your blog post, like this:

https://activerain.trulia.com/blogsview/4352793/a-bold-move-to-connect-you-with-more-consumers

Advertisement. Scroll to continue reading.

We believe that combining Trulia’s 35 million consumer visits per month with the enormous amount of blogging content on ActiveRain is a great fit. We intend this to be a great move for both websites.

For example, as part of the process of merging the URLs we are making the ActiveRain community more accessible to consumers and agents from Trulia, encouraging more interaction and delivering more value to members. At the same time, the goal is to keep true to ActiveRain’s values as an independent community that encourages discourse and sharing ideas. Our goal is to maintain ActiveRain’s role as a great place for people in the real estate industry to connect and grow their businesses.

Ultimately, a stronger, more vibrant ActiveRain community drives value both to Trulia’s consumer audience that is hungry for real estate information and the Rainers that bring it to life.

So I’m happy to say, ActiveRain, welcome to the Trulia family, we look forward to being a part of your story moving forward.

Thanks,
Pete

Advertisement. Scroll to continue reading.

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

(BUSINESS NEWS) As job searching continues to go global, a deeper understanding of the employment mindset is needed.

Opinion Editorials

(Editorial) While the industry reflects on Zillow's acquisition of Trulia, one research firm cites potential anti-trust blood that could be on the companies' hands.

Housing News

After the housing market completely crashed, many of us remain braced for the next shoe to fall, but should we be freaked out or...

Tech News

(Tech News) Trulia is shifting their strategy as evident in their joining RESO as an industry partner and Board of Directors member, effective in...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.