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9 Austin startups every entrepreneur should know about

No matter where you live, there are some pretty cool Austin startups that you should know about – they will inspire you, help you grow your business, and improve our world.

Looking at some select Austin startups

As The American Genius is based in Austin, Texas, we make a habit of keeping track of inspiring startup businesses, as well as startups that are useful for other entrepreneurs. Here’s a summary of some of the coolest new businesses founded in Austin. In a city of startups, it’s to be expected that many new businesses are out to help other small businesses improve their marketing, social media engagement, and promotional materials. There are brands that will inspire you to think outside of the box, so let’s take a look at some companies that are keeping Austin weird:

Get anything delivered, stat

favor app
Favor is a smartphone app you can use to get anything delivered, from coffee to office supplies, even if the original company or service doesn’t provide delivery. It’s a personal assistant for the modern age.

Boost your social media marketing efforts

Spredfast is a startup of marketing experts specializing in social media. They provide a number of different software platforms for creating social media campaigns, connecting to customers, and analyzing your customer data.

Improve your business by educating yourself is an online learning site with courses to help entrepreneurs improve their small businesses.

Decipher a Twitter user’s personality

analyze words
Analyze Words uses psychological analysis of language used in Twitter posts to tell you more about the personalities of your customers, or of your business’s own Twitter account.

Up your investment game

draft investing app
DRAFT is an app that uses crowdsourced data to help you improve your investment game.

Others handwrite your letters for you

Want to give your customers the personal feel of a handwritten letter, but simply don’t have time? MailLift does it for you.

Check your entire site for grammatical errors

When it comes to your marketing materials, don’t rely on spellcheck to get it right. Correctica can scan your emails, PDFs, and websites for a wide range of grammatical and content errors.

Think outside of the box

bronko box
Moving? The reusable, rentable Bronko Box is a cheaper and more environmentally friendly alternative to the old cardboard-and-tape arrangement.

Find inspiration in Mitscoots’ philanthropy

When you buy a pair of made-in-the-USA socks from Mitscoots, the company donates another pair to an organization that passes them on to homeless folks. Mitscoots are even designed with the homeless in mind – these socks are made to last, even if you wear the same pair day after day.

Keep up the good work, startups of Austin!


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Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.



  1. Melissa

    July 13, 2015 at 9:42 am

    This is Melissa, Social Media Manager at! Thanks so much for including us on your list! 🙂

    • Lani Rosales

      July 13, 2015 at 2:56 pm

      Melissa, we're honored to share Austin with ya 😉

  2. Kacy

    July 14, 2015 at 11:12 am

    This is Kacy of DRAFT, thank you for the feature among such awesome startups. Gotta love Austin!

  3. Steven Garcia

    July 14, 2015 at 9:25 pm

    What about Uberpong? This company has been around longer than some of these and created a great business and brand from nothing.

    • Lani Rosales

      July 16, 2015 at 11:09 am

      Ooh good one, Steven! I actually met Uberpong founder, David Lowe, digitally before he moved to America, and absolutely adore their idea, model, and hustle. You're right, they're a really cool part of the startup ecosystem.

      We wrote about them a few years back for those that don't know Uberpong:

      *Note: as mentioned, this list of 9 is not a "best of" or "top 9" list, it's just a sampling of some cool stuff going on in Austin; we'll be doing more roundups! 😀

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