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Agent Success Tracker helps Realtors make more money

Curved Labs launches to set goals and track real estate agent activities, aiming to boost success.

agent success tracker

All Realtors have goals

It is no secret that all Realtors have goals, but what those look like vary, and how they are met do as well, but what varies the most widely is how it is tracked. Some agents just say to themselves, “if I can pay my mortgage on time every month, my sales goals are met,” while others commit to their team publicly that they plan on closing a minimum of 20 sides per quarter.

Regardless of the goal or the means to meet that goal, Curved Labs LLC has announced the launch of Agent Success Tracker, a web-based sales activity management product designed for real estate professionals to set their income goals and record their daily lead generation activity.

Keeping the tool simple

The company has sought to keep the tool simple – just enter an annual income goal, and it will automatically calculate how many contacts, appointments, agreements, contracts in escrow, and closed transactions are necessary to reach that goal. While there are task trackers in existence, the calculations specific to Realtors is sorely lacking.

Agents record their daily lead generation activity and any appointments, agreements, contracts in escrow, closed transactions, or commissions for that day and Agent Success Tracker analyzes this activity to provide feedback and insights on what the agent is doing right, what they need to do more of, and what they need to improve.

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Holding yourself accountable

Jason Blackburn, CEO and Co-Founder says, “Success as a real estate agent begins and ends with your ability to hold yourself accountable. Each of us has a responsibility to produce results. We owe this to ourselves, our clients, our brokers, and our families. We cannot fulfill this responsibility without managing ourselves. No one can succeed without self-discipline, determination, initiative, and resourcefulness. You are going to need all these things and more. That is why we created to help agents keep the commitments they have made to themselves and others. It is technology that helps you stay accountable. It is technology that helps you stay focused on what is important to your success.”

The product is a month-to-month subscription service and offers a 30-day free trial for real estate agents. The company has plans to release mobile versions by the end of the year.

Tracking and refining these methods to reach goals is a method to improve income and make more money, simply by being aware at every stage of production and making changes in real time, rather than when making new year’s resolutions.

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Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.



  1. galenward

    June 22, 2012 at 12:55 pm

    Success Tracker looks like the rare product in the real estate industry that is clever, elegant and simple. Nice work!

    • JasonBlackburn

      June 22, 2012 at 2:25 pm

       @galenward Galen, thank you for the kind words, as that is exactly what we were going for. I like to call it a pre-crm that helps an agent get to the point where they will need one.

      • Matthew Hardy

        June 28, 2012 at 8:34 pm

         @JasonBlackburn Congrats on your product Jason! Regarding your idea “to call it a pre-crm”, as publishers of the real estate CRM software titled “Real Estate Success Tracker”, we know just what you mean! All the best to you.

  2. patrickstoker

    June 22, 2012 at 2:59 pm

    Just Signed up. Looks like this will e very helpful. Do you have a video or some sort of best practices guide?

  3. JasonBlackburn

    June 22, 2012 at 3:06 pm

    As a thank you to AGbeat readers, I created a coupon code that is worth 25% off the monthly subscription for life…just enter in “agbeat25′ when signing up and you will receive the discount once the 30day trial period ends…

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