Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius


Austin startup, Mifft empowers wronged consumers

Don’t get angry, get Mifft

In a bold move to empower consumers, Austin startup, Mifft has launched to aid consumers who struggle to communicate with a business, providing direct feedback to businesses on behalf of the consumer in an effort to help resolve issues quickly and conveniently.

A tale of Mifft in action

Mifft’s most recent success story comes from a Whataburger in Austin, Texas. Early one January morning, a customer returned home after picking up an order at the drive-thru only to find half of the order was missing. This was not the first occurrence for the customer at this location. Using their Mifft smartphone app, the customer sent a complaint to the Whataburger management where the order was placed. A Mifft messenger then phoned that location to personally relay that message.

“We do not receive complaints from third parties,” said the shift manager to the Mifft messenger. After a futile attempt to escalate the complaint and file it with the Whataburger consumer hotline, Mifft submitted the customer’s feedback via the fast-food chain’s website and posted about their experience on Twitter and Facebook. One day later, the Whataburger corporate social media team and the general manager for the Whataburger location responded with an apology and corrective steps to amend the issue.

Mifft is not Yelp

Yelp is an amazing consumer tool to lend feedback, both positive and negative, but there is little guarantee that the company will be aware of the feedback. Mifft takes a different angle, as they discreetly relay customer feedback to businesses via messages from their smartphone application. If the business responds within 72 hours, Mifft will relay that response to the consumer.

Advertisement. Scroll to continue reading.

This is one app that business professionals will want to pay attention to and not ignore, and public relations professionals will tell you that when you receive complaints, it is simply a chance to do right by someone and turn them into a fan – the magic is not in resolving the complaint, it is in how you deal with it.

How to be an alpha tester

The company says, “Think of Mifft as a mobile suggestion box in your pocket.” The service is currently in very early alpha test mode, simply point your smartphone browser to in the event you have feedback for a company like Whataburger and hope for a direct response.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.


Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

Social Media

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

Business News

Maybe this won't come as a surprise, but the statistics sure are telling- having depression and social media usage are linked.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.