Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

Better Homes Realty acquires Condo Domain

Combining tradition with technology to better target urban areas, Better Homes Realty has acquired web-based real estate company, Condo Domain.

better homes realty

better homes realty

Better Homes’ big acquisition

Better Homes Realty has acquired Condo Domain for an undisclosed amount in order to expand its market share in urban and condo markets, targeting September 2012 for their new brand launch date. The two companies will maintain their own unique identities and full suite of marketing and sales collateral that seeks to allow agents within the company to be both local and national.

“We are thrilled to add Condo Domain to our exclusive internet marketing system. This addition will firmly establish ourselves as both an innovative lifestyle brand and one of the fastest growing estate companies”, Lawrence Vecchio Broker Owner Better Homes Realty VRI Realty.

Vecchio tells AGBeat that Better Homes Realty has been a technology based company for many years, with this acquisition adding depth to their innovations, to “propel what we already have in place.” The acquisition includes the talent from Condo Domain, and the in-house systems and technologies they have become so well known for.

Strengths and weaknesses

Having evaluated their strengths (technology, online consumer engagement) after eight years in the business, Condo Domain also evaluated where they had room for improvement. Founder Anthony Longo tells AG that the company began quietly seeking a partner to strengthen their real estate business and boost their ability to recruit, train, and operate.

Advertisement. Scroll to continue reading.

During that search, Longo met Vecchio, a long time real estate industry veteran who understands the intersection between the traditional real estate practice and innovations in technology. Also attractive to Longo was Vecchio’s title and mortgage components, so together, they feel that the complete package has come to fruition, and they have ambitious plans for the company.

About Better Homes Realty: the company is a leading full-service residential real estate brokerage that uses an innovative combination of a comprehensive online presence, robust proprietary technology and knowledgeable local agents to offer its clients fast, responsive and transparent service. The Company’s award-winning, user-friendly website gives its users access to comprehensive local Multiple Listing Services, home listings, rentals, foreclosures, recenty sold data, as well as other relevant market and neighborhood information. The Company’s proprietary technology leads the industry with exclusive website marketing, including https://www.BetterHomes.com, HomesinYourTown.com and RealEstateNetBranch.com.

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

Click to comment

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Real Estate Technology

(TECH NEWS) It turns out that Internet of Things, like smart bulbs in homes, are not secure and give up your info - here...

Real Estate Marketing

(MARKETING) Your fancy, self-animating website might be making people violently ill, even if it is insanely beautiful. Sorry...

Real Estate Marketing

(MARKETING) Conduit is a CRM that does more than CRM, it analyzes your networking data to help you see how to improve your relationships.

Real Estate Corporate

(REAL ESTATE) Zillow has long been a data powerhouse, but a lawsuit about a $150M listing offers a look into listings claims.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.