Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

Can your website pass the “drunk user” test?

Is your web design so user-friendly that even an intoxicated individual could successfully navigate it? Want to find out? Here’s how.

Go, getchyo drink on

Drinking on the job is something that many of us wish for during our mundane daily routines. How great would it be to combine Miller Time with work time?

Now imagine getting paid $250 every time you embark to intoxication-station. Sounds crazy, right? Well it’s not so crazy for Richard Littauer at theuserisdrunk.com.

bar
This innovator states that every website should be so user-friendly that a drunk person could use it. Being that it is difficult for website developers to test out their creation while intoxicated, there is now someone who can do that for them.

How did this all get started??

Littauer’s premise for his business is that he will get very drunk and peruse a website. He will then send the developer a document that notates where he felt the website could use some work. Also included is a screencast of Littauer reviewing the website, and how could that not be entertaining?

If you take Littauer’s liver out of the equation, this is a brilliant idea. While your website may not be a go-to for drunk people specifically, all websites should be as simple to use as possible in order to gain use. Most Internet users do not fall under the category of “tech-savvy”, so it is always best to produce user-friendly websites. It should go without saying that producing a difficult-to-use-website will result in lower user traffic.

Advertisement. Scroll to continue reading.

Littauer is a UX professional and full stack developer with years of experience. He explains on his websites that a mantra for UX is that you have to design the website as if the user will be drunk while using it.

Business is booming

According to his site, he has (drunkenly) evaluated eight websites so far. Littauer explains in his site’s FAQ that he limits his work to twice a week in an effort to combat a dependency of alcohol while working. While this is an interesting endeavor, thankfully it is not Littauer’s full-time job.

If you are concerned about how easily your website is able to navigate, Littauer is the man to go to. This is a helpful and unique route to take if you want to ensure the best possible website. For $250, Littauer will get drunk and help you achieve a great final product, negating the idea that “you can’t do two great things at once”.

Update: over the weekend, Littauer doubled the price of his services… business must be good!

Advertisement. Scroll to continue reading.

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

1 Comment

1 Comment

  1. Gabe Sanders

    April 11, 2015 at 9:26 am

    Lately, it seems that no matter how easy I try to make my website’s usability, there’s still people who just don’t get it. And, if I make my site too easy to use, I will loose a lot of functionality.

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

Trending

KEEP READING!

Business Marketing

Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue?

Business Marketing

Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing.

Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Marketing

As a small business owner or non-tech-savvy person dipping into marketing, getting free models is a dream. This tool makes it possible.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.