Connect with us

Business News

HyperSocial Connections: how buyers are connected to agents

After acquiring SocialBios in 2011, Realtor.com has now launched their HyperSocial Connections tool which shows consumers who they have in common with any agent via Facebook. In an era of social proof, this will be a definite help to agents looking to profit from their networking efforts.

Published

on

SocialBios features made live on Realtor.com

In 2011, Realtor.com operator, Move, Inc. acquired social platform SocialBios, then announced in January that the acquisition had come to full fruition in the form of two mobile-enabled “HyperSocial™” tools in beta – Agent Profile Pages and Agent Recommendations integrated into the Find a Realtor directory.

The HyperSocial™ agent search tools will initially span Facebook, LinkedIn, Twitter, Google and FourSquare, and the company says that “through social graphing technology, the HyperSocial™ Agent Profiles surface mutual connections, extended relationships, and shared interests by layering the social networks of agents and consumers.” Profiles feature recommendations and have a branded URL.

Pumping up Realtor profiles

Now, when users look up a Realtor on Realtor.com, their full profile appears as below:

As you can see, when you click “HyperSocial Connections,” the system allows users to log in with Facebook to see what connections they have in common with that Realtor and even what hobbies and interests are shared, with Realtor.com’s theory being that this works not only as an ice breaker but as a means of social verification of an agent.

From a consumer perspective, however, “HyperSocial Connections” is not an obvious term for “click here to see who you have in common on Facebook,” and could be overlooked – the positioning is lacking, despite the company’s attempt at brand consistency. Additionally, there is no explanation to the consumer as to why they would want to grant permission for Realtor.com to access their Facebook over a manual Facebook search of the agent’s name. In fact, there is not even a “what is this?” button anywhere on the tab, so in the era of heightened privacy concerns, this could curb adoption as there are no assurances, explanations, or even clarity as to what the tab means.

The takeaway

The world of social verification is very real, and we have waited nine months for Realtor.com to build out their products in conjunction with SocialBios and while the tab itself could use some clarification, the product itself is solid and because it is free, is a major value added for Realtor.com users.

Realtors can get started here.

Business News

New company beats Amazon with next morning delivery?

(BUSINESS NEWS) Amazon has a new competitor in South Korea: Coupang, with faster shipping than Prime.

Published

on

delivery services

What if I told you Amazon Prime’s, 1-3 day guaranteed delivery time isn’t the fastest e-commerce service the world has to offer? You would think I’m lying right?

Coupang, one of the world’s fastest delivery services located in South Korea, allows you to order any item, anytime before midnight, promising that it will be at your doorstep by 7am! (I wasn’t lying!) With 70% of its employees living within a 10 minute radius of a Coupang center, 80% of residents residing in populated cities and 95% of it’s population owning a smartphone, South Korea has become the perfect e-commerce epicenter. Coupang employees over 10,000 people who together deliver 99.3% of all orders within 24 hours. Imagine it’s Tuesday night, you’re falling asleep and suddenly remember you forgot to get your wife a present for her 50th birthday tomorrow. You have two options: accept your fate of being put in the dog house for three long weeks, or quickly order a few great items off Coupang’s website that’ll be delivered BEFORE she even wakes up!

Like Amazon, Coupang allows its customers to create a profile, store desired products in a list, and check out using your saved payment method. Half of South Korea’s total population of 51.6 million has installed Coupang’s app with a surge of people trying Coupang for the first time during stay at home orders due to the Coronavirus pandemic. The company struggled to meet fulfillment demands, especially those including PPE, household cleaning products, and children’s necessities. While many companies are struggling to stay afloat, Coupang is quickly adapting to meet consumer demands. In March, the company opened a new logistics center to expand its overnight/same day delivery services and is currently working to reach an even broader population.

Believe it or not, right before Coupang received a $2 Billion investment from SoftBanks, its founder, Kim Bom debated walking away from it all. Bom founded the company in 2010, receiving the investment in 2018 and is expected to pursue an IPO by the end of 2020. So for all of you entrepreneurs wondering if you should give up on that decade long dream…DON’T. Coupang went from selling a few hundred items each day to 3.3 million. Now that’s what you call entrepreneurism!

Continue Reading

Business News

Google plans to pay publishers for content (a little too late)?

(BUSINESS NEWS) Google will finally pay publishers for news, but only a few, and they have to meet Google standards.

Published

on

google, bad

I mean…could you get any greedier Google? (Chandler Bings voice).

After years and years of pressure and complaints from publishers that Google’s search feed doesn’t properly recognize them or the news they work so hard to report, Google has finally announced that they will begin to pay publishers for content. But only some.

WHAT A LOAD OF BS.

According to the News Media Alliance, Google profited 4.7 BILLION in 2019 as a search engine for the news industry. So now, not only is Google fleecing its content providers and the writers who are working to create material for them, but it’s quite likely that Google’s algorithm is pushing paid news to the top of its search feed. What does this mean for users? It means that for one, you will see what they want you to see, but most importantly, it means that Google HAS the money to pay its publishers but chooses not too!

Google’s announcement to start paying publishers excludes all publishers outside Brazil, Germany, and Australia. Even within the countries that Google closed a deal with, there are many that do not meet its “high quality content” requirement for a paid position. The problem with all this nonsense is that we stopped letting the news come from others like us, and instead, according to the U.S News Media Alliance, the news is entirely owned by a handful of companies. You may have 635 channels on your TV, but if you google…or maybe you should duck duck go it, you’ll find that all those channels lead back to one huge organization.

SO WHAT THE HELL IS GOING ON?

Google has definitely been pressured to make some big changes, and while paying publishers is a good first step in the right direction, is it enough to make up for years of damage?

Continue Reading

Business News

International start up turns LinkedIn profiles into resumes

(BUSINESS NEWS) Rezi is an AI driven app that can turn LinkedIn profiles into resumes within minutes. Save time and optimize your chances of getting noticed.

Published

on

resumes

If you have already put work into creating your LinkedIn profile, you can parlay that into a resume with a plug-in download and a few clicks thanks to the AI-powered resume builder, Rezi. The company started as a weekend project in 2015 by CEO and Founder, Jacob Jacquet, to address the challenges his recently-graduated friends were having with writing hirable resumes.

According to the Rezi website, the company began by studying resumes and how they interacted with Applicant Tracking Systems (ATS), which companies use to manage online applications. Rezi wanted to educate job seekers on ATS while developing resources to create optimized resumes. This effort began as a resume template offered on a WordPress site. Once it hit Reddit with an explanation of the success of the resume, it quickly gained traction. Rezi then decided to focus on the South Korean job seeker market and became the most recognizable global startup in Seoul, according to the Rezi website.

The company’s next step was to go the direction of software as a service (SaaS) and support job seekers who wanted to make a resume in minutes. Rezi now offers a free plug-in version where users can transform their LinkedIn profile into a resume.

They also offer AI keyword targeting which helps users write resumes tailored to the job description for which they are applying by giving you keywords to include from a pasted job description that would best accommodate ATS filters. In addition to resume keywords, Rezi can also identify formatting errors such as missing bullet points, buzzwords, and useful content. Flexible formatting tools allow users to customize resume aesthetics such as font size, line height, and zoom level right within the app. The Rezi Score tool will then give instant feedback to guide resume formatting.

They also offer professional resume writers to edit resumes and provide suggestions and tips to improve content. One of the most unique features of this offering is that Rezi offers a private, updated, and sharable link to your resume. Users can get started for free but monthly plans range from $3-$9 and quarterly plans from $8-$89.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!