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McDonald’s is calling it quits on olympic sponsorship #IOCyalater

(BUSINESS NEWS) McDonald’s is backing out of a ridiculously ironic sponsorship of the olympics early.

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so long

McDonald’s has announced an end to their partnership with the Olympics, even before the games begin.

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Although they signed an eight year extension in 2012, McDonald’s and the International Olympics Committee (IOC) mutually agreed to end the sponsorship early.

farewell

McDonald’s and the IOC have had a partnership for over forty years. However, with McDonald’s planning to restructure their business after seeing a decline in sales, they felt that the sponsorship may not be as beneficial as it was in the past.

Luckily, the IOC shared they have no hard feelings, however, the fast food giant isn’t the only one rethinking their relationship.

Recently, other major companies have decided to end their partnerships with the Olympics as well. This includes Hilton hotels, AT&T and Budweiser.

Auf Wiedersehen

Although this trend raises some questions, both companies have made statements confirming that the decision was mutual.

They have not and will not discuss any financial details, which they claim to be confidential.

It is only known that McDonald’s had previously paid $100 million in a deal to be included as a “Top Partner” in both the Summer and Winter Olympics. McDonald’s will still be a partner in the Winter Olympics to be held in PyeongChang in 2018 but will not join for the Summer Olympics in Japan two years later.

goodbye

Representatives for the fast food chain claim that this is a part of their plan to focus on other aspects of their business, which the IOC fully supports. They have different priorities, primarily to increase sales, in ways other than sponsorships.

It is all a part of McDonald’s “global growth plan.”

Current CEO Steve Easterbrook has said that he does “not shy away from the urgent need to reset business.” This means other aspects of McDonald’s could be due for review as well. If McDonald’s wants to continue their run as the top fast food chain, they need to increase their sales in more creative ways.

At this time, they have no plans to restructure their food operations sponsorships but they are considering changes.

Perhaps they may reconsider their relationship with IOC, provided the Olympics offer more beneficial advertising opportunities for major companies.

#IOCyalater

Natalie is a Staff Writer at The American Genius and co-founded an Austin creative magazine called Almost Real Things. When she is not writing, she spends her time making art, teaching painting classes and confusing people. In addition to pursuing a writing career, Natalie plans on getting her MFA to become a Professor of Fine Art.

Business News

Ending a dismal year, Samsung says goodbye to CEO

(BUSINESS NEWS) Following a tumultuous year, Samsung now must face their CEO, Kwon Oh-hyun, stepping down.

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Among exploding phones, recalled washing machines and an indicted former chairman, Samsung has had a rough year. Just as they start to get back on track, they have one more crisis to deal with.

Kwon Oh-hyun, Samsung CEO, has officially announced his departure.

In a letter to the employees, Kwon announced his plans to leave the company by March of next year. His words touch on all of the typical sentiments, like that he “had been thinking long and hard about (leaving) for quite some time,” and that he wants to “move on to the next chapter in his life.”

What Kwon doesn’t make clear are his exact reasons for leaving.

He mentions that Samsung is in an “unprecedented crisis inside and out,” without sharing any specifics. Via his own words, Samsung needs to reshape their company to keep up with the ever-changing IT industry.

Kwon believes that young, fresh leadership could be the answer that Samsung needs.

Though Kwon’s departure may seem like another hit for the company, it could be a new chapter for Samsung as well.

And it is a change they desperately need. Recently, Samsung has made the headlines with scandal after scandal.

Earlier this year, Jay Y. Lee, former Vice chairman, was found guilty on multiple charges of bribery. The charge, which Lee is now serving five years in prison for, also resulted in the impeachment of South Korean President Park Geun-hye.

Samsung also lived through two major recalls this year. They officially took the Galaxy Note 7 off of the market after various accusations of batteries overheating led to fires.

Samsung also recalled 2.8 million washing machines because their “violent vibrations” caused some users to be injured.

Major scandals like these are enough for any company to flop. However, Samsung is still in the game. Kwon’s letter calls for the company to start anew, which is exactly what they need to do to stay afloat.

Of course, creating devices that do not cause injuries and fires will be a start. In addition, new leadership will keep the company relevant and hopefully, revive their reputation.

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Business News

Identity-protecting roller stamps are a must for any office

(BUSINESS NEWS) Your identity is one of the most valuable things, that’s why Guard Your ID has created a stamp for when shredders won’t work.

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ID stamp

The massive Equifax hack made nearly everyone feel vulnerable, but the truth is that every day we knowingly engage in activity that puts our privacy at risk.

Just think of how many times you give up your telephone number when signing up for a new magazine subscription. Or the numerous times you thoughtlessly threw away mail containing confidential information.

There are so many opportunities to accidentally reveal private information but luckily, there are an equal number of ways to prevent it. Though you may think that identity theft could never happen to you, it’s better to be safe than sorry.

Of the various tools invented to help you protect your identity, one of the newest is actually very simple. The company Guard Your ID has recently introduced privacy protection rollers and stamps. These gadgets are simple, quick and effective to help shield your identity on virtually anything.

The oil-based ink works on both glossy and non-glossy surfaces without smearing or rubbing off. These stamps work by creating an encrypted pattern which makes text unreadable.

Though shredding is another effective way to protect your identity, the rollers and stamps are more environmentally friendly. At some centers, shredded paper cannot be accepted as recyclable material. In addition, you can stamp more things that you can shred.

For example, you may want to cover up a label on a prescription bottle. The protection stamps are more versatile than shredding, and also more cost effective.

An Identity Protection Stamp can be purchased for under $20 and has a shelf life of 2-3 years. A wide format roller is also available for larger surfaces. In addition, refillable ink can be bought for the wide rollers.

It may seem like a nuisance to start stamping every label, bank statement and mail that contains any piece of private information on it, but in the end, it may be worth it. Just think of how much time you will spend freezing your accounts and recovering your identity if it is stolen.

It may seem silly, but today even a simple stamp goes a long way in protecting your identity.

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Business News

Zuckerberg used VR to highlight hurricane Maria destruction

(BUSINESS NEWS) Mark Zuckerberg tapped into his Occulus VR conference abilities to highlight the damage Hurricane Maria did to Puerto Rico.

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We know at this point that Puerto Rico was devastated by Hurricane Maria, but it can be difficult to understand the true extent of the damage without being there. We’ve seen some images and some video but Mark Zuckerberg is taking it to another level.

In a new partnership with the Red Cross, Zuck is taking to virtual reality to assist relief efforts.

In a presentation from Facebook’s Silicon Valley headquarters, Zuckerberg took Facebook users on a 360-degree tour of the hurricane destroyed island, using a combination of artificial intelligence and satellite imagery to determine areas with the most significant need.

Explaining his use of technology and its purpose, Zuckerberg said, “We use artificial intelligence to build what we call ‘population maps’ so you can look at satellite imagery of an area and get a sense of where it is that people actually live and the density of different places and where there’s infrastructure going to in those places. That’s going to help the Red Cross figure out where people are who need help.”

He also went through Facebook’s plans to restore internet connectivity on the island, which has been struggling to get power and resources back after the category 3 hurricane slammed the island with 125 mile per hour winds last month.

Zuckerberg said his company has already sent employees to the island to investigate damage and get networks working properly.

Speaking on the importance of internet and its integral role in the island’s ability to communicate domestically and abroad, he said, “When you are in the middle of a disaster like this, it’s really important that people have access to the internet. But it’s also important so that when relief workers go down there, they can coordinate with each other and know where people need help.”

There has been a bit of blowback from the VR tour though. A few of Zuck’s critics are calling him “tone deaf” saying that having the avatar chit-chat in front of flooded and destroyed home made it seem like he was cashing in on a natural disaster to plug his Occulus brand.

While his intentions were probably in the right spot, no matter how it came off, this is the first time that VR has been used for disaster coverage and we’re sure it won’t be the last.

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