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NAR Director of Digital Engagement leaves membership for Trulia gig

Todd Carpenter is exiting his NAR position for Trulia job, and it is unclear as to what will happen with the Director of Digital Engagement role. Real estate media companies are on a hiring spree to snatch up recognizable names, including Carpenter.

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Todd Carpenter to leave NAR

AGBeat has confirmed that Todd Carpenter, National Association of Realtors’ Director of Digital Engagement has accepted a position at real estate search giant, Trulia. Carpenter is the first to have been in the Digital Engagement role, and as he leaves, it is unclear as to whether or not the position will remain within the trade organization.

Carpenter’s new title will be the Senior Management Industry Engagement and he will be starting toward the end of the month. A Trulia spokesperson told AGBeat that Carpenter “will be an industry voice” and that the company plans on putting him front and center as he engages the real estate industry.

Zillow has recently made several high profile hires including industry leaders Duane Fouts and Bob Bemis alongside blogger/broker Jay Thompson, all hailing from Arizona. Trulia is marching toward their bid for IPO, and more new hires are possible, not only to match their competitor’s pace, but to impress investors with titled talent acquisitions.

NAR CEO, Dale Stinton told AGBeat, “Todd has indicated he would like to move back to Denver for personal reasons and the overall opportunity was excellent for him. We wish Todd the best of luck and look forward to working with him down the road.”

As pieces of the puzzle continue moving, it will be interesting to watch how the talent shifts from association and real estate practices to large real estate media companies during their hiring spree and it is hard to tell how membership will react as talent leaks.

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

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34 Comments

34 Comments

  1. Jonathan Benya

    April 12, 2012 at 1:23 pm

    Wow, Didn’t see that one coming….

  2. Fred

    April 12, 2012 at 1:46 pm

    Wow that’s big news in the real estate Social Media front! Congrats to Todd, but I hope NAR doesn’t abandon this position.

  3. Greg Afarian

    April 12, 2012 at 1:55 pm

    Everyone is selling out? I’ll take a job too, LOL Todd and Jay are great guys I wish them the best of luck. If anyone can help Realtors with knowledge on social media tools and skills its them! Good Luck, Cheers!

  4. Grant Hammond

    April 12, 2012 at 2:05 pm

    So it ain’t so! I actually spoke with Todd a month ago when I wrote a scathing post about Zillow and the NAR’s lack of a response or direction. Apparently Mr. Carpenter agrees as he now plays for the other team.

  5. Wayne Harriman

    April 12, 2012 at 3:42 pm

    Is there such a thing as free agency in real estate? It’s beginning to look like it…

  6. Ken Brand

    April 12, 2012 at 3:55 pm

    Congrats to Todd and all the current and future lobbyist. This is a prime example of the power of the internet and role it plays in building a personal platform, whether it’s leads to employment at a 3rd party syndication site or your local market place. Apparently being a secret agent still sucks, which is as it should be. Rise up or _______?

    As for what all the current hiring activity means, it’s nice to see plans and strategies unfurl. The known is easier to navigate. Cheers.

  7. Jim Lee

    April 12, 2012 at 4:19 pm

    Another one goes over to the dark side. I’m starting to think Trulia and Zillow are out to hire the entire NAR membership to maintain their access to all our listings.

  8. TheRECoach

    April 12, 2012 at 4:31 pm

    Next Up … Realtor.com?? Who will they snatch up? Is Loni available?

  9. Ira Serkes

    April 12, 2012 at 7:02 pm

    I’ll follow Todd’s adventures …. and hope that he’ll set up the whiteboard-cam wherever he goes!

  10. Drew Meyers

    April 12, 2012 at 9:30 pm

    Congrats to Todd on the new role!

    And to Ken’s quote
    “This is a prime example of the power of the internet and role it plays in building a personal platform”

    Yup, and the ones who understand its power have a massive head start on those who don’t.

  11. Matt Case

    April 12, 2012 at 9:43 pm

    Wow. Tons of shifting in the RE.net and the industry as a whole. Curious to see how it all shakes out, and watch as the strategic plan that Zillow and Trulia are acting on plays out.

    Too bad this whole social media thing is just a fad 😉

  12. bill malkasian

    April 13, 2012 at 8:13 am

    What a tribute to NAR…in the past it was rare for a NAR employee to go into the private real estate sector except for sales. In this case a NAR employee moves to the private sector both for personal reasons but also because he had done a great job within the trade group.
    In this changing industry coming out of the recession, movement will occur more often as groups and companies retrench themselves.

  13. Kevin Troll

    April 13, 2012 at 10:01 am

    best thing ever for NAR and us members. He was a haughty, “mean girl”. He was catty, disrespectful and for one am glad my money from my.dues no longer go to his salary.

    He was an absolute horrible representative of NAR, just ask Greg Cooper or well, me, and, ahem, The Indiana Association of Realtors.

    Toodles. Look where Lindsay Logan’s career is now. (Speaking of Mean Girls.). He has made the grandest of social media faux paus (disasters) than ANYONE in the industry.

    What in the heck was Trulia thinking? But, in the end, I’m ecstatic that he doesn’t speak for, nor represent NAR any longer!

  14. Seth Siegler

    May 10, 2012 at 6:31 pm

    NICE Scoop!

  15. AgentGenius

    May 10, 2012 at 6:32 pm

    Thanks, Seth!

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Better.com CEO fires nearly 900 folks over Zoom, right before the holidays

(NEWS) Better.com CEO, Vishal Garg is no stranger to controversy, but now he emotionlessly laid off 900 employees, effective immediately, via Zoom.

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Better.com CEO Garg

The ironically named website, Better.com, is a mortgage originator with a 4 Billion dollar valuation. Better.com CEO, Vishal Garg is no stranger to controversy not only for alleged fraudulent activities at two previous business ventures and for allegedly misappropriating tens of millions of dollars, but also for the mistreatment of his employees. His now-infamous email, which was leaked by Forbes where he berated his staff, calling them “Dumb Dolphins” and claimed they were “embarrassing him”. One of his “most loyal lieutenants” had to be placed on administrative leave for, surprise-surprise, bullying.

Once again, Garg is making headlines for the mistreatment of his employees. He emotionlessly laid off 900 employees, effective immediately, via a Zoom call. Garg cites “stealing from co-workers and customers by only working two hours per week the as a reason for the mass lay off, claiming that some of his staff only worked two hours per week. What is important to remember, however, is that much of his staff are comprised of underwriters, who are capped at a certain number of files per day, and once they have completed those files, they cannot work again until the next day. This obviously means that “productivity” would look very different for underwriters as opposed to other members of staff.

He also laid off the entire diversity, equity, and inclusion recruiting team, showing what values are actually important to him, and apparently, it is not diversity and inclusion. He claims that Human Resources will be in touch with the recently laid off staff about severance, however, it is unclear what their severance packages will look like. To make matters worse this mass firing occurred just weeks before Christmas. Better.com recently became publicly traded and is prepping to end the year with more than a one BILLION dollar balance sheet.

To treat your employees so callously, and with no regard is totally unacceptable, and the common practice of treating your staff as commodities is becoming increasingly more intolerable. This behavior however is unfortunately not uncommon among CEOs, with an estimated 4%-12% of ALL CEOs exhibiting psychopathic traits, a statistic I was hesitant to believe prior to learning about Garg. And if you feel like you’ve been wrongfully terminated, check out our article to find the best next steps. 

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Business News

Toys R Us is coming back with a vengeance after a rough bankruptcy

(NEWS) Toys R Us is opening their newest store complete with a 2-story slide and ice cream parlor, as well as an exclusive partnership with Macy’s.

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Toys R Us

Millennials rejoice!

Toys R Us is back and better than ever. The toy giant filed for bankruptcy in 2017, which resulted in many nostalgic adults lamenting the loss of their favorite childhood toy store. Not only is Toys R US opening up a new 20,000 square foot location inside New Jersey’s Dream Mall, which will boast a two-story slide and an ice cream parlor, they are also partnering with Macy’s to have products available in 400 stores across the United States, as well as maintaining their presence abroad and online.

This store will be the first Toys R Us owned by WHP Global, who bought a controlling stake this year, but also the only store in the United States. Between big box retailers and one-click ordering with practically instantaneous shipping, many brick-and-mortar retailers just can’t compete. If that wasn’t challenging enough, many businesses face ever-shifting consumer demands, a dragging economy, and a global pandemic, making maintaining brick and mortar stores and businesses, even large ones, incredibly difficult.

Due to the Coronavirus pandemic, many businesses including JC Penney, J. Crew, and Neiman Marcus have faced the same fate and had to declare bankruptcy. However, bankruptcy is rarely the end for many companies. For companies, bankruptcy can mean many things, from reorganization to liquidation, and in some cases other companies get an opportunity to purchase these businesses, meaning consumers may see their favorite businesses return. Other companies choose to completely eliminate their brick and mortar stores entirely and return solely online.

Many stores and businesses are shifting their offerings, creating limited-edition offerings, and going to great lengths to stay in hopes to compete and stay relevant. For example, PetSmart is targeting pet parents this holiday season by offering matching, customizable pet and human sweaters, and holiday pet portraits. In keeping with the “ugly” holiday sweater craze, Microsoft created and sold out a minesweeper “ugly” sweater. Proactiv, which is a famous skincare brand known for its acne healing effects, is rebranding as Alcheeme and is expanding its product lines to offer solutions to many common skincare issues, including eczema, rosacea. And the Container Store is partnering with vendors such as Circuit, The Home Edit, and Blueland. Their Chief Merchandising Officer, John Gehre, said “Sustainability and the support of small businesses are not only priorities for our company, but our customers, too.”

Businesses are attempting to keep up with the needs and interests of the consumer in many creative and well-researched ways during one of the most difficult times for businesses in history

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Business News

Tis the season for employment scams – here’s what to look out for

(BUSINESS NEWS) Desperate times call for desperate measures. Seasonal employment scams are back on the menu and here’s how you can avoid them.

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A serious man considers a clipboard in potential employment scams.

With the sheer amount of desperation surrounding the holidays, employment scams typically have a resurgence during this season. Thanks to the Better Business Bureau, there are some clear warning signs that can help you spot and avoid seasonal scams this year.

The typical crux of any employment scam revolves around a prospective employee’s willingness to pay for something upfront, be it training or some other kind of quasi-justifiable item (e.g., a uniform). However, other iterations of the scam actually involve an “employer” overpaying for something at the onset—albeit with a fake check—and then asking the recipient to wire “back” the extra money.

Either way, these scams can leave you jobless and with less money than you initially had, so here are some things for which you should watch out.

Firstly, employers shouldn’t ever charge you before hiring you. Some industries do require employees to make small purchases on their own dime (i.e., the aforementioned uniform), but payroll will usually deduct the cost of these materials from the employee’s first paycheck—not require payment upfront.

As a general rule, it’s probably best to avoid companies that charge you at all. Aramark, for example, is known for requiring employees to buy company clothes—and they’re no peach to work with. But desperate times may warrant an exception in this regard.

It’s also to your benefit to avoid postings that boast an “interview-free” experience. Put simply, no one is hiring sans an interview unless it’s nepotism or a scam. If you aren’t related to the poster, that doesn’t leave much up for interpretation. Similarly, advertising a large sum of money for disproportionately low amounts of work is a pretty big warning sign.

Finally, watch out for jobs that ask for a work sample before hiring. While this is common for internships, most entry-level positions and beyond aren’t going to require you to complete a project for free before determining whether or not you’re good for the job. At best, this is a tactic to get free work from you; at worst, your application information can be stolen.

It’s sad to think that people would stoop to the level of scamming others amidst the dumpster fire of a year it’s been, but if you avoid these red flags, you should be able to keep yourself safe during this holiday season.

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