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Nike earnings slide as the megabrand struggles

(NEWS) The big parts of the economy machine are moving – What do Nike’s movements say about the economy machine as a whole?




Just do it… or don’t

Nike (NYSE:NKE) announced its fiscal third quarter earnings on Tuesday March 21. The footwear maker beat consensus estimate of $0.53EPS (earnings per share), by earning $0.68 EPS instead. That is $0.15 more than market predictions.

However, its revenue earnings of $8.43 billion fell short of market expectations, hedged at $8.47 billion instead.

The descent

This revenue failure has offset any positive news coming from its EPS performance. On March 22, the day after the earnings declarations, Nike’s stock fell by 7%.

It has recovered only partially since, mostly by bargain hunters rather than strong confidence in its shares.

The athletic brand’s revenue actually grew by 5%, but the market seemed unimpressed. In Q3-2016, Nike’s rate was 7.7%. Their growth figures mostly came from overseas. Sales in emerging markets is up by 13%, especially in Greater China (8%).

In the US, a very competitive market, sales were up only 4%.

The recent earnings report clearly shows Nike has pressured sales growth, 16% off its lifetime high.

Working through it

Analysts were also quick to raise doubts about the sports brand’s “low quality” EPS growth.

Nike’s growth came not from increased sales, but due to other intervening factors.

For instance, they took advantage of a low 13.8% tax rate, and more than half of its revenue came from low-tax regions, and places with other tax benefits.

Many analysts now see a downward trend in Nike’s gross margin, which keeps falling consistently every quarter.

In the latest earnings call, the athletic powerhouse announced a decline of 140 basis points.
It is now clear that Nike could not shake off completely the ailing factors that it struggled to manage all throughout 2016—inventory challenges (over-stocked and under-sold) leading to discounts, and competition (chiefly from Adidas and Under Armor) taking away its American market share.

Market woes

This is especially worrisome for the company, as the brand’s future orders declined 4% as per reports.

Almost half of Nike’s revenue comes from the U.S. market and success at home is crucial.

The swoosh company has provided soft sales growth outlook for fourth quarter, indicating lower revenues than third quarter sales.

This, more than anything else, threatens the footwear giant’s future earnings growth potential.

Nike’s earnings figures may improve once the company adjusts its vast inventory in what the company has labeled as “edit to amplify” step.
It plans to cut 25% of its product line and focus instead on 75% of its products that bring in 99% of sales.

Plan of attack

Nike also plans to cut its product creation cycle by half, and invest more on direct-to-consumer sales, especially through digital offerings.

Nike saw a boost of e-commerce of 18%, which its CEO Mark Parker described as the “foundation” of the company’s future.

Moreover, international markets shall continue to grow for Nike, outpacing its competitors.

Comeback kid

Nike has faced challenges before but have beat back the competition.

For example, Nike’s stock fell 18% last year due to retail challenges and heightened competition. But it recovered its losses.

“Last year we were losing share in the basketball market in North America and now we’re taking it back,” said Trevor Edwards, Nike Brand president during the earnings call.

All hands on deck

On March 29, Nike insider Eric D. Sprunk sold 50,000 Nike shares, in an attempt to boost the stocks.

Other institutional investors have also recently bought shares of the stock, including DZ Bank, Carmignac Gestion, Norges Bank, and Russell Investments Group Ltd.

Brokerages and equity analysts seem divided on their verdict of Nike.

For example, Vetr cut Nike from a rating of “strong buy” to “buy” at a price target of $ 60.36, and then upgraded them back up to “strong buy” at $63.24.

B. Riley on the other hand, stuck with a “neutral” rating with a price target of $56.00.

11 equity research analysts rated the stock as “hold”, 3 as “sell” and 24 as “buy”. Nike seems to have a consensus price target of $61.38 with a “buy” rating.

For now

Although the stock market has been harsh on Nike for the last two weeks, Wall Street is putting its trust on it for now. While Wall Street does that, independent retailers use Nike’s performance metrics as a litmus test for their own.

On April 3rd, Nike opened at $55.73.


Barnil is a Staff Writer at The American Genius. With a Master's Degree in International Relations, Barnil is a Research Assistant at UT, Austin. When he hikes, he falls. When he swims, he sinks. When he drives, others honk. But when he writes, people read.

Business News

How to stop reeking of desperation when you job hunt

(CAREER) Hunting for a job can come with infinite pressures and rejection, sometimes you just want it to be over – here’s how to avoid reeking of desperation.



desperation when job hunting

Whether you were one of the millions of people who quit their job this year in The Great Resignation or you’ve been unemployed since the pandemic began, when you’re looking for work, it can feel hopeless after a while. Just like that student in class who raises their hand at every question, you don’t want to come across as desperate, “pick me, pick me!” Money might be tight. You want to be eager, but you don’t want to be so anxious that you sabotage your job search.

Right now, job seekers have the upper hand, but you want to show off your skills and professionalism, not your neediness.

5 ways you come across as overly desperate for a job:

  1. Applying for multiple positions at the same company. Employers want you to be a fit for a particular job. Instead, tell the hiring manager that you’re open to other positions that might be a good fit.
  2. Checking in with the hiring manager too much. Follow up after an interview, but don’t keep checking in. If they have news, they’ll share it.
  3. Talking about how much you need a job. Don’t bring up your personal issues in an interview. Stay focused on why you are the best person for the job.
  4. Being willing to accept any offer. You should negotiate and go to bat for yourself when you get an offer. Explain why you’re worth more money because you probably are.
  5. Forgetting to ask questions about the bigger picture. You don’t want to be so eager to impress that you don’t think about the company culture and perks. You might be desperate, but getting into a job that doesn’t fit your needs and personality won’t help your situation.

Desperation can make you appear to be in the clearance bin at the store. Sure, you may get something for a great price, but will you actually be able to fully use it when you get it home? As a job seeker, you want to be the premium brand on the shelf. Maybe not every buyer (employer) can appreciate you or even afford you, but when the right one comes along, it’s a good fit.

Employers want team members who will be assets for their company. Your job search needs to start with a strong resume and impressive cover letter. Instead of going for quantity, choose job openings for quality, where you can bring something to the table for the company.

Ask a Manager’s Alison Green has some great resources for getting a job, including a free guide to preparing for interviews. Practice interviewing. Make a great first impression. Know that there is a job out there for you.

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Business News

Study: Employers are inadvertently punishing women that suffer from Endo

(BUSINESS NEWS) A new study reveals the widespread impact of Endo (Endometriosis) in the workforce as well as the entire economy. Change must be made. Quickly.



endo endometriosis pain

Women still face many barriers in their career. It’s been more than half a century since federal law addressed gender discrimination in the workplace, but it still occurs. Whether it’s lack of access to training, an inability to speak up, or pay inequality, it’s all wrong. Sadly, a new study identifies another potential barrier to a woman’s career path – endometriosis.

What is endometriosis?

The Office on Women’s Health (OWH) reports that “endometriosis happens when tissue similar to the lining of the uterus (womb) grows outside the uterus.”

Endo, as its often called, causes varying levels of pain, often chronic pain in the lower back and pelvis. The tissue outside the uterus grows in areas where it can cause even more problems by blocking fallopian tubes and forming scar tissue. There is no cure, but there are some treatment options that can work.

Endo affects about 11% of American women who are ages 15 to 44. Despite the fact that the American Journal of Obstetrics & Gynecology describes endometriosis as “nothing short of a public health emergency,” data suggests that about 60% of endo cases go undiagnosed.

I repeat: 60% of endo cases go undiagnosed.

More than 6 million American women are living with the symptoms of endo without knowing the cause or having the capability to manage their symptoms.

Endometriosis was once considered a career woman’s disease, but a two-year-long study from Finland shows that the disease shapes a woman’s career, not the other way around.

Women with endo take 10 or more sick days than women without endo. They also use more disability days. Other studies support these findings. A 2011 analysis reported that women with endo could lose almost 11 hours of work each week because their endo made it difficult to complete tasks. One US study estimated that women with endo experience more sick days each year, up to 20.

These women often have a lower annual salary and slower salary growth.

How can employers address endometriosis in the workplace?

It’s difficult enough to discuss any type of health problem at work, let alone one that relates to menstruation. Employers have a big problem just dealing with short-term illnesses. It’s hard when a key employee is out for one or two weeks from a surgery. Long-term chronic illnesses, especially those that are invisible, are challenging in the workplace.

Most workplace cultures aren’t designed for people with chronic conditions or disabilities.

It’s going to take a major shift in thinking to deal with endometriosis in the workplace.

Endo isn’t painful period cramps. It’s a serious condition without a cure. Employees who are dealing with endo may be battling intense pain or fatigue. Yes, work needs to get done, but when people are living with a chronic condition, they need accommodations.

Endometriosis may be a woman’s disease, but it does impact the entire economy. One study found that endo had a similar economic burden to that of heart disease or diabetes. Most employers would not think twice about a man who needed extra time to deal with coronary disease, but women often don’t get that consideration, regardless of the condition.

Women with endo aren’t incapable or shirking their duties. They may just need to deal with their pain to stay focused at work. Let’s drop the stigma and help accommodate women who deal with endo.

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Business News

Everyone should have an interview escape plan

(BUSINESS NEWS) A job interview should be a place to ask about qualifications but sometimes things can go south – here’s how to escape when they do.



interview from hell

“So, why did you move from Utah to Austin?” the interviewer asked over the phone.

The question felt a little out of place in the job interview, but I gave my standard answer about wanting a fresh scene. I’d just graduated college and was looking to break into the Austin market. But the interviewer wasn’t done.

“But why Austin?” he insisted, “There can’t be that many Mormons here.”

My stomach curled. This was a job interview – I’d expected to discuss my qualifications for the position and express my interest in the company. Instead, I began to answer more and more invasive questions about my personal life and religion. The whole ordeal left me very uncomfortable, but because I was young and desperate, I put up with it. In fact, I even went back for a second interview!

At the time, I thought I had to put up with that sort of treatment. Only recently have I realized that the interview was extremely unprofessional and it wasn’t something I should have felt obligated to endure.

And I’m not the only one with a bad interview story. Slate ran an article sharing others’ terrible experiences, which ranged from having their purse inspected to being trapped in a 45 minute presentation! No doubt, this is just the tip of the iceberg when it comes to mistreatment by potential employers.

So, why do we put up with it?

Well, sometimes people just don’t know better. Maybe, like I was, they’re young or inexperienced. In these cases, these sorts of situations seem like they could just be the norm. There’s also the obvious power dynamic: you might need a job, but the potential employers probably don’t need you.

While there might be times you have to grit your teeth and bear it, it’s also worth remembering that a bad interview scenario often means bad working conditions later on down the line. After all, if your employers don’t respect you during the interview stage, it’s likely the disrespect will continue when you’re hired.

Once you’ve identified an interview is bad news, though, how do you walk out? Politely. As tempting as it is to make a scene, you probably don’t want to go burning bridges. Instead, excuse yourself by thanking your interviewers, wishing them well and asserting that you have realized the business wouldn’t be a good fit.

Your time, as well as your comfort, are important! If your gut is telling you something is wrong, it probably is. It isn’t easy, but if a job interview is crossing the line, you’re well within your rights to leave. Better to cut your losses early.

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