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Pics from the August Big Ass Social Happy Hour event

(BUSINESS) The Big Ass Social Happy Hour networking event in Austin was designed for people who can’t stand networking events. Join us!

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Wrapping up another successful month

We recently wrapped up another successful BASHH (Big Ass Social Happy Hour) networking event in Austin. It’s an event built for people like us that hate networking events and smarmy egotistical idiots.

This month, we were at Hangar Lounge in downtown Austin which we adore for their beautiful vintage aeronautical theme and extremely professional and kind staff.

We filled the first floor within the first 30 minutes, then people got curious and wandered to the second floor lounge which overlooks the first floor. They were surprised by two twin teens with easels, crafting portraits of attendees by hand. Their art was easily the most fun part of the event (and their art became many of our profile pictures).

It started to drizzle for a minute, but it was uncharacteristically cool on the rooftop deck, so people disregarded the weather and happily chatted about life, guacamole, work, dogs, hiking, and whatever comes naturally to people that aren’t there to cram business cards down your throat before rushing to their next victim.

Below is an artistic depiction of what a BASHH event is like. @AggressiveZen was stealthily shooting all of us all night, and the way she portrayed the night is perfect – gritty but energetic, fun yet productive.

If you’re in Austin or visiting, don’t miss the next event!

[ba-button link=”https://eepurl.com/bf3xMb” color=”yellow” target=”blank”]Sign up here for event alerts[/ba-button]

Feel free to snag pics of you to add to FB:

Peeking from the second floor overlook down to the first. #royalty

Peeking from the second floor overlook down to the first. #royalty

Signing in is always fast and easy peasy!

Signing in is always fast and easy peasy!

Kickin' back, enjoying a cold one after work.

Kickin’ back, enjoying a cold one after work.

Nice lil' fisheye effect here!

Nice lil’ fisheye effect here!

This is what it feels like to be at a #BASHH.

This is what it feels like to be at a #BASHH.

Getting a little more crowded, but we had three floors to spread out on!

Getting a little more crowded, but we had three floors to spread out on!

Frands!

Frands!

Chatting about very important things. Maybe cats or coding, we didn't ask.

Chatting about very important things. Maybe cats or coding, we didn’t ask.

Happy happy!

Happy happy!

Cool shot of the first floor at Hangar Lounge.

Cool shot of the first floor at Hangar Lounge.

Kevin Newsum introduced us all to The New York Code + Design Academy opening up in Austin soon.

Kevin Newsum introduced us all to The New York Code + Design Academy opening up in Austin soon.

The second floor lounge was great for those of us that don't like standing.

The second floor lounge was great for those of us that don’t like standing.

Very Austin.

Very Austin.

No one let the drizzle stop them from going to the third floor rooftop bar!

No one let the drizzle stop them from going to the third floor rooftop bar!

More people streaming in - startup folks, writers, execs, foodies, all in one place.

More people streaming in – startup folks, writers, execs, foodies, all in one place.

It's early, the venue is starting to feel alive!

It’s early, the venue is starting to feel alive!

Tremendously skilled twins drawing attendees' portraits - the highlight of the night!

Tremendously skilled twins drawing attendees’ portraits – the highlight of the night!

Kim is the twins' mom (and agent) - email her at indigobeywellness@gmail.com if you want them at your next event!

Kim is the twins’ mom (and agent) – email her at indigobeywellness@gmail.com if you want them at your next event!

We offer four stickers as ice breakers on name badges. This is always the most popular.

We offer four stickers as ice breakers on name badges. This is always the most popular.

Knock, knock. Who's there? Double. Double who? W.

Knock, knock. Who’s there? Double. Double who? W.

Happy times volunteering at the sign in table!

Happy times volunteering at the sign in table!

Awkward.

Awkward.

She's not the hero that Austin deserves, she's the hero that Austin needs.

She’s not the hero that Austin deserves, she’s the hero that Austin needs.

#BASHH

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Business News

Why a well-crafted rejection email can save your brand, and your time

(BUSINESS NEWS) Job hunting is exhausting on both sides, and rejection sucks, but crafting a genuine, helpful rejection email can help ease the process for everyone.

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Woman sitting at computer with fingers steepled, awaiting a rejection email or any response from HR at all.

Nobody likes to hear “no” for an answer when applying for jobs. But even fewer people like to be left in the dark, wondering what happened.

On the employer side, taking on a new hire is a time-consuming process. And like a box of chocolates, you never know what you’re going to get when you put out ads for a position. So once you find the right person for the role, it’s tempting to move along without further ado.

Benn Rosales, the CEO and co-founder of American Genius, offers an example of why that is a very bad call.

Imagine a hypothetical candidate for a job opening at Coca Cola – someone who’s particularly interested in the job, because they grew up as a big Coke fan. If they get no response to their application at all, despite being qualified and sending follow-up emails, their personal opinion of the brand is sure to sour.

“Do you know how much effort and dollars advertising and marketing spent to make [them] a fan over all of those years, and this is how it ends?” Rosales explains. This person has come away from their experience thinking “Bleep you, I’ll have tea.”

To avoid this issue, crafting a warm and helpful rejection email is the perfect place to start. If you need inspiration, the hiring consultants at Dover recently compiled a list of 36 top-quality rejection emails, taken from companies that know how to say “no” gracefully: Apple, Facebook, Google, NPR, and more.

Here’s a few takeaways from that list to keep in mind when constructing a rejection email of your own…

Include details about their resume to show they were duly considered. This shows candidates that their time, interests, and experience are all valued, particularly with candidates who came close to making the cut or have a lot of future promise.

Keep their information on file, and let them know this rejection only means “not right now.” That way, next time you need to make a hire, you will have a handy list of people to call who you know have an interest in working for you and relevant skills.

Provide some feedback, such as common reasons why applicants may not succeed in your particular application process.

And be nice! A lack of courtesy can ruin a person’s impression of your brand, whether they are a customer or not. Keep in mind, that impression can be blasted on social media as well. If your rejections are alienating, you’re sabotaging your business.

Any good business owner knows how much the details matter.

Incorporating an empathetic rejection process is an often-overlooked opportunity to humanize your business and build a positive relationship with your community, particularly when impersonal online applications have become the norm.

And if nothing else, this simple courtesy will prevent your inbox from filling up with circle-backs and follow-up emails once you’ve made your decision.

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Business News

Are Gen Z more fickle in their shopping, or do brands just need to keep up?

(BUSINESS NEWS) As the world keep changing, brands and businesses have to change along with it. Some say Gen Z is fickle, but others say it is the nature of change.

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Gen Z woman shopping outside on a laptop.

We all know that if you stop adapting to the world around you, you’re going to be left behind. A recently published article decided to point out that the “fickle” Gen Z generation are liable to leave a poor digitally run site and never return. Now of course we’ve got some statistics here… They did do some kind of due diligence.

This generation, whose life has been online from almost day one, puts high stakes on their experiences online. It is how they interact with the world. It’s keyed into their self-worth and their livelihoods, for some. You want to sell online, get your shit together.

They have little to no tolerance for anything untoward. 80% of Gen Zers reported that they are willing to try new brands since the pandemic. Brand loyalty, based on in-person interaction, is almost a thing of the past. When brands are moved from around the world at the touch of your fingertips there’s nothing to stop you. If a company screws up an order, or doesn’t get back to you? Why should you stick with them? When it comes to these issues, 38% of Gen Zers say they only give a brand 1 second chance to fix things. Three-quarters of the surveyed responded saying that they’ll gladly find another retailer if the store is just out of stock.

This study goes even further though and discusses not just those interactions but also the platforms themselves. If a website isn’t easy to navigate, why should I use it? Why should I spend my time when I can flit to another and get exactly what I need instead of getting frustrated? There isn’t a single company in the world that shouldn’t take their webpage development seriously. It’s the new face of their company and brand. How they show that face is what will determine if they are a Rembrandt or a toddlers noodle art.

The new age of online shopping has been blasted into the atmosphere by the pandemic. Online shopping has boosted far and above expected numbers for obvious reasons. When the majority of your populace is told to stay home. What else are they going to do? Brands that have been around for decades have gone out of business because they didn’t change to an online format either. Keep moving forward.

Now as a side note here, as someone who falls only just outside the Gen Z zone the articles description of fickle is pompous. The stories I’ve heard of baby boomers getting waiters fired, or boycotting stores because of a certain shopkeeper are just as fickle and pointed. Nothing has changed in the people, just how they interact with the world. Trying to single out a single generation based on how the world has changed is a shallow view of the world.

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Business News

Chasing Clubhouse success? How the audio chat room trend affects products

(BUSINESS NEWS) It is inevitable that when a new successful trend comes along, other companies will try to make lightning strike twice. Will the audio chat room catch on?

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Smiling woman seated in dark room illuminated by lamp and phone light, participating in audio chat room.

Businesses are always about the hot new thing. People are the always looking for the easiest dollar with the least amount of effort these days. It tends to lead to products that are shoddy and horribly maintained with the least amount of flexibility in pleasing their customers. However, you also have to look at the customer base for this as well. You follow where the money is because that’s where its being spent. It’s like a merry-go-round, constantly chasing the next thing. And the latest of these is the audio chat room.

During the pandemic the entire world saw an eruption of social audio investments. Silicon Valley has gone crazy with this new endeavor. On the 18th of April this year, Clubhouse said it closed on some new funding, which was valued at $4 billion for a live audio app. This thing is still in beta without a single penny of revenue!

The list of other companies who have pursued new audio suites (either through purchase or creation) include:

  • Facebook
  • Spotify
  • Twitter
  • Discord
  • Apple

This whole new audio fad is still in its infancy. These social media and tech giants are all jumping headlong into it with who knows how much forethought. A number of them have their own issues to deal with, but they’ve put things aside to try and grab these audio chat room coattails that are running by. It’s a mix of feelings about the situation honestly. They are trying to survive and keep their customers.

If a competitor creates this new capability and they stay stagnant then they lose customers. If they do this however without dealing with their current issues then they could also lose people. It’s an interesting catch 22 for people out there. Which group do you fall in? Are you antsy for a new toy or are you waiting for one of these lovely sites to fix a problem? It’s another day in capitalism.

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