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Realtor.com updates mobile app suite, adds new features

New iOS real estate search app

Realtor.com today announces major product updates to their iOS (Apple) apps to help users to discover and research price reduced, foreclosed, and recently sold properties, which the company tells AGBeat “lays the groundwork for an easier and faster iPad, iPhone, and iPod Touch app.”

The updates integrate the new Realtor.com Data API and offers better synchronization with Top Producer systems which was also recently upgraded and is one of the only real estate customer relationship management (CRM) systems utilizing HTML5. Realtor.com says their mobile apps offer the largest and most accurate collection of online property listings available with 85% of all property listings on Realtor.com updated every 15 minutes directly by an MLS whereas the rest are updated every one to 24 hours.

The app is compatible with all 4.0 or higher iOS mobile devices. Key features include sold prices of listings with in 24 hours of a final sale, easier to spot foreclosure listings now marked in orange, and easier to spot price reduced listings identified with a green arrow. The app’s home screen has also been updated to reduce clicks and the “Area Highlighter” and “My Real Estate” features are more prominently featured to better serve mobile shoppers.

Realtor.com President Errol Samuelson said, “We’re committed to connecting buyers, sellers and agents with each other so they can be more successful in real estate together. We believe we can do this by continually evolving traditional offline experiences into the online arena through the integration of our social, mobile and desk top experiences.”

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Next up for mobile users

The company said, “Soon Realtor.com real estate mobile apps will make connecting with real estate professionals based on mutual connections easy and fun. Currently in beta on Realtor.com, Move’s HyperSocial™ agent search technology connects home shoppers with participating agents based on shared connections and mutual affiliations, as well as online communities and networks. Move’s social search technology will be available within the Realtor.com mobile search experience in the second quarter of 2012.”

“As more and more home shoppers discover the convenience of using mobile for their real estate search, they’re also discovering the importance of real time data and demanding the most updated, enhanced information available,” said Move, Inc. Chief Product Officer, Scott Boecker. “With our new updated app, home shoppers can watch in real time local price and inventory trends and know the information is accurate. Mobile will remain an essential part of the home buying process and we’ll continue to innovate.”

Miami Realtor Ines Hegedus-Garcia of Majestic Properties said, “The new Realtor.com mobile app is definitely a step forward for the consumer. The updated application is more robust and more intuitive. There is nothing like seeing real improvement on technology that was already doing it right.”

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Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

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