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Sign painting: invisible art in a digital world

In the digital era, film makers Sam Macon and Faythe Levine are seeking to bring to light a recent renaissance for sign painting.

sign painting

sign painting

Following the revitalized sign painting movement

Digital signage has led to uniformity in city landscapes throughout the U.S. but two filmmakers are trying to help change all that through their video documentary “Sign Painters.” What some would call an outdated method when compared with mass produced and cheaper alternatives for signs, others stand firm in their belief of this custom art form.

“I had never really given any thought to the fact that this is someone’s job, and the fact that individuals across America were painting signs regionally that defined the way the United States looked,” film maker Sam Macon said in an interview with NPR’s Neal Conan.

Featuring a mixture of personal stories and experiences from skilled sign painters throughout the country, the film attempts to provide a human face to this relatively unknown industry. The film, released in May 2013 took nearly 4 years to complete.

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Sign painting: making invisible art

The paperback book version was released in 2012 has already garnered rave reviews from reviewers, including the New York Times stating “A lovely paean to a vanishing art… Ms. Levine and Mr. Macon have hopscotched the country, interviewing many of the best remaining old-school sign painters and printing their best work… This book, with an introduction by the artist Ed Ruscha, is a funky and necessary work of preservation.”

“It’s an invisible art, an invisible industry; people just take it for granted.”

As one sign painter stated in the documentary trailer, “Every artist is a character” and this certainly applies to both filmmakers. Faythe Levine is best known for her do-it-yourself spirit and autodidact (meaning: self-taught) artistry. An experienced public speaker and published author, she and Macon will be visiting U.S. cities on a book signing tour throughout 2013.

Sam Macon is a seasoned filmmaker, having created films, commercials, music videos, stop motion films, and photography for major brands like McDonalds, Honda and Doritos.

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Written By

Charity Kountz is an award-winning fiction and nonfiction author as well as a Realtor and certified Paralegal. Her writing has been featured in Coldwell Banker, iPhone Life, Strategy magazine, Duck Soup magazine, and more.

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