[dropcap style=”style1″]A[/dropcap]s the CEO of UniWorld Group, she leads the longest-standing multi-racial advertising agency in the nation.
She is influential in her field not only for being on the cutting edge of demographic marketing, but for being a born leader, putting together a team and asking company founder Byron Lewis to put her in the lead – which he did.
She is a brand management expert with a strong emphasis on entertainment, youth marketing, and lifestyle, and is referred to as one of the hardest workers in the biz.
[dropcap style=”style1″]C[/dropcap]o-founding investment company, Seedcamp in 2007 thrust Reshma Sohoni into the spotlight for her devotion to her field. Her investment focus is on B2B, Fashion, Gaming, Travel, and Financial Services, and during her time at Seedcamp has managed companies like Mobclix, Zemanta, and Ubervu. Reshma was also on the board of Zoombu before it was acquired by Skyscanner and advises Launch48. Her accomplishments and record are impressive, and what is particularly influential is her ability to spot diamonds in the rough. She is a young talent who will long be a name in her industry.
[dropcap style=”style1″]I[/dropcap]t is tricky to nail down Sandi Krakowski’s skills, because they are abundant – although most are under the umbrella of digital marketing. She’s a content queen, a PPC expert, newsletter and e-zine specialist.
Her company, A Real Change Media helps small business owners and big corporations utilize the online space and social media for brand awareness, company growth and client loyalty.
Although one of the busiest folks in the biz, she does it with grace and always makes it look so easy – she’s fun to interact with, and always open with advice.
[dropcap style=”style1″]S[/dropcap]ocial media consultant and correspondent for Social Media Week, Huffington Post and Smedio, Sean Gardner and has appeared on CNN, PBS, and FOX. He has contributed to Fast Company, Buzzfeed, The Stimulist, Mission Hot Mama, Womentality Magazine and Essence.com, and has lectured at leading colleges and universities.
In addition to 20 years in marketing and public relations, he’s also done extensive work in the area of speech writing, arts advocacy, conservation, as well as promotional campaigns with celebrities, educational institutions, and for nonprofits such as Charity Water, Project Medishare, SeeYourImpact, and World Vision.
Gardner’s tweets are consistently inspirational without being cheesy, and we admire him for his nonprofit efforts and his distinct ability to rally people to take action.
[dropcap style=”style1″]M[/dropcap]arketing and brand strategist, Shelly Kramer is one of the smartest people you’ll ever meet. Truly.
Kramer is the Founder and CEO of V3 Integrated Marketing. A 20+ year marketing veteran, she’s a brand strategist focused on delivering integrated marketing solutions and leveraging the web and inbound marketing to drive leads and sales. She’s an expert at content strategy and execution and tying social media to business initiatives.
Recognized by Forbes as one of the Top 50 Social Media Influencers, she’s half marketer, half geek, with a propensity for numbers, producing results and a dash of quick repartee. Her blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs and by PostRank as one of the Top 100 Most Engaging Social Media Blogs. Find her on LinkedIn, Google+ or Twitter. She is a why social media douchebags are scared to be douchey – she’s not scared to speak up!
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Court green lights demoting an employee for physical disabilities
(BUSINESS NEWS) Court rules the Americans with Disability Act doesn’t fully cover employees – but is the law actually open to some interpretation?
Wrongful termination is a hot topic these days, especially in relation to employees with disabilities. It’s commonly thought that if you have a disability, you’re safe and that no one can fire you for simply being disabled. But did you know that’s actually a myth?
Ford, who worked 12 years as a Sheriff’s Deputy, was injured when a car ran a red light and ran into her patrol car, smashing her hand. This resulted in constant pain and an inability to use her right hand. She spent the next few months working in alternative, lighter-duty areas of the department. But even after a year, she was unable to return to her initial post.
Because of this, the Sheriff’s department offered her 3 options:
1. She could move to a civilian job, with a cut in pay. This would include any associated accommodations she may need.
2. She could resign.
3. If she didn’t choose either of the above, they claimed she could be terminated.
Ford ended up choosing a demotion, and then elected to sue the department for violating the Americans with Disability Act (ADA). At the end of these proceedings, the court found that the demotion was reasonable.
But is this really the standard application for the law?
Although there are many myths associated with the ADA, the law clearly states that in order to provide reasonable accommodation for an employee, you must go through an “interactive process”, which means there must be some back and forth to accommodate the employee.
In Ford’s case, she was unable to continue her initial job as she was not provided with all the accommodations she requested and therefore, only had enough accommodations to continue with a civilian job.
What’s strange about this situation is that she was provided with a few in-depth provisions that would meet her needs, such as training for her supervisors, extra breaks when needed, so she could deal with her pain, and a more ergonomic work station. However, when she requested a voice-activated software for her computer, which would limit her need to use her right hand, she was denied.
The court stated that if there had been a lateral position available, with no decrease in pay, and Ford was qualified for the job, the ADA would have protected Ford a bit better, favoring this option over demotion.
Nevertheless, with the rise of documented disabilities in America, the lines the ADA draws for employees and employers-alike continue to seem blurred. Just like many other laws, the act seems to be open to some interpretation, but at the end of the day, when something like this is brought to the court system, American citizens are truly at the mercy of our court’s Judges and how they translate the laws.
Amazon creates new tool for doctors, but does it actually help patients?
(BUSINESS NEWS) Amazon offers tool for doctors to add recorded conversations to your medical file, are they overstepping their bounds as an online seller?
On December 2, 2019, Amazon announced the release of its new service for Amazon Transcribe, a medical speech support service. This machine learning service will be able to take out the “middleman” and transcribe medical jargon from physicians in real time to patient charts, claims Amazon.
The release of Amazon Transcribe Medical adds to the company’s muscle bulking stage with its other investments as it prepares to get further into the medical arena. Recently released services like Alexa’s medication management (which allows people to request prescription refills & medication reminders through Alexa) and Amazon Care (Amazon’s own healthcare service for employees) are a few points adding to Amazon’s overall medical category weight. And let’s not forget how Amazon is also testing out the use of Alexa within a hospital context too.
However with further developments with technology into the medical field, it also brings more questions about how harmful this type of technology can be or how helpful it is overall.
All throughout the world there are more and more issues of security as newer and advanced technologies are peaking. It is almost as if people aren’t thinking enough of how information can be used negatively, did Amazon think about that? For example, say some extremists dislike a women getting an abortion through legal means and then leek her private information to the world or take their own actions to “solve” it.
What Happens Afterward
We all know that companies like Facebook or Google stores and records our information from every click and video watched, but what will happen once Amazon starts this with medical information? How will Amazon plan on acting with this stored information that physicians will be creating on our behalf? Amazon has yet to say how they plan on deleting this transcribed information afterwards or how they will use this information in the future.
More People Cared For
Who am I to say what will not be beneficial for any doctor that might spend hours trying to fill out all of their charts accurately after their excruciating shift? Maybe this is the type of change that is needed to turn the more time consuming tasks that require the most accuracy for consistent patient care. Thus, leading to doctors being able to manage more people coming through the door, and an overall healthier world.
If given consent, maybe having this data transcribed within one place can create better medical breakthroughs for the future. It could allow for easier transfer of data and for easier mapping of different patterns of symptoms that would take long to diagnose. Maybe this could be the 1st step into revolutionizing the procedures of the healthcare industry with more advancements to come for the betterment of the world. Who knows?
It is not hard to see the good intentions that Amazon has and how they are trying to make the world easier to live in. It is honorable, and what this writer is asking more business do. But as the famous quote says “ the road to hell is paved with good intentions”.
TrueDialog left millions of your texts unsecured, when will they learn?
(BUSINESS NEWS) TrueDialog has left millions of text messages unsecured, these include university finance, job alerts, business marketing, and account data
Another day, another data breach. Tens of millions of people were potentially exposed because messages and personal information stored in a database of Austin-based company, TrueDialog, were left unprotected. According to researchers the database was left on the internet without a password and none of the data was encrypted.
Noam Rotem and Ran Locar, a research team at vpnMentor, discovered the breach on Nov. 19, 2019.
“This was a huge discovery, with a massive amount of private data exposed, including tens of millions of SMS text messages,” the research team said on the vpnMentor website. “Aside from private text messages, our team discovered millions of account usernames and passwords, PII data of TrueDialog users and their customers, and much more.”
TrueDialog says it is the leading SMS provider for mass text messaging, SMS marketing and personalized two-way SMS texting, according to its website. The company has been in business 10 years and provides its clients, mostly businesses and higher education organizations, with the ability to send bulk emails to clients and students.
Among the information left unprotected were messages about university finance applications, job alerts, marketing messages from businesses with discount codes, usernames and passwords, TechCrunch reported after examining a portion of the data.
The database was taken offline after TrueDialog was contacted regarding the exposure. Chief Executive John Wright didn’t return TechCrunch’s requests for comment. He did not acknowledge the security lapse to TechCrunch. The researchers at vpnMentor offered assistance to help with the security breach, but TrueDialog officials did not respond.
TrueDialog works with over 990 cell phone operators and reaches more than 5 billion subscribers around the world.
Along with its clients and their customers being left exposed, TrueDialog was also left exposed. Rotem and Locar said the breach has potentially exposed tens of millions of people in multiple ways.
Among the information the pair found were phone numbers (recipients and users), email addresses, message content, full names, and TrueDialog account information.
“It’s rare for one database to contain such a huge volume of information that’s also incredibly varied,” they said.
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