[dropcap style=”style1″]A[/dropcap]s the CEO of UniWorld Group, she leads the longest-standing multi-racial advertising agency in the nation.
She is influential in her field not only for being on the cutting edge of demographic marketing, but for being a born leader, putting together a team and asking company founder Byron Lewis to put her in the lead – which he did.
She is a brand management expert with a strong emphasis on entertainment, youth marketing, and lifestyle, and is referred to as one of the hardest workers in the biz.
[dropcap style=”style1″]C[/dropcap]o-founding investment company, Seedcamp in 2007 thrust Reshma Sohoni into the spotlight for her devotion to her field. Her investment focus is on B2B, Fashion, Gaming, Travel, and Financial Services, and during her time at Seedcamp has managed companies like Mobclix, Zemanta, and Ubervu. Reshma was also on the board of Zoombu before it was acquired by Skyscanner and advises Launch48. Her accomplishments and record are impressive, and what is particularly influential is her ability to spot diamonds in the rough. She is a young talent who will long be a name in her industry.
[dropcap style=”style1″]I[/dropcap]t is tricky to nail down Sandi Krakowski’s skills, because they are abundant – although most are under the umbrella of digital marketing. She’s a content queen, a PPC expert, newsletter and e-zine specialist.
Her company, A Real Change Media helps small business owners and big corporations utilize the online space and social media for brand awareness, company growth and client loyalty.
Although one of the busiest folks in the biz, she does it with grace and always makes it look so easy – she’s fun to interact with, and always open with advice.
[dropcap style=”style1″]S[/dropcap]ocial media consultant and correspondent for Social Media Week, Huffington Post and Smedio, Sean Gardner and has appeared on CNN, PBS, and FOX. He has contributed to Fast Company, Buzzfeed, The Stimulist, Mission Hot Mama, Womentality Magazine and Essence.com, and has lectured at leading colleges and universities.
In addition to 20 years in marketing and public relations, he’s also done extensive work in the area of speech writing, arts advocacy, conservation, as well as promotional campaigns with celebrities, educational institutions, and for nonprofits such as Charity Water, Project Medishare, SeeYourImpact, and World Vision.
Gardner’s tweets are consistently inspirational without being cheesy, and we admire him for his nonprofit efforts and his distinct ability to rally people to take action.
[dropcap style=”style1″]M[/dropcap]arketing and brand strategist, Shelly Kramer is one of the smartest people you’ll ever meet. Truly.
Kramer is the Founder and CEO of V3 Integrated Marketing. A 20+ year marketing veteran, she’s a brand strategist focused on delivering integrated marketing solutions and leveraging the web and inbound marketing to drive leads and sales. She’s an expert at content strategy and execution and tying social media to business initiatives.
Recognized by Forbes as one of the Top 50 Social Media Influencers, she’s half marketer, half geek, with a propensity for numbers, producing results and a dash of quick repartee. Her blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs and by PostRank as one of the Top 100 Most Engaging Social Media Blogs. Find her on LinkedIn, Google+ or Twitter. She is a why social media douchebags are scared to be douchey – she’s not scared to speak up!
Keep clicking for other influencers you must meet:
Supreme Court okays trademarking for ‘generic’ name URLs
(BUSINESS NEWS) Generic name trademarks have helped to stave off monopolies of broad products and services, but the Supreme Court just ruled that generic company names like Booking.com, can now be trademarked.
For years, The United States Patent and Trademark Office has denied rights to names termed as “generic.” This was previously used to prevent generic terms from monopolizing a section of the market. It has prevented many companies from doing that as well.
However, as we move into the 21st century we begin to see things that may not be so cut and dry. As usual life gets messy and things are far more grey than they previously have been.
Recently, the US Supreme Court ruled that website names are eligible for a change to the previous trademark rules. The website that pushed for this privilege first, Booking.com that is owned by Booking Holdings Inc., argued that they needed this ruling to stop consumers from following copycats down a rabbit hole and away from their business.
The decision, heavily weighted at 8-1, gives Booking.com, nationwide legal protection against competing companies trademarks.
A remark released later by Justice Ruth Bader Ginsburg and the Supreme Court states, “We have no cause to deny Booking.com the same benefits Congress accorded other marks qualifying as nongeneric.” An argument quoted from the decision continues as since, “‘Booking.com’ is not a generic name to consumers, it is not generic.”
This stance, taken by the majority, exemplifies a firm position on the rights of the individual companies’ abilities to identify themselves as they see fit.
The lone dissenting vote coming from Justice Stephen Breyer who argued that he fears that this decision “will lead to a proliferation of ‘generic.com’ marks, granting their owners a monopoly over a zone of useful, easy-to-remember domains.”
Honestly, if you can’t come up with your own domain that either incorporates, but doesn’t copy, or gets your point across without being too generic, you may need to hire a PR person.
This move forward from the Supreme Court opens up a lot of possibilities for people to be creative with their businesses. If generic and simple names will be the norm, then people will have to think outside the box in the future. Bring on the challenges.
New company beats Amazon with next morning delivery?
(BUSINESS NEWS) Amazon has a new competitor in South Korea: Coupang, with faster shipping than Prime.
What if I told you Amazon Prime’s, 1-3 day guaranteed delivery time isn’t the fastest e-commerce service the world has to offer? You would think I’m lying right?
Coupang, one of the world’s fastest delivery services located in South Korea, allows you to order any item, anytime before midnight, promising that it will be at your doorstep by 7am! (I wasn’t lying!) With 70% of its employees living within a 10 minute radius of a Coupang center, 80% of residents residing in populated cities and 95% of it’s population owning a smartphone, South Korea has become the perfect e-commerce epicenter. Coupang employees over 10,000 people who together deliver 99.3% of all orders within 24 hours. Imagine it’s Tuesday night, you’re falling asleep and suddenly remember you forgot to get your wife a present for her 50th birthday tomorrow. You have two options: accept your fate of being put in the dog house for three long weeks, or quickly order a few great items off Coupang’s website that’ll be delivered BEFORE she even wakes up!
Like Amazon, Coupang allows its customers to create a profile, store desired products in a list, and check out using your saved payment method. Half of South Korea’s total population of 51.6 million has installed Coupang’s app with a surge of people trying Coupang for the first time during stay at home orders due to the Coronavirus pandemic. The company struggled to meet fulfillment demands, especially those including PPE, household cleaning products, and children’s necessities. While many companies are struggling to stay afloat, Coupang is quickly adapting to meet consumer demands. In March, the company opened a new logistics center to expand its overnight/same day delivery services and is currently working to reach an even broader population.
Believe it or not, right before Coupang received a $2 Billion investment from SoftBanks, its founder, Kim Bom debated walking away from it all. Bom founded the company in 2010, receiving the investment in 2018 and is expected to pursue an IPO by the end of 2020. So for all of you entrepreneurs wondering if you should give up on that decade long dream…DON’T. Coupang went from selling a few hundred items each day to 3.3 million. Now that’s what you call entrepreneurism!
Google plans to pay publishers for content (a little too late)?
(BUSINESS NEWS) Google will finally pay publishers for news, but only a few, and they have to meet Google standards.
I mean…could you get any greedier Google? (Chandler Bings voice).
After years and years of pressure and complaints from publishers that Google’s search feed doesn’t properly recognize them or the news they work so hard to report, Google has finally announced that they will begin to pay publishers for content. But only some.
WHAT A LOAD OF BS.
According to the News Media Alliance, Google profited 4.7 BILLION in 2019 as a search engine for the news industry. So now, not only is Google fleecing its content providers and the writers who are working to create material for them, but it’s quite likely that Google’s algorithm is pushing paid news to the top of its search feed. What does this mean for users? It means that for one, you will see what they want you to see, but most importantly, it means that Google HAS the money to pay its publishers but chooses not too!
Google’s announcement to start paying publishers excludes all publishers outside Brazil, Germany, and Australia. Even within the countries that Google closed a deal with, there are many that do not meet its “high quality content” requirement for a paid position. The problem with all this nonsense is that we stopped letting the news come from others like us, and instead, according to the U.S News Media Alliance, the news is entirely owned by a handful of companies. You may have 635 channels on your TV, but if you google…or maybe you should duck duck go it, you’ll find that all those channels lead back to one huge organization.
SO WHAT THE HELL IS GOING ON?
Google has definitely been pressured to make some big changes, and while paying publishers is a good first step in the right direction, is it enough to make up for years of damage?
Women-owned businesses make up 42% of all businesses – heck yeah!
Supreme Court okays trademarking for ‘generic’ name URLs
How to increase website engagement
Study finds 1,000 phrases that accidentally activate smart speakers
Idea: Color-coded face masks as the new social contract to combat COVID-19
HEROES Act could increase unemployment stimulus benefits, add return to work bonus
LinkedIn: New retargeting options expand your marketing efforts
A closer look at the HEROES act, and who stands to benefit the most
The future of quantum computing is “Azure” bright and you can try it
The Apple Watch isn’t just a way to ignore calls, it could save your life
Anti-surveillance mask – creepy, ingenious, or potentially illegal?
Amy’s Ice Cream founder on Austin’s business risks and rewards #WhyAustin
Turns out a lot of people are in between introverted and extroverted
P. Terry’s founder on the booming economy in Austin #WhyAustin
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