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AGBeat’s top 50 industry influencers

(Business News) In an effort to expand horizons, we have listed 50 influencers that we are inspired by and learn from on a regular basis.

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Monique Nelson

monique nelson uniworld group[dropcap style=”style1″]A[/dropcap]s the CEO of UniWorld Group, she leads the longest-standing multi-racial advertising agency in the nation.

She is influential in her field not only for being on the cutting edge of demographic marketing, but for being a born leader, putting together a team and asking company founder Byron Lewis to put her in the lead – which he did.

She is a brand management expert with a strong emphasis on entertainment, youth marketing, and lifestyle, and is referred to as one of the hardest workers in the biz.

Reshma Sohoni

reshma sohoni investment seedcamp founder[dropcap style=”style1″]C[/dropcap]o-founding investment company, Seedcamp in 2007 thrust Reshma Sohoni into the spotlight for her devotion to her field. Her investment focus is on B2B, Fashion, Gaming, Travel, and Financial Services, and during her time at Seedcamp has managed companies like Mobclix, Zemanta, and Ubervu. Reshma was also on the board of Zoombu before it was acquired by Skyscanner and advises Launch48. Her accomplishments and record are impressive, and what is particularly influential is her ability to spot diamonds in the rough. She is a young talent who will long be a name in her industry.

Sandi Krakowski

sandi krakowski[dropcap style=”style1″]I[/dropcap]t is tricky to nail down Sandi Krakowski’s skills, because they are abundant – although most are under the umbrella of digital marketing. She’s a content queen, a PPC expert, newsletter and e-zine specialist.

Her company, A Real Change Media helps small business owners and big corporations utilize the online space and social media for brand awareness, company growth and client loyalty.

Although one of the busiest folks in the biz, she does it with grace and always makes it look so easy – she’s fun to interact with, and always open with advice.

Sean Gardner

sean gardner[dropcap style=”style1″]S[/dropcap]ocial media consultant and correspondent for Social Media Week, Huffington Post and Smedio, Sean Gardner and has appeared on CNN, PBS, and FOX. He has contributed to Fast Company, Buzzfeed, The Stimulist, Mission Hot Mama, Womentality Magazine and Essence.com, and has lectured at leading colleges and universities.

In addition to 20 years in marketing and public relations, he’s also done extensive work in the area of speech writing, arts advocacy, conservation, as well as promotional campaigns with celebrities, educational institutions, and for nonprofits such as Charity Water, Project Medishare, SeeYourImpact, and World Vision.

Gardner’s tweets are consistently inspirational without being cheesy, and we admire him for his nonprofit efforts and his distinct ability to rally people to take action.

Shelly Kramer

shelly kramer[dropcap style=”style1″]M[/dropcap]arketing and brand strategist, Shelly Kramer is one of the smartest people you’ll ever meet. Truly.

Kramer is the Founder and CEO of V3 Integrated Marketing. A 20+ year marketing veteran, she’s a brand strategist focused on delivering integrated marketing solutions and leveraging the web and inbound marketing to drive leads and sales. She’s an expert at content strategy and execution and tying social media to business initiatives.

Recognized by Forbes as one of the Top 50 Social Media Influencers, she’s half marketer, half geek, with a propensity for numbers, producing results and a dash of quick repartee. Her blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs and by PostRank as one of the Top 100 Most Engaging Social Media Blogs. Find her on LinkedIn, Google+ or Twitter. She is a why social media douchebags are scared to be douchey – she’s not scared to speak up!

Keep clicking for other influencers you must meet:

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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34 Comments

34 Comments

  1. Linda Bernstein

    January 2, 2014 at 2:22 pm

    So many terrific people here! I love this list.

  2. Christopher S. Penn

    January 2, 2014 at 2:40 pm

    Thanks for including me! Much appreciated.

  3. Ted Rubin

    January 2, 2014 at 3:50 pm

    Honored to be included 🙂

  4. Miriam Slozberg

    January 2, 2014 at 4:05 pm

    Very honored to be included! Thank you.

  5. Amber Osborne

    January 2, 2014 at 4:27 pm

    Honored to be included among those who inspired me to get into this industry. Thank you!

  6. annhandley

    January 2, 2014 at 4:45 pm

    This list is stuffed full of people I’m lucky enough to call friends, as well as many who have influenced *me*. Thanks for adding my name to the roundup.

  7. Charles E Gaudet II

    January 2, 2014 at 5:51 pm

    Thank you for the honor! I’m both humbled and grateful to be included among this least of extraordinary people.

  8. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  9. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  10. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  11. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  12. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  13. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  14. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  15. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  16. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  17. Liz Strauss

    January 2, 2014 at 7:31 pm

    Thank you, AGBeat, for the thought and work that went into writing about all of us. You captured the people who have influence not just their resumes, making this fun to read. I’m honored that you included me.

  18. Michelle Poccia

    January 2, 2014 at 8:34 pm

    This list is chock full of GENIUS! Congrats to all who are on it! And thanks AGBeat for my 2014 Stalker List!

  19. Danny Brown

    January 2, 2014 at 8:56 pm

    Nice to see such a diverse group, and appreciate the fact you took the time to share reasons why people might want to connect, versus a generic “OMG, these guys are just awesome, y’all!!”

    Cheers for the kind inclusion, and Happy New Year!

  20. J Philip Faranda

    January 2, 2014 at 9:33 pm

    I hope to meet Michael McClure in person someday! He is remarkable.

  21. Belinda Summers

    January 2, 2014 at 11:00 pm

    Gee! A bunch of people I look up to. 🙂 How I wish to be one of them someday.

  22. Matt Hixson

    January 2, 2014 at 11:38 pm

    This was a great way to start the year. Thanks for including me.

  23. Belinda Summers

    January 3, 2014 at 1:00 am

    Gee! A bunch of people I look up to. 🙂 How I wish to be one of them someday.

  24. Lucretia M Pruitt

    January 3, 2014 at 3:02 am

    Some of my favorite people on here… Glad to see AGBeat and I agree on so many awesome people as influences!! Congrats for a solid list and kudos to some awesome folks.

  25. Lucretia M Pruitt

    January 3, 2014 at 3:02 am

    Some of my favorite people on here… Glad to see AGBeat and I agree on so many awesome people as influences!! Congrats for a solid list and kudos to some awesome folks.

  26. Michael Q Todd

    January 3, 2014 at 6:37 am

    Great list and especially great endorsements well done for taking the time and effort have subscribed to you

  27. S. Anthony Iannarino

    January 3, 2014 at 10:39 am

    Thanks so much for including me on this all-star list! I am honored!

  28. Heather MacLean

    January 3, 2014 at 11:34 am

    Great list. Nice to see some really familiar faces as well as some new ones.

  29. agbenn

    January 3, 2014 at 1:36 pm

    As the Founder and Publisher of The American Genius, I certainly do not want to sound callous, and text can be so impersonal. We hear your feedback, and have noted it for future reference. When we see people, we see human beings, whatever their race or gender.

    In saying that, our pick if we were considering race or gender ie. a particular Hispanic Influencer, it would have undoubtedly been His Holiness, Pope Francis. However, because we’ve covered His Holiness, several times in the past month, it gave way to another open spot out of hundreds of thousands of potential people we considered one by one. To be quite honest, I actually had to go back and look and read every entry to see if anyone was or wasn’t Hispanic.

    For the record, I am Hispanic, and I am honored to have our team present this list as it is, and with innocent hearts. We do know several of the persons you’ve mentioned and do hold them in very high regard.

    So thank you so much for your thoughtful feedback and encouragement, and we look forward to meeting and getting to know a few on your list. 🙂

  30. Brian Hansford

    January 3, 2014 at 1:47 pm

    So nice to see some new faces in a list. It gets old seeing lists with the same names over and over just to get SEO juice.

  31. agbenn

    January 3, 2014 at 2:01 pm

    Maya, bless your heart for sharing your kind thoughts and ideas with us. We agree with your sentiments profoundly, and thank you for recoginizing the complexity of what we’re presenting through our lists. We’ll take your idea and have the team bounce it around and see if we can’t do something as meaningful more often. As you know, things become passe when over done, even when done well. For the record, you influence me in thought provoking ways, and that’s not easy to do with a guy like me.

    Happy New Year, and kick 2014’s ass!

  32. tracysestili

    January 3, 2014 at 5:19 pm

    I love listening to Brian Carter speak. He’s not only funny, but real. Plus he presents data in a way that you didn’t think of. Glad to see he made the list and a few of my other faves. 🙂

  33. Eve Mayer

    January 4, 2014 at 5:47 pm

    Whoa, I’m so lucky to be on this list! Thank you very much for thinking I’m somewhat as cool as all those respected peeps!

  34. Pingback: Liva Judic on #MindfulSocial this weekMindful Social Marketing

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Business News

Fake news? Well, what about fake reviews?

(BUSINESS NEWS) Amazon is swamped with fake reviews, making it harder than ever to trust whether or not a product is legit. How can you spot them and avoid falling victim to this shady practice?

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Person shopping online with credit card, but are they reading fake reviews?

These days, most of us have turned to online shopping in lieu of brick-and-mortar establishments to get our favorite items shipped directly to our front door. With many retailers still closed, and many more of us understandably wary of exposing ourselves to the risk of COVID-19, it’s easier to just click “buy” and then spend the next two days with our noses pressed to our windows in anticipation of the arrival of our new toy or garment. But are we at risk of being tricked by fake reviews?

If you’re like most people, you probably depend on product reviews to make a purchasing decision. Honestly, it’s perfectly reasonable to see what others thought of the item before you buy it. These online reviews are almost like your neighbor, who whipped out his lawnmower and bragged how it goes from 0 to 4 mph in less than thirty seconds. Obviously — obviously — you had to run out to your nearest garden center to pick up one of your own after his glowing review of it, right?

That’s kinda like online reviews, too. You can’t just knock on the purchaser’s door and ask them what they thought of it, which is why you carefully peruse those reviews and weigh those pros and cons. Okay, this shirt fits loose. Fine, these kitchen shears broke after three uses. Whoa, this brand of potato chips puts hair on your chest…? Sweet! And you also probably looked at those 3-star reviews, too, to see what was merely “meh” about the product. With this assortment of mixed reviews, you can be confident that you’re making a rock-solid choice.

Uh, sadly, nope.

Unfortunately, Amazon (as well as other major retailers, such as Walmart) are often fraught with a glut of fake reviews. In fact, there are numerous Facebook pages dedicated to the purchase of these reviews, and many of the reviewers are compensated with a monetary reward (usually the cost of the item, plus a few extra dollars for their work) for posting the glowing 5-star rave.

So what can you do to help protect yourself for falling for these seemingly harmless lies?

Well, first and foremost — a fake review isn’t necessarily harmless. If a defective or dangerous product is boosted by a false review, it can seriously harm you. Sure, there’s a good chance the fake reviews are benign, and the worst you’ll be in for it is losing a few bucks on a crap item. But if something is using counterfeit or unsafe ingredients (such as minoxidil in potato chips because, real talk, chips aren’t supposed to put hair on your chest), then yes, you need to be informed of it so you can make an educated decision about whether or not that item is coming home with you.

So, the question remains: How can you, intrepid shopper extraordinaire, avoid purchasing a lemon? (Unless, of course, your goal was to buy an actual lemon in the first place. Margaritas, anyone?) The good news is that there are a couple things you can do. For starters, common sense goes a long way. Do the reviews offer any context, or is it just line after line of, “Loved it!” without any actual feedback on the item? That’s why those 3-star reviews are so priceless. Usually the reviewer actually used the item and had a valid reason for their tepid review, allowing you to make an educated decision about it.

Finally, there are a couple of websites you can use to help you out. First, there’s Fakespot. This web extension will cull out all the fake reviews, allowing you to see at-a-glance the remaining genuine reviews. It then reviews the item for its credibility, letting you know if the seller was trying to pull a fast one on you. Then there’s ReviewMeta. Unlike Fakespot, this website goes through the views and instead of grading the seller, it actually grades the item based on the average score of the remaining real reviews. And by using both of these websites together to check those reviews? You’ve now got yourself a pretty decent idea if the product is actually worth your hard-earned dollars.

It’s far too easy to get scammed these days. However, by staying alert and remaining mindful about your online purchases (and avoiding the temptation to give into those stress-motivated impulse buys), you can avoid being bilked, too. And hey, instead of looking at online reviews, maybe you should go back to the old-fashioned way of doing it: By asking your neighbor for their opinions of items. Just, y’know, do it from at least six feet away, while wearing a face mask.

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Business News

Manufacturing is bouncing back, but supply of materials is struggling

(BUSINESS NEWS) As manufacturing demands surge, so do material costs. The pandemic has shifted where we’re putting our money, but supply is struggling to keep up.

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Manufacturing worker sealing a large pipe together.

As the United States’ manufacturing process comes back up to speed, a surge in demand is creating a shortage of the one thing manufacturers need in order to do their jobs: Supply.

Fox Business reports that, due to a much quicker return to normalcy for manufacturing than some expected, a price hike for materials is affecting everyone from the bottom up: “Prices for steel, aluminum, lumber and other materials are rising in response to higher order volumes. Commodity supply chains are now clogged with orders, causing some producers to add weekend hours and overtime for employees.”

The fast manufacturing rebound seems to be a harbinger of better days ahead, but this supply bottleneck could dampen producers’ resolve.

It should be noted that the spike in demand for goods which use the materials in question isn’t an entire surprise. As Fox notes, much less of consumer money has been going toward travel and dining out. This has resulted in more money flowing into things like appliances, vehicles, and entertainment commodities.

But the toll is hitting producers coming and going as things like depressed oil and the paper used in packaging undergo substantial price hikes, leading some companies to stockpile resources in hopes of having an edge in the future.

Others find themselves in the uncomfortable position of having to choose between lower profit margins or higher prices on manufactured productsa choice that is sure to impact consumers, if not the rate of consumption.

Indeed, some companies, such as Northwest Hardwoods, have an upper limit on the price they can charge on a finished product regardless of rising material costs.

It’s not all bad, of course. Global prices for materials like aluminum and scrap steel have gone up, which means people like Brad Serlinthe president of United Scrap Metalcan make a killing. “We can sell everything we have,” says Serlin, referencing “big orders” from recently busy steel mills.

As the pandemic wears on, though, one thing is crystal clear: The high demand for domestic goods coupled with rising global prices for materials is going to make for some severe price hikes in the coming months.

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Business News

Jeff Bezos steps down as Amazon CEO, moves into space travel

(BUSINESS NEWS) Jeff Bezos is stepping down as Amazon’s CEO in order to focus on other passions, such as his space company, Blue Origin.

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Jeff Bezos standing in front of very large Blue Moon spacecraft.

Amazon founder Jeff Bezos will no longer be Amazon’s CEO starting in the third quarter of 2021. On Tuesday, Bezos announced he is resigning and will hand the job over to Andy Jassy, Amazon Web Services’ CEO. Bezos will transition to the role of Executive Chair on Amazon’s board.

“I’m excited about this transition. Millions of customers depend on us for our services, and more than a million employees depend on us for their livelihoods. Being the CEO of Amazon is a deep responsibility, and it’s consuming,” said Bezos to employees in an email. “When you have a responsibility like that, it’s hard to put attention on anything else,” he said.

By stepping down, Bezos says he will have more “time and energy” to focus on “other passions” like Blue Origin, his space company. In 2000, the billionaire started the rocket company to make space travel affordable and easily accessible by using reusable launch vehicles.

Since the company was founded, it has yet to reach orbit and is lagging behind Elon Musk’s Space Exploration Technologies Corporation (SpaceX). SpaceX, which began two-years after Blue Origin, has already achieved some huge milestones.

In September 2008, Falcon 1 became the first privately developed liquid-fuel rocket to reach Earth orbit. In May 2020, SpaceX launched two NASA astronauts to space.

Blue Origin has a lot of catching up to do, but, with more free time, Bezos might make sure the company moves full-speed ahead.

I mean, look at what he did with Amazon. In 1994, Bezos founded the multinational technology company. Since then, the e-commerce giant has grown into a trillion-dollar company. It has more than 1 million employees and millions of customers.

“This journey began some 27 years ago. Amazon was only an idea, and it had no name,” Bezos said. “Today, we employ 1.3 million talented, dedicated people, serve hundreds of millions of customers and businesses, and are widely recognized as one of the most successful companies in the world.”

There is no word about how much more involved Bezos will be with Blue Origin, but the company already has things to look forward to.

Last December, NASA selected Blue Origin’s New Glenn rocket to “launch planetary, Earth observation, exploration, and scientific satellites for the agency.” This contract will allow the company to “compete for missions through Launch Service Task Orders issued by NASA.”

Last month, it conducted a successful flight test of its New Shepard capsule, and many more tests are, without a doubt, in the company’s future.

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